Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4e697af4f51aa1f47dc2c75b62af2444","s":"5eba7460d3e85b9a"}
Andrew Fischer is cofounder/CEO of Choozle