Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
Why many Western luxury brands banking on China will fail
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No Comments
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"101509d76dff997eb3b0040b03493c5e","s":"27897d3e2c7504b5"}