Why marketing programs should begin with mobile
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"EQeSVYRWoCnq\/YBHLxFkYEpnepXk2wK47zY1RV12JUhqydr8XOTUEqR0LYvlnFi6BcIix8AsYdd5T4adrt1GFUqVgwX13ZYhyvAI4v97dcUhkT91kBlA7x+WN51omhpiRM2Tt4CeC\/cKzSEZpDCraf0huS\/gUrhgimbXv31BbMY7d0vgAddLnT9gaHZoQ9S35ARMywdVp4mWtz4S72WZlwMqsIGvCMfA3kyM+7Mw0KOLaevSMi1Te3GxENEeM3OzZW7OPn42jLuUoDBtYzLoS74VOGYnEHrCnYc\/EF7QlBxk9mBTC7F2bJfZL8hSbE6XeJX0OrLvOrLA8geyJsQFkdEcrB8tO2piUYMN0S7YfZ4ZW9azP37BT09SalH53dApwd7XjjkkgJjBs+ADeqS7rOC5I9Jn\/jo80mLVaKXevLi391yT2AggwuXHxDFgnY\/S0ijizQkvtCwOwAA5oWQrkfx4+etPabLnAptpMR+\/dNWNU41ZkQQIJcWjncE07Aift7oOX7isVAdgwyk2708cxgSQXSDLgwpzGBf3rKp1WKdMLPSPqN4StsgSc5IJk2RZxL1g\/a3ieL5VnTCW2TpzH5areHKBArpTbZo5orOOKOfqtVWOsCigQGPGCDGhO47tSFnGYgtdbG6Kwa9bkagr1AbyD30+bnEiyBJqO3PmnsoF8WVGMoGX\/pKRcYWbALFQcSk0g9VD9kMQ\/oCPhD7FWRTMHeGi\/6N5cK5aIPk3uiT3U\/LTBxY1dBHSoipR+FMtHAI060iGSqUqFdeUMAlU+LHgWPBS3aFwTflSJRHeC4tCY384oKUTLdXXv45kEGw5ZAFCjx36fsz7pL0dp1t6SDMtUF6Jn9DYzkTxF8z760OrXgB5ePNQIgGEcffNZBf10YLK9BgjRWMkDn+boWZkJGg+JB\/pZUmO\/wCpV\/m8JUcoPGkWlO+fghiaK9N428Tzk+ohdjcyc3Z6GslzT\/Q0yVLtczZyUD1eZ\/3D4jzj+s47TBqR5bYWm0CzKUEfLeJOWd8S5i3bzrsjlqO5fBFDVXjrYpeqwE\/ozs+rtnnz8bkk+R8tcuHaAPX4o+lWVMeR1U3H2WG2vYicap0bymANb+wWreGJnl3Hu+ma0IIH\/8VyLb09SQ6r72Tc\/cwloEo5SXJO4VndDu1txB\/h4EJk+h0\/mRJAORsjSts6ZPoIcsn7y1znT\/MhfnriWrN7kGrNRifkjBBwjBfH3qUP\/LmmpQk8SiIwD+DKQi28Gfkgto0+uoba1zxg7nokzCk1y3eFhLTLv72WbBo+9dxb6GDGadZcVl7UinyWhERc1\/BmtofemG7U2GSVjcCt6lidmYW95DEPLahnO1CcLx7K35Vdiy2xpd6pbI4h0vHgSpRfPjD9QJ2tO1uNu4kRLRjx0DZmk32SWtLplO2rCqcwMX5SPdDLNH9zzP61+7F8q9tcT\/lhIsBDyrgHE3KHvaqKzdefDIVr3FhCU+JNXAXxESDbmN8slgVsogpLoDtRVvmfwM5fS2QcRgrteXvV2r0pkzr7TMoQ+nJlkMIetvm7t1BUDr1TB5HFgUIymJqk0uXwrrFfquWZI52yRiEE+2ytc2JFNthclzZ9zVpm9Y\/BcNTxR8QGETpdlntK5Wijoj0LXeJwEnwJldf\/zF8bUJrzi2g6roGh\/X49S3YDdWYhaag2BfeSRi+FTkPmOqjtLiiFvc67lNQGKV1xMEOMLw4lYmyfQYqRnSDHtkq1kgV4fRlnN4vyRqF5KX7cqGxZtMauPhOQoZharllsAK25ui0p0md05AHehlIuGfAv8lbeBs3HsKwGYO7GXG9XRwbblxdQAm0sRPlKYfzwIckNFYLamoUIrqnFFmT1p+wO4UNU959b0Mxoaf1ewBECtS2+90FoqpV1D+xxv\/pxPubCGIzmz4DK12rox+3ABKf8fnsgdeatu3aPyHEoaAxeNbRBCX+vBZGUGMOQEeFpnuhBaf+Elv05N6Bg7jcbZXiEf06lsYtGhg2ye45xpuJoxS0GuM\/7i7ZumVs1zWTQPtO70OlpTIuoC9aF3Lt7Cu1ctbX0PXzenHlj5c5HCLZU0ayAcC791G6t7lv5vo9fg8XwZdbZNT28DGaQylh+6wZRb4RD8xkvPuTf9YEEwdNA4KK8YO0YtSzz26dJgRD5VR1d4kmLbEEJkRz0kECbrWjJPWbeagkTOu9MmfA61NQVgsY0hc9WJHrNnOBaMK4GUzH+3v8Njc7cZxGsSEBHDXPh4Z9fqxJ1XHTWShfkRr65fcIGHxB9MescbUOxwtC5DnTh3evGC7DFnkWqgCxoXLf\/7rYOFFIhg8CXBLQ0beEuigy\/hTr8X0JAQWeG5bb75tgeApGPBhcxK+NXG6wu4sZo3majMUUCXB4KbWVhDFJdvwI0nx9rFjNRhtrvgnB\/vv3UBEXVESA+qMWzrdVfxyUks5TTQJscFWSjQlvjRxNXDJFf7N8lpMS1Quay6nAE3HSqvzAa1VX\/ikhvDkfY3fQeCwE1lXoKp9zm9RxgbWf+ghoT3RjWBlVCHxaDZ7OBShDPoj+3LkrP7vvB016sm9ZV3TLTy+XfBFakymkxxVVfB8KSUM4xhNaTVlNTZ8Js\/wbiJ68hAJ3zn+DiE7caNKYdKuTI1d758JmDzuaLLqDKbQgv626GNBn9AbdMuuDBjkt8hN3PW52wqJB90klRNZm9rOqmEbUfqj7ydQotB+BNzZoxEHGL6Opz8vQPNHG+ADtDavKE5kf5WTUJ34CNvO9NJgNHJ0ZvH\/nSjjquTcxjHcvS5uslEvVOBfP1+e\/9232XJkg8sYoSpZgFiBefyhqcGeyh8b5adDeu+MHQfL2EdWhWuVM7P0+lq+91s28pd9EYrB59EKLho99nd6eW9Sq+wOyyZAIJPNzlCEszPKrU3zUCABdEHxkJD57bGuimBkzAhm7MPelFTj\/0Y3TNzIHv\/yQ2O4wYs6aDjXh6m0ZZt+5kd3cTfmyhbi45JLVgn9rdiIdw+coKj4ExridhWABa8O2jzo3heQcPTdQ6RQp0LDQ+zj0tJMnv8DfOWmVu6\/r5SYtEc6ZQDgxZpI9nheMuo7Fq\/rTOg9fCIM6cFyTTpf02uOgJsaxZgBXwntLbj5o6iUQB9Ojm+panhkuwzOLNTnGd6WbGesXrcnRPW2zC\/X6mMDfoWrEfnaVY78aFT8XdQBvH9J4\/VOsDz8FmdPxyAtEMImovuGZUcY2PjBvACWR2uUbvs3+sFQg6JBZp2Ahfw4bc44oZyx2RM1m80xv8qbXjFMQWwBGG5im75u9bboa5BJPz0JeVD6+eQDiBGmkh6eqP1TyCn856c8bitTPi0ljk+NPaTaeHLHfJsW\/Q74kAqEsY0KUma4YmCJMrVC3gLJMC7mTcQplXG7yFTJCCmObeHQIdomUfxgrM\/Of5MtczgAs+lLs1IfJX+D\/B6m72MqIe3qlQgZJ+igbQChHM9kjGGQKr0LrIwB2Rz99gJG8kDcRidkG6JseEoa3T5C501PYQzYHhiLjLskFaJ7JwRRUFEqxkt6MWK\/HcrH3WhdJZ7lHYP7QUbSwaSUPEhJGlxHKxAg\/cIiyKO0yVhG67uPXVGIliae0CMdQ5\/\/bWwx6RlXlNfi62D8k\/QXcl1rMmimmLSrnoR4BOgkPAfouHGgHLVPzlLTUQBLc+YLUkuVAhpw23U+CLSKveQgNd0WYGSOEbcxbq9Wnw8JfCO8av9KRdLP6LEEnJtlPAHk4yRkauyJ5k\/yRLPWj2UDZtCRPa0w7agm9Y2PYf3FLjOFZM94nIVHwYNFayY7212kF7fWpHHVmiFq494r\/o2j4tO+VMp2dSd+mErpa+MLznQ7DRZUcUFM3LGtUj9UK47TXWHkNwFncgXo3xyYs6qqlTsRBJcQ1CtAXQpBpJe0WlBLTFuLMEGohXzFFnnGEIZ0AmWEjSHwVp4wvDx\/WntosN0uAjdtfgYD8bP9fGzi3OenNJaAFBI8NJtwgn2Q+PGu2PYKU\/zgm5q7wIe4GAAC7IXMINbi7tbaOW7kbXNCyhkLLJ8i4lK+Mx9dK8N638Hzbv2drokR37p6M5oBOLao3Eh8o2I9B\/fhJjDdDqKT6iE4Fyyt+Wk0A0X6AFWffW+FeL86ww9snslC\/bUi88LgaACWgR\/eOy5ZASVKT0kXcoelrUYP0YGRS\/\/AvVMYhdu6VDHjkBXzwHKBwKLmVc94Pi1gFy8gp8QLmQCQTuJuN5CMRmYNXfMoF9GpmoB3m3s4GPSXBQnmBaRsUOOPEg546DdW5yQZ6uBUzfFMt0SX7F6jaBSom7+MaUI4ek0mH8LBxjqsd7\/OiURzO5PID\/Rphc2i7QTRASEmvD7j1dcpHr0+DMEwYbBN0rLirCFwL2VBbGaDx0DSalvzO6Ryz\/TgD0JQrQtZ1vlM+uzkCVkQh4jLmxuj155BBoEfZ2o+5ok0ktdFJX2uBmD1FakKm5V88T9HYe\/tjs9e2oaIiVncfpPrn9wg2pAGTdow0+IlO0fuy82jSvjzLc2aZRVXeyObTImkatJqRfETh8TU7WGMnPR9KFVWT\/1jqDwAAjc0tt2W\/MmGKxWopqk3Xj4Hkjf6LKOgBROBPngshSdMREF5xDIKyM7mHlWng2\/rgdEHgHSMCE9\/9bx+m8\/1I0Qr4yApggfyIOUAfh1j9kz3HNz9kuvwoqV\/0vVJBJ0ncNcXYSd6XxfhjSKhK9c53O1n8NeM\/\/LZMRGAIQtiQ8Qsa27e8DO+a7XLD6717woN23xqp1EJlBFPUs\/MqiB6NVHwFjNuebCbqOMusn9RyFzfI4W771u\/tMcOUq6bbsVe6CgK14HgCpxiLitWTU8mDDBzHwqw9KqWSG+4+1UO4nGhweDYoMWHxqj2geTMldqdYJXNRkWe5Ddyc9hBsm32dWIdUqVLLLhiOeL1EQCo\/zqCNfShKiN2D388rC4zNRLXqzZhaPggTuCakBVFJ6Fq8FYn+uBWCKl0xY1a3\/EIGlQYZR3PmOfQAiTuPFOvnLYzgZIdpdERcQX2\/gPhayhZNm3O2VtlQJtAO2Z+dtkTweRLvYuV3DfQJ2FuI7tNROFBsgVM2C6OF8FxsAPqABgq8Yk\/XLzC+SWL5ieGqERfHxZ2IH\/9g0Sd3Y470Rqrs7sivqcDHEa3Ed37jrUaI4aWp1XpGDJpNPmS7nfZcbxIPh7mTna0mU87d0OGcc\/LJHIxGz5Kvt+oXVRxLv5A7AUdLLu+qCyhlpI9v0StGCnbhjubHjDYjuxtemlqSxQu4NiQeFtaX1NePLJ+5JE0CBoRuJeA70xpZD2OCqDlITUzOWKkmFNXlXR5Kt77nW+ctvc\/WCdQUaASSyhw3WyvrpfUOy+COlrQJofDh6lJCKVjl8YwHq9ibPAKzIsAWrdyEgG541EwJuLBXRcXOVeTwlfBb\/Gn3S92C5HofsNBjdemBeuh\/MKsuDhhq12UuQsYeBKTdYvFwr8u3\/6R8kdaE\/jUB4xEgXNDKuH2rxu6\/+iXA4WVqtMgaBDT9XwIdVRo3UOxXU3A2d71QQnDBr6LxImYV9W0W7rYt1TZ1ZHDoUpTAs9DZgh1mUzIDvxOitKR7sqKxmkM\/0\/P9g4Q\/cpaIx7Z46kRYObMdjpNjKxEyNIhjWEsLlbDrovPgF7+\/ixU4jGLASY07nNpyxv5XJWeCuUIoiP5A4WzTulPpI2VtsiLK02sX22JdnpJVUv17JgXdZQJsJDc+AatuUIVsHywEx6aI6KK6SBMcm3txaCbwVIR8+D18bUmmyGTv\/OuyUCpGNc7lS+d1tdvPBm7MQgCfLvmttL1+rDXtEI6+OvIwkE4+a+C+iXKgLgRvFJ8zSREdhMTVgA2Tjw2oUI5l6vkGS4ySF9m8et2KKLd77lzhAnK9\/uLGeUBKcvmguEYxcyLmuBRScXBRWhpydORAmtDn3oab0zktIeUB+tw6OVPe6WFFmusWW5P+nCvr3PWB2mA+8o05qQ4IsCC2yhnhNt1sbQyov1s9ZSMiAG411LU4+lTUKtrZc3eSd8X80MKwP5HvSBunCF1YQsxGHZBm7ZBx6YXhfs5k7Lpdbp9XRO6gCboNt56ianHB8zX6aZqXu0BVl2fLIxx6vIjgt9Jd9Knri\/b2Yvx2U60mlQiqzqIRgpvR3AxID\/by\/nemz+EUzAni6iNJ3qh339t5VmOAGY34gHNWDOaBqY3nSImRTDJ3r+bpa9sTyS\/VmOTa1wf2ocmsf9hzEmcvANGEMhUxnJbd+h3zXDMYNIdFLr2kdNSCcsdGHs8xI0ttQrZAo\/dPV+3opX82JkoZSi5Z2KYZOzga98lplpGEIyiHeVWkM0oHiDSg3+r4tIAvnlGrsezyGj5HoO0X00FGXbbW\/tUeaAse\/HAAlQEP8speBVBBLtlVA2GfgyUUGsEPccLKDWGCl88\/nTCXY1TzsnnDcWTav5IquFHhBkOtfqn3vwD2S5+y1Y5peS5movLHKdo+lN5iWaCTvoQ003k9bQB3w4dwDE2MtfsNIwZDQol5K4UhDlQUo4PwjpBhfVncw2yJbJutL3mHT7tSfA4AwazD1hOiodU\/xmHd4RMtDiI\/flRkmFsn5Z001QP9Lz916HZUSbbFXEGyw0FxzSU+B5FwsMpFfowDZhKgI+DE0NVonvud5bAyQHyH\/8NXf13IQItwNgPvX9Lw4FzyMB3nyT6qHKIfp6QtvF3pfvrA57b5b8aaM0+1IHhbW2PMEl0FaFfRiyLvSIU60DN+949Dtgl8rHEd4UysbAhfLUzke+62UdoCVtrPS4hcILCgxovi+MiHwX8LK\/x9fQUrajuF6N\/nC5P2It64kxgSbBwMZwkF9X80kfCtWN49Nhv1h2qwxjBqV5s+dspTbTia97VQKKxRw8TBz5OtY7Bjm4etdO41pcHH5x86UibiIDUgLuJxVQUs4Sh6NH7LKOKMq\/gOj6a19vo7cUXvNc7UM1B0CF8tJ7o8HaQj1j2ZWDuczrwhD0j49oIobRAmV+wzwuqYhYLeSY3SmwU2AHo8zW6HOIGI64DIowY1Uq7F0H37l2vH4VwKh4i8BzYpyvkCfTEn55ksta4nP+sls1K4xzbUSRiM721Wx+wwQa\/AKscpYLCyLtkHoYd6OB51oRFNceBKjI4Fa87e7nKPL8hrrnwhIXsR0E++D31PuRPhag\/21sCOOfc4lp3a\/xl\/J8\/D1jISz1wusUjAVA1w8KyZK2i7FVlISRCd9k\/94qmlmbvwlWIhekATFU85bWLVxiVP3dIDk1FsnbXOL+DL7KTNeFevD+L5u\/MPmJvpeHki4kbqwASeHf0QFhVRrwxmlWGpIEvlOeTqQChaberJt4sDj6FvXxOouS7TLYM7pf2298w+w04mv2YQLr6ZwjiPxyBtdbHqFRtIiUHvMMqI15Xk5dpKdomdBh5YuQljtrK9Qx18aYMUxDBuipC0afi+Bl6Oiw+4\/GeGHbO8DR4GGHD5DDbnVIFGY1RTed+cXE2yp3sj\/ISLbTqaYHtq4+divCqgiaXddJxMKfDklxvWUnpnLlardlpidl3qFNhhRc4BY1uhzMQmNwEZhkyRNDcVXAssrJU6EZXtqc9RT1DvCGDQQakoZdGUXqut\/L0xF+oL5poI\/EVdbJWbkUmraG39k8wwvuLQkt7KKZU4j9zy\/g3Rq\/xzOFonEAZLf0chZlWZJkPC6I2dp4yXpRYGbgAQ1zfkh8EJCquym3lGSg2d3cyOrtDCR+UVRZwVO0elkBbPehOVeMh9CQnAeZuPHEi56qnY4eVyr3DgwJfNDNugNZ6prd0Jw3x++j6PeBhgMOuFjGW1LXgV4EyhGBRLZO0CEjx\/ISlzo\/DkRmj6tsHnOBitN\/pCLyxU0tAOZTBjS3YeSmVygW+r70W4ZQXr3DHmXNy+m\/t3BRoNQkESxlrKIZ8oEslyHT\/9mJqs0erDqZae5bFxALdqcmCVp7jKzI7wQZD3FP\/nDdWQgLqrUp+29O9CSCnWtul\/pMRVHhNFpiDBXs3B4+Zdnw6gvmXaO5nUtQiB\/0EzMwzv+Lr0N8CshlsGcl8MpkqhSSrgsd69Uw0Gu2hKabVuJf+t0b4f+adycZUf\/w44YXS3PdBOjeeRHAIHxQYl\/fyIXffIHH9B48rSc1rr6tzS01+KYbYUhs2t6jP2vY4TMAm8\/bRbe+LSOZQCZ\/xJQ6L\/3swML8vzwawa+wibImhClZO0p541gT0kO6KOAuvw\/00fxX5TG7rOtRap0RVw+fbuFyWEI\/6Z8tFB1gz7sYZavl3Q0AXWQw6EohoNMjwTxwKat2+LT49dckysZcA33mQ9njrUfOhE\/BBOtwxQrT91c44\/UXEDZAXb0zfiCjQ79YhEVlO\/mipdzJr6C5LE4IALHGBlK5yv+6vHdmv8fPWF+IEwlit8XN+gnQCwcM+8lMit1sQaajPx7jymsTW8GcVXsmirnz50ogQWXGQZQQo7C2+7FdXC+hGqR19EmC0CTAfHQs5LVL4m4Z3Re9MnHyT+0jjPNJ\/FMWLl1E6BzkUWnVO7we7yUxY65cNdvjHmkq5CfwmnU+k2L+RFxVYLbe5uiYE4B79mflK9slvvDXm1HExqOfJeHR+r20W\/HxJeJTmj5iVHgIq\/EINI=","iv":"86a34923dea3fcb55769e1a44d23047c","s":"998a3bd28e9328c2"}