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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"d000f96134194cbffb1ba846ddef5286","s":"4fd86c3442b99488"}