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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"640a3a3666d52fbbe3c362f56789c45e","s":"bf0adb5640b0cf81"}