Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
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Cassie Lancellotti-Young is executive vice president of customer success at Sailthru 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","iv":"586b4acd90486f27d6c4d9bee7e95ac4","s":"f9ca695aada833cd"}