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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"5b24e4122a194c145b4722bf72179fe2","s":"2d8a50fc221efca9"}