Why luxury brands should rely less on aspirational consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | 3 Comments{"ct":"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","iv":"926df62d034efee683f5113160d80355","s":"2aed292dcb55bb81"}
