Why media buying does not need to be hard in this market
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"9AD8J\/lb4V6cjUzgYFF1pNvCWTVau6YdV9zZT73Xc3MzpPZ8Bz4GNk9Okz9V0ooDAQyq9OG53L82TsYzXM5jKOyIFdKz4UwN\/c9mU5myUYKr9lZdh7p1aHqsSVZCwF\/3JGZzPGCvAPDa94sa3SV5E1ye3kzgKu07NreMdO7o4m5foK2lALPIKhPorrZDlaeuszRgohFvke2+\/gmyk0jP01eaS3gqOokVetGE6Z\/fqsFbAFcD1XfFbIIQ65andJgHjTB7qyyU2KGzjk+4icu1fsq80uwI902foQ0gJ\/U01pOFLKH3v0tiah00FKwiPw1PfaLRiTcS7Uu7QSUktCM9Xvy0b\/PYI\/Bz+2CHrakei2y0awzAyV5Hvltt+v64rJfy255SLgull+ivTZEu63of+1BKhr7sHQ9i\/Qjq9qZthsFBHLhJp\/e06+D60kfD71MQZRe5rk62g2t\/o9TpKvgZDZgc1N\/EmPLI5NWANXApoGrIMyBtiQDe64or7xqZr0+I6kHpBINhejubh\/VhOnqSM\/AHIMEU2yv2vUCZ3l1D\/YjWMz4S3vYPY7TYWlirLi\/2b7rjR68fTVFHArn9GGrdndMtlPIrjQm5c9Ws+mqYY82pnIbXd6TNCEARVgD9LkRO6xl2gS5NajNnc13OIPH5ztfFpLCpnWgQbrfUqqwHNUZAfYGr9zJ1eQlE\/9LOkUO5RwTXEdRxVwLweaJaTep+sW4Vrs+08501b0MrdOWsyL9ZR6RRKS\/t+4PbWNl+DzlkIjzteGEWvQc3s6TgMNjMcM9KbHV34PHkesM1+bGczLVBPm8F5yg+MGoluNfayPcOIfJb6JDGOvbPXO8zWswTtJNIZxQ8rQVyV+pBy3OQY0OswrPzDqONGAhPS1V+ZnemA\/PxKmUTNCJPFStkR\/ySXFzk\/WigPXTPPQJgpfmKQHZWUzmFc7obLQTs2BoNS9DNT4KyhpK4Mp2upZgTExdDNb4A2rl3qS9WB8K9m4\/QFHGKKr6JpGg3sV1iLt3PjCZcwGsUDQUd7BPdicT1qkUdiKuq3BzfTM1TU9eNhNCH5u+4CKjvIx7CoI1ed+wdo0XVvJOBHyx0urtgwHhaCO5mAucHR3+5y3eYiD+ipuTnguT4NUs8077pPkHuDeMMREPY\/BuXRiY4Q+WoGiN6bUyFhQ\/b3fIj79HWYxFoJZnYb6GYkcLslFmilmcNNB36pqCd9QIYTK4wMIczAjPHlQ6u2XZ+N964xjW71GMc6Gg7y60npYkwJmgSpqwtjev1Y0dta8dU7i7vNTxsKA2IEPcNZgeo62F448FwxGhP+uMivUMhbwDu6yCKSH4EsJfrsWgdlfP24tNy9ZaCtE+hjuGobg229AJMdnZd6QoBQgHfHQFfZkanSwJSzyabGPeKNLRC5DlwcZS8mAGvLZBynx1ORqlLEe1Ow14wLfvpWmCdL4uVYWl5\/HccBaQsLKK2s4055VAlHhHerTdlnbI3y1pbA42Tbh4azz2QzV2a6vyDCQZlt41tCx1WxuOyqLaodB1WWq0J1rdoNjhv+xpn1qzNMqUsbtc7rqYV5VbV4zS2flB5Xp0pr+TMHohjjY+qHTIRGP\/rmWJw0\/78gAObnpY1gGH9brJzDPVmg1NVhGJyKq2E3lkzzFT1osJ66BTCPvSjPLpmnfcV6gS6XXJt8c9CmIC9U\/7B4WO0F6ha1qarmmOjruotOPv0EBT+VWcfziXesdK+96EbgqGBVfu23nRrX\/CBt69FyTJlCHYo3uu8nazunD2nYE8eNB\/DlpBQzjEsGATFRudMwuJFeRLDF\/niMEXkndYRAUtemT+YLjycwEfSnA1oZUWvlcCJFjWBzKkGsuHjWxo6mJvaro8oDFuigOifbBE5saIp\/lwB7Xq796uh4bXE5zZjdajmcifC2q6tV3mHeT1b7Z2uN9jIzhzEF8yAS2Sen\/\/v2aIyi1caLbRB5TVu5rMd5Uqifmhx+8+SKCMzbxqMeM+I6tTZkHCg5dviXiRQAO+0yYC9JxeJItLnPd+YYUKTo2mm0m22e5h6kQjOvQcj0xLgoe38hbwgfiN6\/+Ad5or\/DgMbBr5WEklneE2L+JpLrXelm2GuI5fHZLMvhsVGHIJ7UKXrYgdW1gvsRwuqhz1v+eQbIumRSbkjY8TGWHbTZaylnCBLvCuO\/6WQZxd0u9v7EtQwCED9TIMwA1KBzo9DJ0Pzw5tmexz51nSav4QLLZBJTrmHPwHGsmyrBfsRtOW5IK7FvVezL6x7JJedMHW5n9WSyNagJY70y67kSRzwjX77mXcmdYsIzHXWNWGomBTPpAesv0CgbbLpv+am+qvMHp1vOq04mpqN2DSJ4k84wWCXMUv6Kh4PEQl7KYAheZdRZqqe5XCMo3M02Bu\/\/4cGQ56Pa2p8YkzGM+V3Vr6yk0gpOyCVMbkqp+24qTmM97LUTd1ZK0GX1CVaJAPGtVlwnuh00\/A88NQlSqY\/TL28r0A4g+A6KADulMfiooPfnqK8Fy47dXwF5hev88ooRfTOxElshZHXyzG4N5LNBWyLGf+WasVcSvUgAwSjdlaKvkHo0Yy\/9Tyo37Gb\/QZoTJEseEAaT0+M2takK\/Hkg8uGnq1JZZJMuvbSO5uM4sk+opWxmBKk42P9yow3A\/Ctq38mqzf2RbnA15BtsSk8kLpH7IJqIAl\/6oGxTG159ISYgJvzSpIu\/oZ\/ijp3NCkc\/J39nUcrm\/pxXCKYq2u8YaahZXukbdpUeV3Ib9covPv0FRPoCJaGTlq4SwEln3xwfWD7JW1hd1KJoPmxe6hsSC\/rlsZtyVyGDY43Mp6O6ey0L+Abluiw6r3PPkEwh6gOquAEVx2T5TB9eSd4tQTND2fi2bZC2OKJ3ZqBovJwW5uxGJ43dEE8m+XHLWFZUdczmg+aejgRdMl\/+Mbs8cUiieoHSfTkle1SynHgRTuqa6sNOMDkx4YnRVdmQOdUWEz1Z1aLCeik2dbAJpA6PHaOy1s6\/sXSmTbJmNQvwbCym\/mCdw53Ap5sVAy01PrE7ZK4p9e7odVTPZu5uWMnd89SRWMekPf1Nft2NC8S53LsKmqEmalLxUQfjLjT0p8op+zW+LXf\/c7\/Gzk8D7r85J1QQjVF\/gXXwZbkVa7MpXv5SFo0UEqOfrgPyvrpP+5mmOSpCscQE0sRfRG4svzEKpnt8Fx0BNyohV2fzxHMm3LTIZQeljKfc2UkYLRIjOIR\/Y0Y2oxf5Wqg+61ouRTvBdvAjciE8JpdcdmZ+ETboUUtFxpoyKRgYP2LqUb0LSvHfrYaT+tryi3pnkoU8GE1D87WTvzOG8HRag7thht9IBCu5F7loePwrLa7SCch9sR5HEvl83+Nyxy3vzCmQelXBticIB9mOh\/izYtwCetiEnAAGvi1wfIj5x\/IKyaSWAk5+edBFpKbL\/9XqIEFGASornkLMFBZWwgGtBCyn\/aV+Bzwf4ujcJlf6UEsXsdgsMrjURS9JLYV\/wDyv5uRHf1j\/yYVAxm4U1OQav9RZKPYqZL0dhinsDazr3qbqnlWqs8C2EbLYV+RX\/tLRgU4ZtGP4SQvF\/tyZVE4dxRWGMrU+6gnL39rWlqiSLxOeA+DobRwkr0yLz1Wfg8Put2EpqefF6cF8twblkWfS0sCBxqc3ECTEgz3IXzpT8XAhNnuGeWygVN6Lx4bFGkZPlC67ygURngM3F694yP0j23\/L\/YdAJrZb8kShqFLXcnlU6cXY\/Hf02aEuIBe6vVXTLatKUwMn\/iO4lDi8LSKFtGHJEzp1qfAq\/Zn5Ah405xVkoxAdNP12jEVTD6+cGEo+BveBIDZiWHoAoKV3Y7mGmq0iupgVrsiLCQv9noDkWCGeWVzkNGGGm0+AT\/SpoZAKHHEU\/dmem6+vmC3oIMw9f+Fa8HiiW0XJyhykAcCIM5XOzyyckOmiFFY6T5\/39ZNRrqceGFY67eUJcvbdFk59u4Cfh+TUbnvKYQ7WxcBxk0vuGhTucv5wN9Vlgd+m+Zfbilt+SY3eJmMAuQ\/so9c2hIgKCtYe\/zVbks5SsPGwJ+YPvz4ATzKfF3qgl3zGOaXHMEHFuoCAeiFJj9Haz+a7injSG\/Z+lqhr5PPGHsNc3vKm0GUoCsz63WdkHdUH6j3hLSd0KmcGorWsmJl\/dw+Y5tMYdC9BXiPL1BHN7Wpa7u6p5gFOZP5VjGkS5f8VfFqky+VmM6fQII4cLwpJ+tbQSMoGlRmYQeFAvq5Rik79zBnrl5OKIxB4uyJ1bUuDe4ZEre\/QKFTGTEDN1iMJNlZ7TqarO0vsGQvxz7P7tZ9PF3S0DLSKPnkXsLFx6t+Q7bJmoJ94K0oNwjQP79zojsjncUDNi+0GTDRSMugWk8QE4R+0MOf3\/y8hiJtlkL1nB8BMVnEqQK0t15jmdkoC37RfxqjPJqud9rpxzp2rOtldzDR9XSlIwPXvpBj\/0YvIDIe4Iwar+ZtBeTZVpfC8+cna35JGWwajwXfiakfH6AgkIEXMgowdiErQZVFkqBkuY0hyCAvAv74CIMESoK1mPkWma8HgfJLBNp5FPLZUOyqavIsnkZo+F44xSz7WsoD94zVmgQj8tNcL9nIaTeaJXPcGYsGJIG2aPsvCUwAHobxtceQm61ejA==","iv":"0165e60385f5b8ed0067e2b77f01c8fa","s":"732397897debd25c"}
Andrew Fischer is cofounder/CEO of Choozle