Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru {"ct":"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","iv":"6b215ca0ce0de649297e622a852d5d81","s":"cb581aa799afc587"}