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Why luxury will turn to Big Data in 2022
Posted By
a Luxury Daily columnist
On
January 10, 2022 @ 3:45 am
In Featured,Marketing |
No Comments
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Photo: Image courtesy of Porsche
By
Glyn Atwal
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","iv":"379f01084627e417f7c08515991dd4f4","s":"84de53b3a48b48af"}