Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
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Cassie Lancellotti-Young is executive vice president of customer success at Sailthru 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","iv":"289d55434cbe0e3bdc7f8a8589db5ec8","s":"57a7136f6b17e102"}