Why luxury marketing can fuel carmakers’ electric dreams
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion | No 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Alan Dykes is head of digital marketing at Archant Dialogue