Why luxury brands should rely less on aspirational consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | 3 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","iv":"313ce29eb4bc1cb67d01ad4b03804d36","s":"7d12684fe04dc70d"}
