Why media buying does not need to be hard in this market
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f793c344e7d220641fb5edf7068973df","s":"bcf0bc333dcbb7a1"}
Andrew Fischer is cofounder/CEO of Choozle