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Why luxury marketing can fuel carmakers’ electric dreams
Posted By
a Luxury Daily columnist
On
November 4, 2019 @ 2:15 am
In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion |
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Alan Dykes is head of digital marketing at Archant Dialogue
By
Alan Dykes
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","iv":"57de4e594eea228ac5188419004742ae","s":"d99726363f9c18c8"}