Why luxury marketing can fuel carmakers’ electric dreams
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion | No 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Alan Dykes is head of digital marketing at Archant Dialogue