Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
Why marketers struggle with personalization
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
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","iv":"3bbf311a3e75c31861c3242959aac004","s":"89b8bc8f66087e09"}