
Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments
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","iv":"1279f301b2c5b95582734d131a7aa871","s":"40cc1c39c7830673"}