Why luxury marketing can fuel carmakers’ electric dreams
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"afd6c762a5634e831c899780a68bfb6d","s":"e121077628011108"}
Alan Dykes is head of digital marketing at Archant Dialogue