Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
Why many Western luxury brands banking on China will fail
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No Comments
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"a7d48ffeb5086cdba3e21b565b264dec","s":"eb28c165eb7d798b"}