Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru 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","iv":"62310097eab3da1b5515494e422f3a50","s":"de076dabf91ea336"}