Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
Why many Western luxury brands banking on China will fail
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"086b16110eee5cc6bf1edd2ee24ba4a5","s":"9baee0cbbdb06805"}