Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"20eff0671a5b92c9a7037f5753a6f023","s":"575a6b6b92fb716b"}
Andrew Fischer is cofounder/CEO of Choozle