Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
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Cassie Lancellotti-Young is executive vice president of customer success at Sailthru 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","iv":"460cbf1823c6b9748d1f34472d87404e","s":"398434ad4d17092a"}