Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6e7b9beeb28e48ca0e1a23ca17cbebc9","s":"b244c1cb7fb23772"}
Andrew Fischer is cofounder/CEO of Choozle