Why luxury brands should rely less on aspirational consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | 3 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","iv":"5bc292e64d0e5e95d3ea31445f46a8cc","s":"fe34c2d80b54b4d6"}