Why media buying does not need to be hard in this market
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c2e0a3d52b8ba5c97e591546681885cd","s":"c12d9d762dc59401"}