Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"3dc5b860eb429e9482193ce44acb2761","s":"39e8fc9633de2dc1"}
Andrew Fischer is cofounder/CEO of Choozle