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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"692723c2a96c70bda7fb4ffeb5f361a1","s":"506d0a1a6186703c"}