Why luxury marketing can fuel carmakers’ electric dreams
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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Alan Dykes is head of digital marketing at Archant Dialogue