Andrew Fischer is cofounder/CEO of Choozle
Why media buying does not need to be hard in this market
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"11f2d55c1283b461de4baf8df2d13443","s":"93235b45042c4293"}