Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2de7a8b8c31fd6e11c2617d7a9120cde","s":"4d0f4b6d1e7e1ece"}