Why luxury brands should rely less on aspirational consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | 3 Comments{"ct":"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","iv":"a8440dbcb76e7b6138a705bc3929f4f8","s":"5f9db22d2e3b578d"}