Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"597d4a5c679e6034d4451619a1b9da32","s":"2e67d603b422aa3f"}
Andrew Fischer is cofounder/CEO of Choozle