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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"4f234b93da1ce398d32856a15031ade6","s":"489f4273cae2f2eb"}