Why media buying does not need to be hard in this market
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b1fac76240d9021d0e4121f7d6cb29aa","s":"c1e629df0987a268"}
Andrew Fischer is cofounder/CEO of Choozle