Why luxury brands should rely less on aspirational consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | 3 Comments{"ct":"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","iv":"7f76007919f9a5d94fa6b23d632d2b51","s":"71c055c4063c21d5"}
