Why luxury brands should rely less on aspirational consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | 3 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","iv":"cbd0f42723eeb31962a4039e97ba828a","s":"49b821e4748c4aab"}
