
Why marketers struggle with personalization
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments
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","iv":"9bb8782dc60c1178e8eabf553b68f37d","s":"0e222de6f916d261"}