Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
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Cassie Lancellotti-Young is executive vice president of customer success at Sailthru 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yAMVk6hEWhdlmPwQuwXdfA\/NiKgg5bTLqPifiz91+R5ePOl10x4Q2rHvLb9ld0O\/x3B6tpOyumigZkj6bOINYASBK5BFiQyLG6ElHni4O\/BegQzSdyCg2nsCVPH0Sy7NHXsrFNfn0kz3oiAM99niLS1tR0WgQ4AHgICBVL4S8UKUCFT\/VLPzxUVgHkVRz3LlCg20gJzRk+ZvAG3i4jTI+ZB56gwq6hO61DMgjQ1+q79lLE8i4p3DwI38MRlSfijWhBHKliymPWlow+YSBbmjcULmMm+I08o\/Mse+a3K\/2uOo6h+AeiS1R\/VbhdK9pzoEX8BOkVDIxRyRHn4pL9Iqz23ladwPlQqx1bJ0pBoQuEfnNhRKzwOl4NOd6SqZsa91c9eZ4RRJe2ngR85Hzjof+WkGCSa1E4PB3N77TLqYp9IPL85zBR1T8XATi90cbTXhscTZUnqpkoMZImP6kAP4bFNr8Ly3i2Dq201rWf\/5IT5a9LnnM8ChXGZt9H86mcjkiah\/I7TZKENO5EWTvP3V7xa4+AYIZTb1mEjlcG5w7HwW3T\/vTo8LZurTtGgqkzyhuXbAixqdW9ZtBWQbJ1wIEqtlDP2Dx4IVj441j+\/\/3Ltu25Pd0gNxDTADoVkf5sqM5YTmCPq+\/+EOzaP0kXjDBhe87kcB0tLBxmxN3GD5tteq5BYtJHuOpBUd8v4aAeItIbJmy47g8U9i67G4eq6Mok375EaMItKofZvhnjP3dUBbK\/eTj\/q3bwaQYDgPhUKpjrj+wucWI6lonMrO1aKE7Qs5ifOzivQotfH8oYIertjZyp7ZwTSOqrzxfC0xoP\/nYTDWM7DaZFIzd\/mO4CjBbTkUulBTRRS2q6Fp0az\/s\/Dqik3PqZn7U8NQ7SoZqWuknq56+QTQRU41n8iB4jEATEKFkZFbHYRo0dKX0WChoAHBHC1DA1RbQa3jnCAUH7hgTUWDUq6Xpf0ALAg0rImagY4P0K1J6Gp+kpdqUjtNQhr+Ry5HNMEoPaGB4Rb72K93Oq56krKiyci4pymLVPxDcYjsY\/eP7Tr67tmZviIMUCDWOdc2ii\/7gAuBdUZMW8+dK53cVAY\/i2X6f5VV0zCdVIx4NkYEOO43wHvncg3pslkoaxr32wfCAmFrEuwiWFZJla+5Bx0YNQ2jOWPBUs8e7adFkYY0v19n1Oy9PA25Q3EJ6jTWwc9OubxbJM\/UaMgoM+Ij3It0CSZMiweVStby07flTkMRAvqK4VCgKdxPiewL2o4mKRZa8lUvMHO\/J+3iwgbFVdoCS59gB62UCl0iVD\/Kyks8qxyr4qhvP20q26fbnf0J0C0C07fsSHJtKlEossiGOA11A2WIObSnvhxl\/uLlZcmQeF1KB8roDy\/QiJBt3Bu6OxEeEwxdETyT0fF4y5QJ\/z1z2lnbCzsyL6zj8UG+sA+hFjYDLppCR\/Rv\/kLBv7HHFY+ixbQXax2tAGa0pGVstqc+8+huVHPezGjMAOHetEvywZpRCac8+ZLITA5PiBbtMV4lo3qJJESYRCe6sAUbyxao20r451974msLCOyfvdzeOTxwkPBiRh+pIK+qkc5unG1A122McuPpMCadxmuuT2Wp8Hmti8MCzTUDUAM+hfApDmjmRS\/\/7aQBD3XOxQcoOzmbZ1rmqgDIW0vciXfPKs3XTTA3MjImFvFipTHAblfSXe2NBM\/plJJiAuXtrDMXcBiFyLVXTYlHJmDQrn5gBOCbabxknPshepz1sfPmG0OPbupUuYCkjbyvg8XUiw03sLQJuziUM13W9EzNGI1LmB47ZrHZazH7wLefhZJIedDMz2NxyxFqCmlHK\/KEWohGiT\/GfBfQRvt9nThG+RtRzpb5K66eA0fECmbfEvfY+RvOKEiap2XYWhlzqQ2uB4U8EXmw9Sgo+rKgA2SQUgfZOZyaK1WqJ7aW0AzEA\/JmSatgqe2UeP3tMPBfp9fTpx76aqH28X3HCIkErAIPaHMC5tIDAk2LJWRs7b6A8m5TlRy0LF3MoS6FS9y7eppMcCfQZBEIb5w2NOFNTMjetQjO7ZH6t1fNVnSiddI3Ytn1Z8NYoa8chgJ1L9ts4RmuVm1P6hfacfbLUzHlhyPUG6oeLFpFwC9ZcE+AFkFEksJyk9jgpRwiVU3my2QYG7K0B\/Go793TFP6++MD9L81B9khF+VdZStwl4pwdYweokVKxDfWswGcb7I0fHU0433OtYLWO\/aYj06pOH8mmxEmJ\/+vC1nSfzzkstGXLhHOrguZj1bXIUHU3LT40s34uoT8DdppnNqc1H7+uTnJntpKbhPb\/8nOtX9V1qvXWJVzJuB6phHjeDgdf\/3WXKQOWpQ8EFkY656hL9pV99ZI2fbiAw+OmDHu5NP4QrqJfvXvCUvZetjjH22VCvtfdTIu2V+3tMKm3y6cVMtJmcNwXIZOfK9clpWunIoNmK+Rv5jD\/nWftf1uCDrnfiywz26R\/DEqVhd3XHWzWzM6hmyTstEmYvBiuCmLIx694yOQfd5X8GPChLWEW6wm\/ZvosbmrmE3oSbJFsqxUEEe0laEKN\/rxjViL33kXOn9I7FYpTn4gpRfY+YzMVhuJvmT4T7gXc9fhMH7kk3PW\/Xn\/qMJhG4HJEjFWOCtp9Kk7rpCMu8bvRrNzU3dM8gNJYgjbvBEFTndThN1nc4TldyGrBnzfGb8DBwnYiKpGx7pM6N8jqqliBlVDWA5UXiFW4MS8nVTRMydNifPZZIbGYhWWmj6pc5uX2Hxf5IZ+ss+pBqos0vbWEgR1IL\/kRcyu032nVR9qfnixG68wsQRLygOmCa1taJhsuiqku1Ht4w7P2\/siePMWahyAz++gHlddh6kFVwVsfieGeO+Nc6avsJCenlRV8DQkuKoiCH9FqOwtl8f1qjCfOz8dzfxQffcpO0UTgFvobpi24Zm9pJbQEuu46QF4edgm1fSGAL30gjC498GJMDG8cnLOhqn5jkkz+6aHJmionJnvfj0fita0jprIvZmCx0TbKoG19NXSKsgn20dNAW1CMO6moP0yD+jzfksnAiMN+hnn58RhVlm+ipx1clfmC0xWo25AAcGjtNuQz9YwyMELtzey4t2W1PxiZu2wYeStfMGCkPhOktqlfGg1MrhS3zXH9gwZcuZC+d4Zooqh\/fxCNw14oqXzelio9xKJFI9rqxD6VkAlLChaIe4\/Rc7RA\/2PLhwh2\/ZEdunfGDnXxylCvG2MqQjejTpo\/QSILs3OoSBLLg5LaoLlQ9R3njkP57EZPfU5cA3omz00VNHatd\/HMRkR8cesgBhQW+it7NocuC9mmOCGuRjc\/tZ1CycxGFEXOmdHm+eImnRBXOxkocIvzN2FSvFpI5lx7Ns56cTxn\/HvYRwIvt\/mBtd0HBxlPldq0m245w6TuntfWOiMMANouPlqEJMhV+AbISi9\/0KaW9R\/WgirC6x9Rz3jo8mDbR4JShbVoOQzjwvBhlgz4YnOJrWmcvzFsBPGhtZfjjUY\/fjbCzu\/4QJX1X324u6gLNEvDDpOw3RLMdvnXYGcJcvlE4wxV4aDP+nKBDunlkR2p\/x0b6pxMRW8qVZnoaeRCSlB2933Gx50Zz\/RD6DI1BT0RDyWhcAK3ueJagcJjIzTmSIl6R8wXjKbG93kDFieEaUesmjSKd\/CukBL0EW0Zr7G8HEyc9iKejAknikOHcceB0aw2WdsyJWJbu0WGBW9\/JzQlsNfVdTT721lLTWuC1sM+oKlhZCjK2PGCfiRqAfe2KTEqQG8Pdef2h5aREOv26BS7nf2JbYqsaeNWaEl4V1U2D4eJg2rzvxM4rBUnkSRM3rZTCUvV4XWBJotZYkfVRBX1ICD6Q\/qW8Sr0x4avC92CYgSHcpVg6ha9p0mzlj1fHPlDNk1aq8+QjPXAXXoW13LBf+Q7jM8cTOtTdKUrypN3LrWCe011\/3WaUxThd4mpyD0ttx\/qBVwTV\/7og32uIy9mEy\/4uvhxRhJnoukc\/W0gdYqPfMTJTGQBXFR2yODGVkVAIZxQzn1ZKO983WETRYTzsW175rnW1hCPHTQCE77UTjs1tUS3E6z9Nl\/+KanUA\/Cyg6ezzQc\/Nc6+BE1Wzu+aBiBABQ3R7iAAUZiL0wp+GVtzrn5dOWiKanaJGh8ntJddEzm5TTTKHvDOyNi+IEIUwvIX7dzUF927Vg8ycrgdAuVVFFvlpveWvDxZCJh+MH34bDjHGbZV17UeUyQwAFB9ThNrRSaQhkrpKjiAv\/WOiaDlDSCIW3zthZrqhsBTSgWCSWNjxYsdUw9puWuPTtogvhcLdofARncX0xEHrode8LsGeHh\/KHTRUhrgkpNyCk34C\/RmfuFZWBBmASxuGqyyeZMSXjaA3NcXcyl\/nR2Isizkl1lGkMS7p0kdCYgxkb19+M8+WJ4DMrVI81LjxQKYTnjQ\/MVxJ1byVhcomANyQpxF8J1+HC6GtO4mPxVXZQvp3x3mamcXJOchT\/w82D8nSSgxiBWVczeFzxl8kdAzNHbYjtK9ibR8MPM1Oj75h09JD8fYJt8mK0sx0i+r3P\/5bShdHCNjeSZIYq2enrYeAcPK53VA99VVOT\/V7XjgyjvuBN1VGW7atlPibbq4b\/R4QcqeuHe\/Q8CcUtm\/g9FYy0VHR57ojr6+la6ui7zS+xcg0WZzTeLTbrfSholu4iPropW8q8JdFwF+g35Q+oiCdTYJILB1LzUgpExingZrM\/qJ+4OAdrWHa19csXtASHrFJcTBiuUxzE7as0cph658U9Fsc9+X0FRE9lUsnMAW43eK2N+tUwbiR9zOvoGBnmDrdPaJO5Kzux8ebYJeGmg+6Uhr7yNPIjiUnPxSa50YNHC4p\/UxiDSIsu+seQxYNxUoLN4iarsW\/WZLk1PwCDNPJEIA8iZkfoRB+BYzCJStLk\/S0lqDlxkBS3bOa7G7efjQUk1tDf4ld5WsOxnK43VILPC1YPIF4SReYOen80eLc1eWRxp\/m4qlNqa1q8lbDChkoPP6Vs0ldeD50Ovu\/dGrJypr8Xdo5oPAePkKKiGvnmN7u5\/qfAFcaq8kK0u+\/RXKFr+L6SPf65EpUygaRhSyrrxV+Fr2H4PuEd8hU69scTnCWSamxS7tSwb8kivARwCulsGBnFE+2BBTonK70j6hHvgrw9ldToPgRcPWtyIPfteTy9E69eS0YGVNVI=","iv":"aa1b0cba00d1554b2068f005abb0e8a5","s":"f1a6f79395119eef"}