Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
Why marketers struggle with personalization
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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WL3q6y4m4QqEbbTVVhr6OYzUq4B9qomIOFVa3hK56GVIZzQSzXikk8CcJbQFTHLAeSgTTgxgRYby7mrxgwK8KVp3hjrpKX\/lVvvv7waQGLdwgvcuulBfEruDVtRTDosuey3Srg+HSWMs7NBncxsuX0z0fn6lJ6vFHA6zXRrzzseCQ474lDBEQA23uihhv1PlRlOCGVYbiRgN6TWMLPUh5dRfMhRwQfSMOxulMnaQGvrysjAJCG44iF7u0zlgxne2YFUbkSGcioPsEcI\/UYF8B5tOJxGpT0BKWFSt8ng1r596Kyd6LgH26CZhyWD2kDRAGW3T1B1EFjWgloUoaWhNcwisvjOVQDApByb+EtgbXy3jmL7ocJev7KsygnoHVlOXLdBlp5OBM++vmLSwc5\/MoD+OlkiUu7qldMNE9EogyQoWg\/eDK2FXuYpnUCY+Ej\/XzbZISsQTPXKADQb0JnA7sjwEEyAWaceduWT+D9OeZb3pWaDNNPwJ7r0QiYg0JCptG8iV68GQ4l1Bswiq\/Hhyg+X\/q7Y3QQLEm0fJOnN6+kKWOV8oZHPX4DxKzDNigSF5Kon\/EGrNfNRF7A3IoI1M2xCghNxHqoFDTIX2YXAhcl5d\/aMhXDH3jokGOWrmpTruTG1+1EJPMaQfQxMGwCuMP4aCWdh4C9Vid0TLAQGOrGeChv3XzuQQSPnCkR0rZHXNEcDzCHfNB6uhYe0EObxF3QB9CJDpmoKQy7omwa+oZ1MyCDMuRE1y\/Ajkd6\/H3aHC0RGjjRqDfrccXLsYHSWACozNAZ1RDHF\/iIXLCUR97L4qnFGj25hY1PluPs2v+cgb18apJZdFWZXovNzTVZKWCLJcC+Ld4pkErVIUoe4PCmApSJprBS\/fkwc3GaAO5fKtRhh7wzCXi0xGf1am7GME5vCf1qyx4HoV0rcVkqWCz32X19E1yUJFZS\/iSuHSwU0BWPvlBXwtmiSJrU3raTag4ygIGgtVdH6IiT5GAXks14TFfXFuIl3XJhL6hcACgGOwUxdvzrprhuJ6+2FAa8JRwO0gWl4c8EiUSi2mJRPj5xEWU+\/vHDqiHSTjGwmsMmN+NwzH1zJNG3Kjh1eH\/5RA3RzRkJWhQEeX8cfu1qExdNeR9OEpk7xRH1Jnfr3IvSyxtLtjEUDRSXmf6DkBzOQcMpoToDZY9fNZe8K8NFRJn8zuKho0UBpn7Jn4CnQNeq2iVHT\/aR0BXO\/eC+s\/X\/g2s6d+03EoCbWgdcQuVfXtfTIcAD3WeJeaJ1xLfPwvJoD2BZkB09KkNi20YVZc7cgwXCHJxo5qOewEeUH5sYbjHzccJOM1YVidFKix9ORTH\/qNwhDblbAKRjU+j5DRwmLzOdF7AGmiJIfrkRmpZrS9LAHUTr+vAtMIXlQxZ7KQtX+AN1hBeC77V5Vw6A1BRsyhk2JcOLUniG7mrfl9BFwltaqnPN\/JPhiDvtq9Ods4TFI1RoPFsOnFcazMjiuOcKdKwd6wRsfaF6o2oH9NSVNnDSe\/6XgDcZ1ECkWu+hkzd7dn69yZMlkP3tQKnI0lI1aM\/p7rhgFwkEIfFN8uqA9dwSP+VujVThgZjdbbQq2YLL9rg5kH5QZdxsg20YTmqi7Mn+nMe2kW26\/5W0LrqrjqYLfbSKO95MtZzC6edmrwbxf3JY5bC1KMRGiX23lufbe8M4jXYf1dmXxttY\/40J+c\/aBfhADl\/8mKuJMkFNOBk\/zHZJ0vJ10yL66RFdISUzQXgJIWyUhz5Jg2a7z8N5PVUAXn6CcjUaFMXo5SIwzycKU6pbLcvDe8Ypzc2d1zf32qRjssLPjMykP+Z6qerXmH3DAvVtWd4FGPwJJIwJ5MmPltpG\/WfocJmOLkDSREqliSiBYxMg4vjfB3AO7yh95IkpdklNC1g6MnmpHJwzoJKmSOPdrPJD56ItDbaDb5dZrBtg87RWDKrnl9S8VtPA1QUMkbYJ9dZSGLM4yQ43iLBsoJPcPQwRR9E79R6cNdE6\/IBMAD7Qm0ilC7oY7sARdKOSah9vLeEn6+B3gq1jK\/gA3T6bOykEBytKutvV3B+D2FQxed0dWLkr6mPuJrxbFro2PmqBRv46x5n57iuKawx5vEWMygBilRPRTxUu2KBjQ7pB2gMdAKRclGhHYnBhK7kooKXUB6uLwD6pCTyxAeB2oet5OGCxVk57eTERazI+hoLreJl96tD\/75FJBNseaVbGu0RR0wdTO1VnpRwSzImY5lS3\/lIfZMkiRPVi1LGVMFYRmxKrBArx3rUo5IrB6NiuHEMBajJBrw79v14DQQNOm+aBgTTbJeFJulPgToESlJ3Lfs2jPDgrDz9QG7GV4paSXivKSAX+8p3cS0IVkxfBnL5P+O9C4fAoT5RqNM7XfwGKMSh6R8KRV3\/FLj02RyhaRGONiPEGLoMmf7ftTTo4sA4QEx49Uavuv3UOiHXFbzTxDtGkuhieEEyV5Mk00DqdqO7tchxqpdPn22LqCiHIuAEe\/6TC8b4ItLaOUkvRaB8fYyg2zKfG0tuHg\/\/+koVSaerPgR1SQbNfFjaETmlLCx7AAUTx27hul0Jq6AUKtH5CdeJTrxuJ9YrINRVXygIxqhT9pqEbdWvcnmayhETGpqjLXbYlaI31xrIX2CgDqHTfs47JoGEHzgufA8bZPGnqUWQs5A2PSEx4RESu0VD\/+QTi71GU1EB11WmpSkPiRpv0OMDE8SJKF4qUaOWXOnWdcwAFM39AEurikWctB1DdYmex6WQUuGEAL6ypipGuSqpcj6LInO\/DLKRf\/hIMZ+8zhCXzGumb\/YI2BzicBb30RzpoSdOePRFgCL9VDGNcGZmkaafSKPPR8nntojES3A2l4da\/0U+G7\/XQYtW4ycwHoa\/V0XwHHhXQviIjhJfhDW6koZWK3qzbwN1a1pc9prwDxH489YcSfY3Zd4jkyo4Lkh2zrCuToz\/KmrN067rMKDcA3TgpLbzHwC7G5n66QjjFwhQIjiwYyaNwa\/L0kwobZbIfjelrXo60XGmHV6\/jeL4qiLOrnJSjLm3W9V+Qu0TfxCpB8fedMzGcvxpIN1HIhYbk4lHgTtkqvOUYLGlcDkCubn0CsqYm+hx3zeP\/cYWcjFmWs7rv7RY3pOvv+JIYM0gXjh0J\/0\/9tZ9fD12VK8MkVdCn5ig6m0+36pmUnR+MzzB81TVix\/pEjss7H45KCS0YQC7LDl1PK3YuII6XoLLUy\/AywZIteNCLu9Q4NW3\/RAn6HD0PTbJ5pLHf7Rb0UqbrIO1GjUMHUJg4RJ0Zq\/J0Z8uPTr\/Zorp+hpTisFjuuqOEYHFatBhM8bL834Qc\/Nq83Fd1JjT1fXTIMY6PYe+Qlw\/D9ZQKGGw1Ta\/0hJ9hx\/V6UgCUNpaOGgP+8A\/dQWeJS98YNK84HedRpVU+VwbEtGH6\/4kUbVLpOoezMx4LOgPzepFwE3pUV5GpDJwyUMmgZ3eAmVjeKhEasJl0iTB79cpi5hFUxKyesG4xPzzDVIFy7gdG2ZqFktlge6noL0jTSA8A8kLUyHKxJlfurxuX8jyO5W+oRhPD4PzmVtPKfw7Kt+PAbrHalhRaK4nQYi6qwiQJArK2bs4WWZWUZCcPeikVP4DFDIfrXXJtGMgfIUBlIwo5JMosiolGcaPWaBwbTJiEM7HFQQbML6UIZKncWBEr6vgP0XT2zMo4Kv8rBWjagl6tAgOMfMOYQt0hNSSWb0SrowhQBMRXvuTwqjjlfL3tG6PP1p7YMSdf0MKfA\/l9VQ5KgMXq5CSCHQpZEeV9tLqLPwDlLs4sFN92k59s8BQ2tx77ioSL4sCu++Ex2VVKEbyW0Ak3dSyzejXK1VxUkDCQt1hbSNQXBUUZLbM5g61HZLXoUIhgKkZbzT2WxzmNbXdSp2eTJuGk5AfMrF3nW+CidUqtkqYtrmDOrjUJ5QiOXyMIAIToh2GK1XCez\/jGtuDu67Mru\/qRLtZOA5KE3GSUwybRWILFIClvpC95HhYXARIIJOElkKUAIqFt35Xib+QfQYMjG2ZoYhYI5ClSZ38A5heUtpYwUMDS+I61wme+c0SI5JaL2CuY7i5sxKDgHZTSsgygcZ1RWyDEeKmWeCvlhAAnRIWRNA6y8L\/tebupRxJ7Z6KCg0DjNE+PD98o+Afe8Tjp0Mk33EtmPFUjSYUsFHz8mKprPDnVVmsp3WM4nzXpxtHDmkOoP+w6lf6ARqebcnxMnXnAHumhvWR25R7Qu8fJscnz9wGwbZ2UjV4dmbsp7BpchDAwXeX4\/8JD\/cw1jcRDd5Hp5Yw57O7S22q\/o2dQFa0Lhlc9LVPjO6vuPbyJU+GgY0QoL4p4rlwXe57CNzq\/1HgWlA866knuYWvkizOIerDB\/QWufOZqkpYxQV5\/\/3q4BWES6E1VWEZ5jI4ndhBWq+oYUb6IJeNR4gV4gYSryRWIO21lYWVRTj05zz9BiQqORgNpiWpVohbqEHMr1EPhehDTP7MXfFKuDjDv5GArK2PqaEyixIlEIhijk13ERiaJGZvWqCxTkux+FAJsowEpkGwYPIUbW4zGgl+5E8ZGh2aF9kg25anUGgMKOBY\/Vj8g1WMemkWznoHlknECKm2zwLhoofVbeZv3mW2Ex0xSlG\/hWULd3IigN6VsT8bi+6b9\/jIcB\/5j9ER42xx\/SLLSafhEWfS5Xt\/aix4P6wGF2SGDZKny8mKQG1OBhxlBI05+L535l1ZuYTxBmHHawEQgIxV\/4QJoP9Ta66K\/sFl3nvy8Qs3+ec7UI9zWCIEn8v3dZnK7m4aIJftQkQEMNhqI6xv64f7ryF5XZqbqpmiYiA9QiKxNeW3xHAfwTiKOit5VsoSz+RUOAUjjtP5hDAQnLpjX4N1K25BWe9QY+tqgY\/Z7gJ7bSGH11Qp8CKkakJvL4Z8OGZFMaxlYJE7tzndEwjTTVKH7ZKBth6PzlcyQQX8O1xpI27WTk1exHvpdeCG0BwOT17wEv8NWn2wUMEB1wz8tOaH69EVNfVONXaynS\/bddQL\/jemnSOe\/duJ7TDtldiNrCxkJR6CAVR083VBrFdES97H0IBBvD8hK8E9\/c\/9YWlaEgjd3L9CsIkGdJOlc2OlvKpRKwSZ+xx0Z+Jg+vBdYsi9FyAu7bPjqf0k2BmcdvHYX5xIJmmM\/Ecl5+jlO2HEsmXoJGI1SQ5DH+o6Nocnnp+pl5Fc=","iv":"04042a4072e454d7c0b4adcb010c41b2","s":"6d88575ff4dfb9ee"}