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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"87bdf1d4316314849b745a4219085fc8","s":"195f3fd304c9f50d"}