Why media brands are flocking to Instagram’s expanded ad platform
Posted ByStaff reportsOn In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"19f1e3fce597c564879bc75b56dd181c","s":"81b2c81a6cf0714b"}