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Why luxury marketing can fuel carmakers’ electric dreams
Posted By
a Luxury Daily columnist
On
November 4, 2019 @ 2:15 am
In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion |
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Alan Dykes is head of digital marketing at Archant Dialogue
By
Alan Dykes
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