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Why luxury will turn to Big Data in 2022
Posted By
a Luxury Daily columnist
On
January 10, 2022 @ 3:45 am
In Featured,Marketing |
No Comments
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Photo: Image courtesy of Porsche
By
Glyn Atwal
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","iv":"234bd2fb15980852c991638c3d71bc80","s":"349264fdb3d9e89b"}