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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"a984cc4d10714b62790ff81a8ad6080c","s":"66dee7f58c7b0c5e"}