Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru 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","iv":"ad09dc2e32650b6c2b400ad2e2f4e602","s":"54f1519048af47cd"}