Why luxury brands should rely less on aspirational consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | 3 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","iv":"1e03d8141885cd45580d793c9ce7a1e0","s":"6f655e53bafe7ec9"}