Why luxury brands should rely less on aspirational consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | 3 Comments{"ct":"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","iv":"ada935de13a574f75c07a75ae27bcedb","s":"8352c68fbe8691e7"}
