Why luxury brands should rely less on aspirational consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | 3 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","iv":"7a32be3d26a7c67f76a1ed05ae3744f5","s":"c7cb7f9b70f64a58"}
