Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"f6aae2f0414a5d0e158e7f09a50a58c4","s":"9baedcf066b59615"}