Cassie Lancellotti-Young is executive vice president of customer success at Sailthru Why marketers struggle with personalization
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Cassie Lancellotti-Young is executive vice president of customer success at Sailthru 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","iv":"2721b66d5f3f76b3cbcbdf4ac5655f01","s":"d2ec59e1a2e533b4"}