Why luxury marketing can fuel carmakers’ electric dreams
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion | No 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Alan Dykes is head of digital marketing at Archant Dialogue