Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
Why many Western luxury brands banking on China will fail
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No 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+DuujqEjrS4iYkKa1d02WWnz+uQnDVl\/fqBaECQYjYBbIjIz7vpOsYX0tJ7Yiqlz5SBqzyNSShnLrzbsGR3fRSx9kV9xKvIYSPujBIlyhoCSkRDsrnHzD4scZElU1aRlFjQLomRpViTpCdCnqw2fOzEOfRg2ow5VTkD+\/C0G4qbjemZWui9A0doBVbJ8PDz7sb7IuKwwP5xvao9HCMIIi4XobErUs1qTquPgQRcJHv5hajMtoX5sCdhHuvc3k3edTnGwBae7CR\/Cs9uxBwzwGTjQTGm\/REyt5gUUOO8\/h8fZfp7q9UO+HcNzG61EN0vgiiNCJ7R3lP49+VexQM9yO+vkS+KoYV1691SIonTsgtD7QN6S8Hc0oKf5VDRxJ4BCV4ti3lyT1lX+P5dVKdIRjT6XYzcnuFy4+TWoMoxEeVaByZaqeXQQbQ2PXJNf3xh0YiFY3G7MSfPKcyLxoly0h33F\/jn3gW7BnrWiwp6059rWueBzXpoVwDTmMifAanUkPx46kEaElMbJ7qZvZkZ9Cc00LhyAa1dpD9lJhBsixInMECTJG6MiQlb51PKwXELbK7bNYqyrfZnbf4kPPrLokRk84WKIyPLknjrdLMSC9f54ai8Py++qMlMYzQsyKR6nK8Lp35L5vgn58QaDwf+t48kSLyRox96\/UZt7c99Syz1LJ+ulCUSg088MG4oytiko\/suPlwALC7QPDbVhKXE\/9YKgDb7SniigRWOxUg06iOMr8iA5zV+XA9S\/vRE5nMumCXF106vhZAMQ+D+3U+e6dRLJUB1u81Q1DmKxo9tPtD+GSMCZuYQN6fPIj7WtL+hMPKJcuNXjomSRp4C7vly\/LUwNtpRtWVPR619JeG+XKLZ2gJ7R80gwr6ncDtBBAN1KANkrqOgtOrMJgPg1B3FzcWHTWgoTKI4j9AWL1HT7q0Q8KhkJH7r+vFFGSHZPLdZGp+2z8V5n6Tu9YTsqw4FTWfZIjKgmUAfcb0mdMJ5LwLfht8GDo75PXiKBjCrY4OSTALxQu1LbtwbIrfOk1nsx8ohOfVARgi2NWAo96jVVYgmhrdZRzCoEphSfyRxiJAIbUJF7SAmEPBRkPaRHVuoR3akrYlBx9m+Py48xQFA2e7di0C4hPsj9z+gnHcdw73NVNcpIVzrOl1SBtA0yt8nv3Gm91jCx7j4SnyWZRfggJcQQ0RsIFnDMS3p94nzfbj1l7CFdmp\/18V0ux1l916TYm043sBf7Fn0H27A\/OVIUZXoLF+4Nq7zrh2+l85xilleYzuStMrpF20frXMwpgQxFIStMIYgOxUiyBpL0LHRv5zyOZ+n6zTzFcIUXIXZ8XcHiSwixNkGTk7VnLNRf\/X3b6f\/iFjN\/NJkbCF5HjsdlusN+xLlQzcyzRzCAuen0MPSIoLUbHwenQphEdulhHSYUGllSisArh+g0U7Wc1NpFU0pDAZljPgQXUdI5aVKS2Rflx3pISax8fHxbhz9pqiWZhzgzp8zdmvc\/D\/tswKjmMqIhZ8zn+IZ02Pl1rmLmm2EhqIvakZ4tM2\/o5DV1QOIoKdQ4vDupZm42eUJ3S\/SrkAUCUt6rynF7u7fd5cvCV1pIKVeEkIf4YSnDbrjfxOiRCCrJde8YJ\/5srqjKt3NhffI3hziG\/84JKtfCCEEAj4V+HcdC3xQTGN+8GMZTV1IRt5nUqFtjn3flCBoP8vGNfPsiaS66njVWq0rRLX\/W4o1OHyqxGFIyLFJEvYhMfsQQqL\/7uqoUwYJiiODK5Vw+kAzZMuOat24WCcUN3uD6IsMb8w1mDH\/jmsvfFVcagExyspHinAT2PRXJ4XrytBv\/6MFMTkbp1rQJ0KBEkwEcwp8dORXoS73tNVkZb7KvEpmDiq3pzQUKWDiWG+XEV8uO9AGPv0gRi8Fti\/5m0gFtg3bcOVF7conwOPXLNcrF9KBiFmD70LiDdcBJCmdGSafhA01DK+eDhj9xaGabmmFjFnNDaF4MfiIha9LHpMZREDZzHSjMmzlLqhVGmhcbgtHT6h\/zrgJy8WhT5d9yhNWRPtDjwbivsl5tX1s\/OGGJe5UwmiqhZfEp2OY\/vmZo49KuHH427LeK956U9Dmv0hqoNx9WK0eozPb5P+OUHGc\/LMPVMdGKVb6mX33lvSuErj7bxONNo6NVf5pj9t3BAkoN\/lVi0K+z9WnAsUaoG8ca4vM1nymPtluEttZfKu71rSKSL2hFzP6aWMELk10YgW4NI0BeQfGarHmSeotMf\/rXtWF0NYuKbkDZ0yrfPgrgTgWgeN9fycLsgLPPaU+x2rlvoYxEM593O0KDBwAY8PITxPAMyxAdxoUL2P8WJHQY8m+oRHPKfNIat427LaR7hbZUkhghvZ2jWJ9534xzlzuzNZmTFCyP7oXySjs6R6QLGn+1pbgTUYGNv9RdEuWw3IIHHrUvZ45pPLe1z1ksTH3VDvqTE9Z7jqi31xPveED9WBdPZKrwvvg0pArqSbq4TBhQX\/bLwxwHsCqV0PzJLwO1XHSYdjenL5Fbh9+N1AQUuQC0T2Y0iO2n2GEirWvg07QDLbbfbkZlaiykd2osCwUZMyDLCEOVOW9IZi\/6A8FikB40IBycubdSD75fF8X7ONcr7GhyETQjnhOMkCaZvkLLC3YI6Uqgrmhl4TuCuNNXYOiJZDvYt5LAJJ00diNDuGclgWpy2YiQX2ZgX8QFWuQHOBsVIbiUFuJH7iBWIPIQtbPiht55c\/fYNQ\/1bKcHc\/uSEqVheFCQTlhjvp3b\/FQrdSovqyDDL824gbFyGd5yZ94ZgsrD\/3\/rvvVBw3UgflOBNHsahwCLT2\/XsMuVOJS9Hj6ZeQgp20YGkXxW+0IyYQ8\/cn2xV70Qo\/a37NZsigP2ynLzqzQzkVz56FsdJb3P6+7ybvuBKvh7uvh5HCYYu9SS86fIEIg1wr11ZMdXJj1WuoPtgapXJemjm8noodyNqZ5xINwmHDGEhZvh+eIw1+Ku85GwdJz7m1KyPzkqPhrehm+B0iMX7fJHmKAwVOaAVT+EGEukUec7T+2EyLr\/eBjeDYH84ZbIssWmDUSYKu1s4DVF8IMUF6hFc7LYm1uHrpQpe78WxW2oSpImYt5QDsezRjADZgFI1MC+wLmNPWUeW+p60\/RQ4sLQAVACXU+AholdbKJ5rRYGuQ\/l1R34waXVjmTLWUb1V8\/wbJaa3RH513QhXHPL+NJ4GUtLM2oglyoDyI3T8XlJjyRV6YGuaVPzocTRAJxHnJZR0gm6utN7cDTDX7odiZxWujHpf3D0JjjG+QZJVHU2yvIDcNKNWESp6u59kch6O1A046dP4doQ9siVeVo1Z6Lw5EFcIglsuHfogYufROx8sJ7iLublzVaEdGbZ77UXmYhldG1AKae5iRcfbg8eX5Yfu6MI0KFwYJcrUkgM7XsL3WuMKzoUaYq0bYtErrmQnzFIbVS+3TuGHZqupGGMtNcI6QU49KHcQkN4rQ4MUwuoxDSZ4X\/OQUPg4lUoqHP0OHvmdj113lkjDf0cxTEzRNME9uqs\/pDBQ1hNXmnrzo73VcBnDRcfC5MrxwYMQrMn98oSvzpQY\/wliJmzk6MMosAheuFYPC13Qnbzfs4lEc0X7VoFy7gxxQ9CcahpvgACXB7f+k9ENvrydf4TigmNctYjqv6sc\/tAHhNy7rfcltJz6ozslyjGAAyd3ts2NStDBGhQiBaE9aNub5QTqSimleIkWEe0RXKe6qoJbIGzuCkhHDkUu1hlBbNSHJMPPKypcE8ZB1qIeRuEKt6CzqF8Iiwh0D5xupTlIqAOU8xXVIvPdCvbNrXh4DNm7dE5HI+R6kLzhzB08hLwf6+DNUYCtnqqvbxSpHBl89V0jyEu6Ja166tOOL3LFPCXOW3I+TRNaec9U\/SpUPy5Ggm4pwOXNS+DECKE6of2I4Vij0NLRBIKLj\/X0CsZFYteSoKK6t4QnTJB2i4aWClDoK\/sPiMfQCbaHnTT\/l9Tbg0HmFYXbh7lTWLVxS\/zMp7Lmwts8c3lCI74\/HD09IguzMesG6GHJAU2IJxfoXw999PMrVBBbNVjQ8o13lI\/o1PamjIuHtZ4UoYhS7vK4JT2br7o821gTK9Y5jEU1GsT\/bHF8Fz9LTAVUA2fJYEWFjy9kRIzZTH\/t8C6IInwy56uAPfU67AbWN8t\/jvtiGzXhOqc0zZYmQi8Gvh2GV252HgBDPhhp0N\/rTQhcQ6Efc2so4CV919LcyHWUuVKQtX0e79IyVsqhZgl4WjzjGSxwF1w85ymDrgpE2BRgEGKj6QNl948MfwJmE42CKXHLwzJim7HsBNMCIoA5uOWEKKweF9BoYbdJsLJIc04\/IrHFMUYxcNcTUPf2YTmbPW+BtM0Llang\/riYmt4lHW3PV4cys0+OmQ4d4i4Ju8ygTgwESg4w9\/oil6pj\/5QeXccOPXO\/60pAVyth7em2bEamQeZdFeOrdwBhkwoIjlgjkogi0W17ZQL1Mg94KL8772TCLLlFuorckf5tPIpl6FFZSmT0dmd9PfUUxvWDUa4X0yl0IcKGOCmjVzUfrJxI12M\/EXZt2ctj+A0eVR8\/hKAut6\/xis9s1nC0WMqc\/4\/PW4WnKZehrrL\/eVpiABzDHmeApuwGYTSZOQT\/qGLQLSRItpxIuH9qS3tNNUS+9YxwiSPgd\/WSZZTWG6C6unrqmdBT3C4DjYB7IdI53VO2veTaL\/WJhw5NSlvY8nD6E\/sYi9MXuT4\/ycJiY68xRv06r9h5jOflrWBZBpWbt7kBh2S9JMVqy2pVphQvVbhUF2wAerPFsnOfLefTN8P3jxYM3M89CCikCNMWYsrW\/PnmLwZAOVTMvA7vipE8XhyHdSBln\/Ik4rddh4ciJD4ewa6Slp6RPZDApqDAOGVNHOpxI3E9X7weGA74RSvc\/74wxvl5pITfiIZ04xvTXAJbzpsSLmnG98Hh7\/2erQ6ao5bZ9gL6XYP+fz4wLAHtzYgxn8lQGpQU2EK9A9HodItwwA6Ye27QuKrvhYAjcvSvKphOszMh9mNez8AqDuk5OIDKPjGWgbE\/JA7XvS5aTQdN1DS+CLony8Qabd3qUbu5dusxUfGL8kz\/bOhcl32VVKOl2p6ko3c+mnlehYSRxszMDXQbLx8w2xyiaZzR28ZsXjadUK5ynGoUbOoFk959zFX25TpeQSjFQnBmUmZatrMb84gLXABh4jfoBc9YU\/BpifNnT8jQrmcKD8qlTjrcC0+HgSntpYkcykZA5pJ\/zyBbxaWY7i0OjpMHn16oT4o4JPiNBxK1p\/0NxRXtiZBzh7VcVDXGtRiLbYkCiZAuAtOSBbKDu34hI1W","iv":"2283d5fda8cba87e9909dd4806c856f9","s":"3626fff3d770cea0"}