Why marketing programs should begin with mobile
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4dca2b6ab12c87ff3ed74633e38a25cd","s":"dd00a4597a9d7674"}
