Why luxury marketing can fuel carmakers’ electric dreams
Posted By a Luxury Daily columnist On In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"983316da259b7c4e4c764ed96329238b","s":"f377d09066f8c289"}
Alan Dykes is head of digital marketing at Archant Dialogue