Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c9f26d6e5341011e06647ab705fd0950","s":"e779b26d154fdcce"}
Andrew Fischer is cofounder/CEO of Choozle