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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"df71cddf1a7906a4d5b24fa597a95dc5","s":"bbc36a658ac3b8ab"}