Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
Why many Western luxury brands banking on China will fail
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No 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","iv":"864f64f7907607ef95991756f995ca9d","s":"c89ae4f6c6b7d105"}