
Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments
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","iv":"52eb3ada6e01f507381c6ec3a028bd59","s":"34dddd335b01bfed"}