Why luxury brands should rely less on aspirational consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | 3 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","iv":"ac3c2adb27f2d2c3bf2e8a1415c4a3d2","s":"e18400a992b8307f"}
