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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"13b64702b3fc34049701f2f9a34727ee","s":"8fa63bf1350e10d2"}