Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2350b26e7f148f9293a2d9bd97248643","s":"6cf8d85eec20b69e"}