Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
Why marketers struggle with personalization
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
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","iv":"61803dc4ca5607723db76635608b9bf2","s":"f3a0a00873fe46c8"}