Why luxury brands should rely less on aspirational consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | 3 Comments{"ct":"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","iv":"1edf70fc8326b662f91211b9b988f7cd","s":"f9e0396030d73a9b"}