
Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments
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","iv":"a9e7a508c3439dd3301eddd8ad3867a1","s":"ba8c3d42e15745c6"}