Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
Why many Western luxury brands banking on China will fail
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No Comments
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"5899724cc28990c3ee27a30802f6ae93","s":"de59bcea5a1419d3"}