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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"580c58e51a34bc60aedb89a50dee3f61","s":"07a7f9abed11a524"}