Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
Why marketers struggle with personalization
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
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","iv":"e748c7aa43075663357e759fbac306bf","s":"19cdde858b550fd7"}