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Why luxury will turn to Big Data in 2022
Posted By
a Luxury Daily columnist
On
January 10, 2022 @ 3:45 am
In Featured,Marketing |
No Comments
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Photo: Image courtesy of Porsche
By
Glyn Atwal
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","iv":"fbf3e1c23ca7894316aef4adcb747f35","s":"8dcfc596c51396c1"}