Why luxury brands should rely less on aspirational consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | 3 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","iv":"f00fe4fa5a273d361bb683c00cae9849","s":"81cdfaac03efd7c2"}
