Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru 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","iv":"a2e4a84652d56c92e78d59e5647eacbc","s":"7c13cc7594655880"}