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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"6558de53cbae38b886b5678e4e8a7256","s":"a0b4e4e56a853b0b"}