Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1e37bb806eee51d3c1d73b927528cd02","s":"c353ce3ca6804a44"}