
Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments
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","iv":"3cfcc064a5bd0e42f4f507ac74f82654","s":"0cc6680bdd31f2a0"}