Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"51A6iqJNfC4FkVpCkp9Eob4H31+gT4aOBe\/IAoZeuJCjZUW9yK+5r0GRbWjIhrtsXEqHfDcYo9jpCe97bMixPj8EaDtp6PJK4xWBWLbnv7nREU1gTL46RjYBBvtG30Z6RuY8110Cs+ZmBTDHVaFhQWt0L+h9Om5Ifi65Vt2Q2UIe2a2r8gEHpBXwZZ2uC6DhDkBLcQZa3SWsaZaGVnqC+xb+Zjj8bQrkbg4c4fNWRcwaUmbdXHAgD9Fm7YVTgxgM7H6IRAFGNU9t749rMVnMDB3Hw06\/N35u2USathbUCR9pPbmNKZ\/nBIUTDkeO9bPQVNyq7dn5lQ2MOHiBBMImCMmVZC0DSyM3Bdt+DDO8PMoXoVpDJg8ynP\/EBKTEe+HLMJgBEjIwthWbJ0QYj13xarol7BGicNCx5Lt+GAE+sJLS3L6+IaaWP4KprR\/GCNx8Lkm0dTfefkjWpC56K7sogAQvJNWEjpG\/Y3X926Lw2T3fsh8sTvBkLEnzbNlt+O\/C4B0I1fehoAeoNkoe6GoM0qyczE3Vj1b33HaKTJuvWtPUPLyfIiqsA8bockXNRMR1G0Jv0sV4TdiydSscPdX34nGfMqDRsXCUJlMEAq\/Hu6CLi4A8sw2ckdtxc8QkIUMLvS542QOBfsn6X\/Rn7\/8EfE0fpYNNTay8ar0h6\/OjI4VqJjeuG6dvQ9mxdG7nAPppW9S5gi1Ir0cbJUXHefOV8YyfbFFyTmc9gV1RkAh0XUKjuKSXogFO7Q00W5ca34cY8Cp0MwxT9tTs4\/jWECQjWk8zA8Vk3BxhQHj\/zQAHjEiTAOoff\/F+NQQ8o5LT+BSWchYvwqFUPsYEEup3FpNpGF0ApMefoXA6vxrXV4cgvjQ3U6CNRQOtQatsfdaZx4Z1mhLaijLikiV55CRHaT7CoaUMuGYZ489fl2V0oAwnBmuANn7GInObsoqm8j2RVFdnZfj+IRmyvdw1\/VEi+EPp4Kf+6jXgbyCZIAylYO619e64tlKso14FLOKGfhT7ASR04nZXtfgZ4J6OZw2kmO3XVrvnLiumJuUQbexK+Ml7BiU9zl40VUesynGmRax65PSp\/AeLYHyNDSD22P2hrp3574gHSuyiITpM\/8yxSoRyHVobem27GTuSJ0pbsSCtBQztbdCU5SMSs5eigPIDjQN+Lvg3SPReX2dm3yjqIbunQDQrV69tOF9SJNSMdNfmKDOmerPSqJ4maI4VSPgk6QhqvfLyQGDKytQF3wKlNd6cJXYOqnbZHGFqKVedYm1dJsROe13sZY1TH48zwIdgsjRFSY31Z0UpNSI70BAMOznItfsYKUhtG+fuULEnxU96m3oQiDgTcuLpGxO0z3eW1StnbANcF2W+JCKyy\/61y1\/X77tKxQ1nrAkxrH90RDJlRmtBgHRtgELQQ8h54Z1ji4yvXyeUH8veFNcibp9+w52rpTGzkIGKKygP0OnzljG1WYwHHHWQBGpoJ6925m7jgGNmZ4fGOX\/XEnlVtVPGT8DbRA4+rNM9vLKxza1vYFZD+DN+TRLyxF1jd4st\/BsoTukVDvWHYIdY+tIKKmq01YbL0r06QCiS\/CHe6\/RhFYt0g+E2ZBYLk2x771OVUoGUjHxNVLQEFRMjBYoyjqKpI34LCWnUROym6vfv7xOeohBu1w0i3+yXvHXMg3XoPsYJhlL1hd3C27Z4G\/M4CCQaDPF5CPOUstXdCJrn4J+Dp16pV+BFOH85QpRma2D09HDl6iVzRufytGzPjSaRn8y\/2bpfobEMmkvXwaFXURfgWax1MieEQFK4RSMwXnlZ5ZdJ\/7aJ5GJl87btjOGHcvE5jHvasSk9sPK9fTqUjZILeuAO7jovmctEKCWJcQqQgyfqmA3FzQSiqPdkC9hCPpnqjfAIjH3WuNo1r41ElBKT\/DM6+a1uB\/T+HkpWBIwb08Lx8Ux013AXQ\/RSqoIwIk3usMVqDdZfh8lz6W44b2BG4j7FKyou8Mm+ASFmKS9RCzbPqU6owb3p5aw2oNeh\/jwMbYowksiCm7xfT2gCjmREMEVfRIcM33j83emGcB+YwDs3oBDWNtbsz2ppGAdeA3NnHdTIv7tUwgxAfNYoIcWUmC4gCwZGgKuDxHJle\/YzWEq5dNn\/ZhNLZIZuIaimkGmIq07QfAy6bphJOGUsDTFRBN+LYEWonD6SzFYFtdAErpgC2bhIccOohkfzfBjPFM+FT1xZtiFTyjBosJ4DwrgQBHAJsElAS7Oo1NjxmBX0druNKyhgD6+rRAJh8Od\/m096MEaCCJBKUbPu73DCSjIROJJpJnzrKoI8G2OhrhCxNOm49Wh4ac97mTkuzCXIkSTA6NAcTu\/O8b6GovOCFgZ7Ct287UptWenco7MZBwxNIlbKZ1\/xHUGPVcfjhxJulhAoIAVn+JCtLJkq4ukfvR+b884FnMkc3jRaNaYm76a8TH+bU5POX8FwmDilijw7kuTZTIGSwKP470bLEKZka+buVaOVFE3nmgStcAGToyuXvWgpN5G0drxz3P9++5LklDCzZSD4PQd8zGEbp1PbJC1beHJxgNBMqq1GvRsYhRl9n53m22kBxvo8\/ykmHGIrLuOWGCHgUDKJCGPsWsUjaP0Qe09KO8ODn3rp1mCH\/zow0Tv2IyRbvxxMRFUXmKg3B1CUJMKgepF9ouxRMyA6niTQcoegJD4+OouDAz9Xhay0F+LazhS3+diBcm0BQwmItFdRu6as5nOSKSL1bXAINsX3UjKhw+\/OHnhzcKX\/jm8\/TjV88vNJlfaysYGUk6jlX5fkR8WfmyyKlle9rjnh+8u1Jwivs8iZpf3hY1ooAKNBOPQFyLutkwaRD+dFPalDBdF+DjYNzyAD9maq6B\/cMofA5NXrzfvV\/Edt13mU0\/riM0X8isNNdioE6byb8jzNLWZX61JWlpHVQHOTo+jxGEK7H\/H\/aGytm3pJYT\/MJOAKGTC\/uAQjdUzy0QlzQ5zRLMW7tUcaDQIAbny96dcXijdRxhGpQQb16B4bp7XFsAIe7ry4c+kk6rL65oNfOZWueY6V3VELUMCL3n4gZwNcDyjvvJVAGkuBRIEQacGChmZ22Ho1oK7W9eHVfvk0UnRv6Gg5AdYV21eH7NcaqXUS82CwL+bXGBfpNv6mfS+5KkIig3V17KuPU\/GUY\/DJEZWz8eu4DkrVaNeOfsPQFLPek5z6J0rq7sck+zroMiAKm7hDdl\/PyvwyvV\/AAkOc9dSltguDpJ3xbFzXW6o4qymn9bDV2ZzI7uiYRsxDGZeMJxtV906Nt+\/8cvAJM3x+eEym4OZZHmr21loIsNeNFTVRTE3sVObEhZvk3tMimc5psukDIuFaiASr9sDmE5PiD6yA1G8znrjZf+i9Tl9vzFJPwvWAWVgzrmD69kgxi7jjtyYV71qSMzoMlxolij0jgy+oKfvblKZCCB+25\/s9lK5N7jkDh0T3qtJAOI15OKuc2Iky99ZrifXroR4LVeHfK59Sfw\/oubZ1EcLh806Xm0vwJKHeovWRJ7Q2WFdPPRhYi6o9QV8QHmfXuVfhJmrCGELztmLg5rSIHCBhoywKxxo3WS3l0wA5Qj30qvPHals\/vzNCJlXyMgz9K3zN1n5bjjagjvFqO8NT3u8rogBjHIEJ2nxBhPBx3cj1HDIMMBGf241Q606hdVyRiaQbpLFyPhb\/wMjM+i4Yo+PfAU+pP9sp5IoV5qDtEVYH1kA5iekk3GrzadIhhA756QSivv9F\/lFrAyti\/sb5vRA\/ebXHN7z783+higNwpJDWQwxuitXwHWaUvktNL3DY2J9UQJVHfK2iQDJnMLHxXwLF8t0c3c6H8Drdrv0Y4Qdj187M\/wqjhck3CMYrOtqBEw010NNOzK10QTjJxTtkY63jf2JwaBqyEy5w0t\/L9d4Z970FwNo16oP6hRmgp7H1b7LMtGduUZ4uVI4Kj\/sxeL1nSpGxgBy+kv4fpqmndPlOfrGQj9Jkkw8oBTD2vAyKef9ofBFce35p1S9gAgMDEMoO+O8vqf4H2feppu9v3+cODqiZAn2Ax0RNEvY3QQOEinMay+9BwRaYrpcUUPsYIcNBPaERkRYlGA70yhQXbzBL9GEK5eAwFY1\/Y7SZoTuTbL2O2yslQQbiBDhWyxJfW7hUiqbB+Nn27yrr6ru+wTVLXx7viJr9ZzQwRHildc+WbgJYwHFVGCuXEK3gDDZciR2K59BsXE4jXuTmu9Dta6\/ymdyKssu2yoGYHbXhzzIgtlBm67WC+75bpppaDugRsBtFLrZLVTf5XTCKcaMk8d+YA+txqrYHmnOkmRh1tM6j+JJFd\/XnuitGToJThxGyHJq990SLlcwrSB5GkXtrqKHESYm0iHbvcxPSBzIFfl1Z5hq801eNt8yLHIHb9yy8Ji53b5IW9FZRGn+MHiQYt0Uuk4vtW09kyvsq8GE6j3+G5lXrhpvFTHnBTCDcYsK5XnxeHvn3mmSSaJZEM\/jOjFg8DSOYGleMDkWtK5v9+DZ6J6JpOEKj\/7f9R7dY9lWFIG18gJJe2eupGDY62o7dHsux8M0FZ+9wcphQcx11xIVqERHlJyQT2tcMYsPqgXjKs5Yv1t\/1D14eceOJ4CDJbkth0T6MydjoD7VfcwQ+DMiezw==","iv":"e0d6c99b1c57de52684fc0d4f18522ab","s":"d3bc803d6f7bd274"}
Andrew Fischer is cofounder/CEO of Choozle