Andrew Fischer is cofounder/CEO of Choozle
Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f3c6f731e861903bf6f3e671a5bcc3ec","s":"7aba76fe6aafe740"}