Why luxury brands should rely less on aspirational consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | 3 Comments{"ct":"fhSCbC7qnODa52bb1UKZoqiqCNoLlT6ouYudLS+Zf816Y4brUmLzRGN3KfQXv+t5TSGY4tPThB9zFgu2l0E5O0s2wHXEBEmUW3P+DhD+4LPgqfvGtt9Q9IXL+ueQ5\/ei3+O\/tCayF0fU8ZOFvuTPrRxL3ybT9LjC7hda7X4JNCxE967faRNnsM7P3gHYDMtyJfc616pNVNLXIXb4hpxGff5i0hx++JEtfc05d3PdJYcSwyfA0AX7PZNOBIQ1IG0WZq4CX79nBJlkeLK\/2n6e6UY3Dx7272msPOvht3Ks1b\/mzt4LWzv3woyg\/zNNHnlVEUmMRQMsRWgybiLHaviCRkL0k6nlmTjJfP5vmp70ytSLkpiAdN8Y9s9Mydc6EI9yMhIb2ZyNEIr7HeCKEucHs6YCY9j\/NScJtRubm9P6IBkc\/HREW1iNnjyAFibs2ZrkvRTHeYpFaBOzJ7DrbBVE45+bWln7UkKx7mB9AefzKjn\/Fdte1zSabEn7vUVXw0RMqyJod9ZNV\/SONX1+IsZn2KachTAxzgJHcRgHJp1oC1iS4As\/CP3bpilVI2T3t+Ek4sg63KoQnQROGq9iAF+Fyfihyc+miq0nUEC+CcTm7D3HLQWfmocnAMLPNuDpSWVtFMkXekdoN+sq89fCv9BonA1ljsAXvwZYdFlDAu64Xq6+hKvhSUFLEIOaicJGFrpTm1OB2J9mhzyJKlrZ9ghzupK8OsM1ZamdijPnwG47re5A8OlR6k5JRRD2HJZ1Aypv4Be8AY+Cbw\/e6x0r1E\/21418\/GEFVcxVFPAOUj3Ty6\/6JUA9o+j6ZhaVxnUc8TRPcrgF3\/ZAin1zoVtV\/\/wu4bN8GwxITTo1xnIJXEPWArwGTxvFllsrNBULANKjJf0gy4+dRewIcAcSIQnLGRtQX3lxEJB3zMFS6TOpcILQg0cI8eqh\/KVkKe+3V8OLi4bla0QNS07HxiVs\/MOOIf+rflotv9db7qXihQ8JBkTQwkqJZcixhbyjehPbszh0KBIZ+KZ0zIdxOgilsFcCagANxUadTa5HhPlNJzZDoopYxbSPu8i3j9czoV8oRKPz9b3jvfsWXtpgrjjJA3PC9hgcM6QKu2Pbv2MmDLzfmj5ASRuaCLz2tBXrFAA6L8XtLCnVZdsEidL575kBIJwG4cnosYY29agU77L2p1WHLVJojcfil4919oRh0Zwbg4OrAhLJ+pcjmN8b7YP1vHLjlWUtNp++Yvr5CQLME+X8+cE6ZNjNnNj\/rBMzTjDd+wEgSUqU\/xAI2jCQNzPI\/bw3bPt+ETr7XEVoDHY7oYCVcN0KS6bRpO9nyRPa6pCQey\/urOL7Js0zGsJIYz3tO\/OvhbxH2f\/w\/XNiMe8fjJ\/6Ds8CmxIns5Mj5wBqf7BcTVefnIGxpFIDdIxoAsIwHMUAJ8HxgbHPSRIulf5qEhJuzpKspUH4lf4H3sgX6Q4jnq06SLpSC46495BZ25kS1jC4IIXJfj+VqkBq\/XsGWRErqJQwiPNiPFhA5WUaj1JES46sRgCJD5jgDnM9zp6Bc7hPVOemMbuGXMjbUdPi3zsOHDje0idrXvPUJLndRr+1XVtVsMqDbTj1tylrOWqoubmDHLfwjbinEydKQMG4x5++G8uRiFJr4ErxIORl8oW+PfvVWj9I\/ehJSEJsFzQ10BJi+d5SpQN\/mME2fXZ6+nGnrDY0ztuwvYJzDeUrmAcxxrJYdSsqhZhXPqY7GqP+kUrzpukMrJVMtdK9ByNJCrWs5UzsIUUPXm4FTwTpeBHjGuNXkt2nQHjJFIe\/sMhgxzFk3kaYI8KIjQkhl2ZJBhusCBYf\/IrCimkc5gPZ3jxGfSxfQhYsgNtD+YGDE98d57vo9qqWsurSqhUa+nbUbynVCsk3aqW7oQepXfhagTih3JSoCf+ikF7qNcNkTydU1ydf+JiM61rZvgaqvtsv0aokvgi5X\/2ZhR5gFnRCIuIw82LMBnhhKH706Chd2C2nBzrIEd4AVmaar4xICTeICOXpSpYohY5pljHDzDxtVp0Tz\/ZwuV2PQlGXk5hmTjjgPmztec6HKtlN\/BrUh65\/rNMeeh1mu5fGrZcxpKGozzFxToJx0b7LLCVt5CvLo06vM7xqPKdUHl61XQY51QIGvT7RUPez9ly4\/9dLrXnF8JjNLM7fofnClX5bV0303CybNOFY9ygdlnHM6GXwRB2jakfh1WLtElgl0WY4QjBBYPCU1JNnt6TviOX6LMpbxkKqZm+w\/adnSFBpOm\/24IIbiLho7Ouj4Nb92AMoWjXzqtMvfMbP+ZkCNw9K7y\/4aEe8wZTMQZQLHr5+TflLkeJW3BK3xfLt+o\/i7aXbd5zQT45jOZS3fbDLtvZbPnVWLdy5d\/61J5XAgAhpSBUIHTJy6fWST3CnOYUK+PYCjhytp9fNVzzhC0hEcBOlrLn0wwSn00g97FLOrRikUaoKykjmO+skQlsR2g9cgnTNnuHTEKwHGdnLaGgDWt7RTjVDWy3ewPc5Nkif6lXvnVYc6JUP\/9eWX1NJ+Z2Pr0mBWMhL6wbblAL0TeghJ6AutBglqhpnrBTcc0A8i7teDb0VqLDKJlgrkxh5AOKXqDp0Kih21EQBeMLFblsJc+utMvm9LpHeK8ECOhnqvTr2LVkbul8QYAwZ6RzXy7k7cY8Y0ogfuaCIh+H92oYi1dtgYLDNjI9pihzUYNGkqXIZJKY1gif6t70yFbkUj256Pg59jzbNW2FrbNY6BD4+ydalqNoXlPtKdic0pNuxbkThUXBawTeyZMB4wzCF\/DKmkxGfu+\/yuwhGNQi6TfMshTZ5OQGLLHzD6E4NfyidOMmXQ+T+joh3s5+O36AaQ5d9hXKqoxa7am+pgvfYtDNpeL0mnh4hv6O3DEE0mpYorA9JPwH\/BpQJNiiOBAD4vSrYK8x1fKDVp7IkhB67TptBC7PAh9SxgGrQgCjb5FR8qLpULu2Cdf5vvSNp15Xayr8tnjjbwUK730y5GXhEtec\/QU8WrPmG7wqUq5eM1guwlNHcfKciQOj8jbDYPQiyDsF\/io4dT4pAI1\/NzXUiDtyFvf8U9Fn4a2OtyvqT8EpSWlRZX8lq3x9aZ+Feje1QyRSE+XDwrQwcMA0ZYnqfD8By+dNXAc3PEKQtHsSAaDBxxTlmW43tbgUjvHx4RRYaJ94D\/XboFp2iBL3886712W\/Og6palQYarcVAqNfP6x2GW320cTk8D1shXDAH7SQYyD+wvJsfPiUMq\/4K4m9dRWvnIKb+aH72SaWrDAkesBUX3a0lUVtOlarEz\/uL5fMwcIv5JVDnVIMmjQmjGACjiVFtgF5OUGIUEQJtN10TNo4HhGMUHZzK5aW\/raBs1xn9UT\/2C1zwb9wl+l3y\/RavlwYvdi8+Vix2VbYM9bRwGH\/JTMYNp6HLHzMTB8EkEqprcw9mTP38nAKsTAVWmN0L00a5kjDCH3U6psQJTT1y0j9zmFbjN2Z4GZ+QLtpGTZxUynJLR1bzP2I1OMTYaDTlZ6feaEtOczxY4PvEYsTBb+tF5Txw+z\/Z8jcbEWgrWf3HN\/8K48ekDrq42FLD7UsgaZ60FwsDzoV3NQJG5U+MAyk5L3T22pEJxD0EI5NxVO6ETkdOydpgK0FOcSgBha35\/hpj0ujsonege2KGTjkYRhlSJxnF5rPXiPyOfa1Z42bIQHdbmAhntk+0D8uZSILYZevx+ytGasjkhQPGdvwN77TpNPw+23t93LkoqnP9oBqCXNpPYByE1dh9XGlttVZGkFARO4djfLm7mPv+pLz0UpVtTNUeD5\/3+MV2CTK4j49O9\/lo8JjpE3oQBGKw764055Y1oYYu+Mu4IGP+Io+isMLqWf2ktBkCyKGi94EZ7h5sSY9hyk7ZWDuSXuxa3Xrv8sRNxA5MXyYSFO55DtxDkETv2VWxW+RlpJqad6kmsJ0Zxuno83JIsmTQQ\/X2L\/EVH\/zg+O9NXkOQzEC0Q295H\/PUHf4dd1m\/ayF2zO4VM+bP5OzlSXAnY2NG++tRt8fxvHEIwgZPv8WFdjiLJkj8J4uMf4hBtAja0R\/6aJQLpWAARc6Wycw0Jr7Skkz7YFTGV0MNWp+d9Y9dwBzecE+QOHmoGfG9jVc50Ab7UW6UsXN4eD1ghZ4JMcJbbwv+2J2v4IXF5WCLZhwCUc49APUqt\/iK5mUeXoKf1IYw5a3ka3qPMqN+75c4ynxvM3NLLdWi+e262C2SUlKNBGAwUi9xHDjEk4fHAtbk9Wt3IB+NTf0EY509PXQDMshoBW+G8r9yAPktleZB9UCw5fqQtX3I+4ZI8IcpeEu7t7s0GTLZwmVhRosn5GzHhRWiYYTF6wpOhDZOT+jpVhdm9zzImsg5CxLHL3KThK42qXd\/vzu77vhTKDgDnzuHzehanJHMpQ2D39RwxkZy2W\/zpOgIhON9kJJgp5x\/Qb45lBvyLLmR0rKAM0LaCZqTgh\/J6tmVcYvKq19dk4842CRAH86\/tWW3WwtxdP1UNBGsVAWICDPtiLC2eDbfZ8RBCNPtn6Oaem1sDkor2g+l9rRopVIq3GSGUvGaTZ8fIhR5XiY0Vb8D83HIXnZTwOsu8b3V052\/LcxV+oMMz04V0UDXxY+\/GdxbUF\/qRY83SJLI7GNWt0aT4V3Gbep3CrBxO4iWtn8UwekSVYYZLAJz1YSvGGR3DmNuSCjE006kYS9wRVCK\/f4OUQjvs0dm\/Rq5+ppTFro0ENbCy5rpyJdZLv3n7d9uVmrHHN81+lWwO7I69Oyma513993Ca\/4d974lgz42\/9lmCeb0ETdUGn3lEsleGyclj6u75D1FjMwqQT\/ywRLxtHmElhDqUagqH5gn26o\/4SwYrXfXq4M+t\/zwACOedQI7zMisWvA1oaSpb+tl21\/4Q2nydoiqdulpP1uJit6PJbg8aJjgCzmJGJ3S5isLWWeYb6YOQhBAnbYMG\/nkr8fMIi6bjKVro+aJE1P1oT2keCep0Al+l82IzF+Knt37gGf\/ypmZUFlR2KyS6\/Zx7CKR4wY6wVVd46Lepu4G7HVdbja06b66aPNqBomBf3CxajO3amMpqwyOdIZiKof4Amcz2eOAevtMDLi0UnCbQAd5Iu6875G3y4arQpcT0i4N1KJRgyTNc43W2LDZzq33DUNkD6AvSLbO6A8f\/kudpUS09lWCib5IqydnoYTHPUmtM7J44ObQiVh7DDksKgG5Hjly18m+vaQd\/le3VE+wmoaJWu2rz\/OdjRqnY7uURVRtH92B6bceTqyJMFJUZSrZan4xsiv\/q8P73AR8cD6iJvJ6KP1chGWrDLbrwrojtXpfV6JCP+btiotsdB\/B8iO2R0MjbSqhCq+oeFt3Lh+ks3nsgss3aBjxEfmypzVfya6yOWjaW9MbE8tufXBP\/3HcKY+V5eH1sKD38oomeCD5pp1ZYFdHGN55xwTJfS\/GPQHE\/Je9FcrSWW6jhMRSgTTOrd39Z0r2QBhOzbWKvZJ6zyp6U8Sisgb+33U9DG\/a0eEV06LNeYY2SO+Z26854q4HBxbW\/BuK2\/0DCEebeWoUFQ7+GdOM3j5wGWMWDfUkn615MKASuHYPcErytyW5rER8VjUFLJ9bkAVdANL\/IxrhlXyWTa96LHt3j5pHWSgIZmClPtZV+TXNBMVncK+cUMGfozHHzUHibodW68Y02XeRX43OB5nhs8DIrTnr2uCVkExK7R8qAgwvDoOI5Z4qUIxFT9cOltXALu1LiqWWGnUZABsGSfPkUwDWZBfitBfCNG3e11nqJiRsTGhuvLz2RkdKfQKRxBFWdwqiqhv1j1p9DD9ptu8\/gqlCjQbwKTK+rdFm1RQ9DrKaHu3p1GfVmJKm8bnuvGt3s3ik\/oUd66syAtYEzdqmDJJUvPRcd4y0zjhim7xEiMciP\/KK8sqWQSi+MF1Y6d2OIB\/QkkT8OC8csXhPcsCXRAq1UDS4SPKDbVjH4E3NIVFJS0zhLfT74VczFva0ss0AJ1Miqtsc4dPBIr5vaLQGLKzCYWGMw\/4axw9SYGhxJLQUjXLfCvuzH\/Cze8Ms4I\/75btK+M4OaAJJGNnVggCBNScPcwHI0pfVoahNnWQB8bQPxltgk12+bS2UL1PFMqL5Y8AegwZPtYs\/1WoONG75Cg3FNL5xSVtMNHjR8gyMajhiqC\/y7+7K5wVv6X66hDCS5ob9FnCU3pNUQu5MY3192klkjQ31cCAmAs91hBO8WN8gjDaR\/9EgaWdUPsWYlfb07G68i2hGxW8zcKbxX2GAJ6CMnWGI5W9auLI00Fwv7CrOjnxRQnreZl6AfaDnsa3dkMsIdgjQZj2hC7UZueLdeiswGTNnOktc6SHsyTvDe\/CwyZI9jlNGQHtJtwBPdsr1zTE4+VA7Y9obT\/Xua\/WfkAmH+5HZULZ7ZqaoSStxbik+aRk+ubtdzywovUbTunyGLldM+Yt7nuwC75RF9OlnqKQw+5m7In0Qi2Jufr\/HbmzRYLr6CttLtDYFk1YSwqs+J0nQ0mNfhb1z9kjDjqPWral3jykpDEmUCAhhXUmV+4DmKWCeTLcEnVad\/J9VF8G7akY83bGYmvJFm8GKIVdeAjuklS0zV\/6jDChjebvHVHYq5CREiCB4DCayFngffke231x6u6fXH\/efWYwtFoKLP7iQqv2o68RfNDQ3joYujFk1N6iaGBSO9S1YwyctQPsF6tyyW\/5sM2m\/BCMh7uBkOS\/G8ZP+LwDiunUWb9RLkDclOGIlDJT1700DBV+gbQ2pqgHZr9NR8AfT8T1lbswHE5eKjLB5wWuIag5Y3QVsZjo9CAB+7iGDjlM60WryJMXpQyWPkpbWWlE\/J\/6XfqxN41LV7GMQ2vgxQUuEYqaG+LmOQS0kH5Q0ZofOU4e1wxsqi8cdTR5tSNm6S5uA1bjEFTXxv6JWI9y+KStltNbo34anlvKFvotk7NMDBLC2Kx6wg+GuVccv3QgMsbYs1\/JmWWr9ytzq50NwixGz9wBUvpp2DqPxcmwlTV8ELj6fYLB0RhdJk0Ds5xnqLFsSEqNq3dT0hWhF0arqHNpKPc0xl0AhHZMSCON2gzqfiKVZq4py11zaElGcWLNpBX9EUI2AL460NnSELFNtJk8hasyE1avkX537u8vQeCRQzxIsgfvRS8sTtqZtrJ3veyUC6crK5iJdwNELmBDPw2GAksa+zhC03qyLqe\/l9Zwwkf8Kd25cGEf4MQfJvgon90Wtb9o7I5KjZ\/GE29M7dkIXDml42plAzzm20VXGsBO8epThRwG1Xcaxga25+FfcMJ4DQhvzuiYbEKnr3psi18Vk5hlk61B1TdpTidZx0ohQCJzXhwYvN487IishTXTJI67ISGigSbragDlEx0E9kDP1goYVLzuW\/I3\/Rlov\/cH1A6qiftnmLMpq1Jf2tDsdEiB3Sfb4GCdxTWPrUfO0US08GMtVICJc6ERo3Seb83qbWaSjzQhIOKZWit+ecp1oL4OJNcrCRBvZeupLKg4rB4m5fxGPbpBXxd2bL3NcZbPY6iSDNdQ2JrBb7ZBfdz29Kmufx4QUffSgD8IjBO4W8jBCRCPNL+c5ctMM1\/62odyYKXfoEVmgKCWW\/dQ6LL7grdhmddfGBt3Y3z5XRsvg\/h7V9hg9QkUkEedur5sot1IL1ItJYdx21CcTFMH6RT4ax+IyONSCpOf4mxrIxcXAsDwKbZ11CV\/OlrE1vKi26cCjbqSrm\/qTaWgFzyl3Xgrq69aWU2QBy5YsRbEKbsPl2srNsCPgtlQmF60H57Ym4cKu2oLlV627Xp\/iZvAaz\/r\/dt8B9kP7vlJPvGQ9zLF\/BLe++5PL46\/p1nBu7ol3TxkdfRJY\/eHqCS9J814HtQqVPHvIgkQV8KnyP\/WKD7FORceTeB+1i9I07gh0dRq3ymJmmA2zVMl\/ROAm3vGvVXY2dgtflg\/n5rSBeiiy+wRKpGgf0f4yp7LNP08xRDPlesQ\/BY16bLsh0X7u\/ukvRONsSaqJxhdmljXbVPjbPjgfYaYeVefY24kaczEkTRkwf4z1+fntVZbOu6V4LfAWkAqlr\/ckGmDcCq\/lWpJAULvY4i3DE9gDEiAVLU6g18fXzOQM289bsvnuR+U6JW545fBTCKbNoO4u3K757\/5jUShmIQMOtccs0cGmQDkqydxW247HLKIQMiUaQVP0Pt+5i6bXzRlhCHuHyNmLrZBp+Nefcf1+3WrpwnotIGFP4+FbPw2eqaXYJVCHFmnaoJl01fq9PQ12qxdlP0novZHtzgcm\/yUtIrLgQSLTewG4gc2isMJPa\/gqvTA4\/BE63ju6ecT\/agc1jw2zLyscmeAK5dHzDzHLaGe5f0bnzYTNbzOS90imYOAkswpt93+uQY6A5qL3u3buZ1gWQfO5ofDzYEBm1d6WfTUvxqIzocMQi91OdFyGofNTF7+p12r\/2cP5yV2qDvurE6jycPuZyYxfFSTmPgWaJmfkjBOxLWt\/faCtOmq7I3vHle3PPJ86W5PQrXIiAqO7w6FvfgQqAsFMFi\/Ibd5GDopnjV2CMtCihbTXARh4FmmbEVKtnmpE2KW9CabTda7ymRcRhpHAzWHwRqWaOdFEJOAV7N6LM4vyxS6Lgb\/zrS4H9Pn0AFTaeSAThLYoeFX\/6VGXba6j0qnbOYZ9H4XXSMieaJ8D5Lw54QsuF9eKbMuijr2po3V0D8Q=","iv":"0fedff137f550c54fb4c20d1fc360087","s":"cb068ceb931ddaef"}
