Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
Why many Western luxury brands banking on China will fail
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"f94990f8d38c4acd12ff406433bee646","s":"1a02538b76e74f6d"}