Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru 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","iv":"3e57ba1c155342cdee5801d9e6824bf6","s":"83db2e241efb9cd3"}