Why marketing programs should begin with mobile
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"df5684f7228a06e10628bf88e9d252fa","s":"c13fb89c341d2b69"}
