Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"FAXfn2g7Gje1jVXKTG4tERVnnnOkluWKYZr10ed5r0FrqoT\/2+i9wq5beHdWv7LTNsY+C61QqtChNedO6CJNba3dm1iim5Ywh2O4QL76ezcLPhDyJDKkL4sP3rrkp\/BhtWhcK97yTbEkTp8mCar+qssoPqhRn7unsYZF6TnzP8YtCyP2LM9q5CdWYjjFx3vrpg6R4BaYXyFp5\/qlKfpVfyCWOvOq0y1RsglGsSi6o9+saYckX+VehNVcMEroDd3qvULwRpP6yhYsdTq8BRhcGPUAm0pVoR5\/jSeAb464DIQH4y2VaaZbTR57H2fIk83C94LZHviBrGaBwZvQax6DSov9mxOQRM1XAfpuLj\/Xa1rtWrA+F+S94AmIDC0mGkmWdOGkTV8ZTthpUnJ8P2HLKIzXGfhVSqlRrAxJ9nxDAl4IvJE00FPD0aRskFAT4l7nK15WHm9VZZzx+eB4883fMy3eZ6QpQ30AkVSnfDPIDChe0xOVaCFYKsryHiPRGs82fYWnmZL\/MU5JlWoTKswQ5WGZRRVF7TL2VPz7eK5CPu\/9T1ZYsOi86CR3Uj6begcLwKGxYtiDyA\/KNZy1U2cYFB+bXX4l0MADbZAC9DJMViE9OD9tV0kg3TRef3mC+3sqKW6n9jnaKYkzWTDQXWCzy5baS1+nxlFKNtIDh8AJAI9lKIM8Nbo7bfDbDudpc5y02GOlXLyA5McUOT4sgwWN2alWvjJ1KBoidTDfSlFXvZlnce66qkEUTVZhvNGLnL7kXWDSjDO7LUIV5f1xIWB+CxgstdUkhVxgc4lF4VJAiGRQoLRxFii9fh+N6jA71cOdUpFkLfri9vJnprk9VR8iLK0L7xHJc9mH9slw37TKJ9RTxWOKN8i5WiDgw7WLGAF0fUhkLClsnMd9Lifcm0K1lQ1CFbsqloi2DeCM5oy5cn4P0h9xgUYaxvNNj+z41zgGBXbZNW\/dY1gTNBpzaRMDKRFzxynBfyoIO5ZcOk+FxfDs017ogHrdpp6rhFqnAeC3MODoQWKLJFNg6dBAfLeFoxzdPh6m4OiWQfWcxzJTqhDkVWJVzhFwnr1xQAuCud+VCSDgdbo786+\/EXt8y8rAun6l1qIKd4Qve2EsNfGwyMUIX7PiEuf63+x2nnTH56wTPHpOp3dqjLluiYv\/e9XZuhVywsLaRjXyHvKj3Iixh8CRjV4T46rIWF1117Qvrl8WpcmASCuJ6hSTCxFMoPTeo6dRVXv9fxGNEmBJYcZAfaFCXmg1zxEJsTxuq7J1hDRKkuwuIZtXZZB\/FcH59Xi89a2xVNm4QafBNu92KuWVUt4Xv9GAELDS0B1cG7ZcqxJ4dpKFmHsididn0RSnmeLRWBaAKOCCyeBZFrZG7DVB+v13jOTe\/iY6Wz+LUDZqhg24YnJLpi76kqJORQhXos0M8PLxWTZjkxXj\/5vr0+Xj\/+2QVnLJOooChlyekr1d7pDJeuccoAlTNL3OMKqUl\/ivMwYj\/nD+Oz3ZZUXpBRetZR\/CZxPv3v2+5QNS6Df+g4lj+0cuBCx0gTOK0stJJd4yoc9Pf1UKubOUjnWiDXEtp5zh90ZZrRY9j6tupio1caHxLChDsIFFBtZamUb2oGCvNn57KM+sJDdProPy7yAyVxZ+hIfYA6fvU1i\/t9l9hFzVFX8h2xvn2YyCTB79rIP6V7+AB8POBl91AmobgP1MXuyUBTViSO5uY7PUmliU01Yz1\/ULy5UwyUbfrZzAtWQeFojWZ8NrrV2nfo+zGF+E5x91x9ggVR6OXwtYA0SZ82SUkdWeLdgFrc9vGqUF2KyqwmkVxSFQXyXM+IvbU1Uad6405gF0LiD3x1L+0WM+nQHQJGmyZFz6DJQ4+uTfrBL6zheGJqNH4plm\/JYXGmCv2UzRmfpd\/AIkgSsuugoxqV5rJBwDNNl2qz+bW7zihplPbTAZAXdik1R9OcqXitUgpB8YLERr6uMs8RwacyKcNtfCbu0jw9DFdP7UtkzgPXldEEG8wc8BMtpih9pBng2f4xbXd\/zF747cmPCyCxYzJdGdxSn0F5nqFKGgx\/bKo5aNXRiNhVuxsVQ95xkkA8x\/jaIgV2m4g1HMfbrPjUZm5GN7r3TlV1PwGjKYgzCtmGwwEiVu6GVOmRrBe5AfjpDTpPGiExo3Eu\/3yUf3MzHsNn70wP2ZWWjQybQ2rbO2hHCnU+JTSVI6ECu85kgB3NB8eA7GCgyxohVR+h6Q0WKVOi+oEluIscxx948AjbWwZmj27CbGCF9VvMscuwz1bZz7nnW5VrRtNkdzcaJt8AMjk6k23yOgpbeZgmZrzVg5K+gwZDwh2jzeae19Cf8sD2HzkyAaHT\/43ha3jZRn\/NwmWmxJvcJdF5JXa8BXpw6oGbo\/62Pb6sYT8AQT\/ukqZiqidCQwh9cDbqwc5qY1Z3BIyxYWOW\/XYsz\/CSVa2mJQjB6atU4GmyKQiG2undhpwg9I7aajKA4EOl1uc6C56pIcaBfo+fOFmosm+kBI2fCpIioo7SWEA3f0QDzmUcoEE5fA\/PrgnfSfrnkFBIjcuuKgeeweopAvB1lgW6g+ZDjA7iNeB1AF7nyY1QlnuCbKivCIY3D2GILQmufdp0mqEBVAGoEz\/izgwCElFeTZ3bq9N5XZr3+F+f8gnU4ksSzoElDymOMGojfwBHPOV6a9\/npYgTHsgXrG2DHFXVi2uh5N\/yh\/xYEoP97d6hIQ3IhC\/tKtdyTqrXSwQ6bHzRwd\/22cSIZrCFwWfCLMt\/kOsKFv0W6A21OIr7fFMaDFGN7rySX\/e0MTo4ljYgrjpGCsJekDwOSlKco4RvZcq\/kbit5iFNWHDA0AwIPS4\/CZM5j2r2XGM2wwpfYE7qb3Vk\/2c15H4JE9fOxhiM32HY20q0AaixM9cGz8\/IEBlTdmGdp7FVUIR62t7Qh+4Zyxbrecrep5UwUQC2NCXdfSHriOYXYEdrFZlGOAa9uJjcsNBtWyNPSCSMPjn9f0ROCQ1IX1iaUd47d3RNeKUtQqUpIrYKinimP0t9Eal86ggQcGTwL6GJwSLjZgZFhEWjnS86wmQu2TsNH2H2uaNumvs3r+4ocPkA96rAQwO\/jIwrmtwfbnrSMMrWJtlMv1ah+\/naepT9qkNj6VJk5i32YCugHWf35kQ5YpZLkRWJwtxoTwioRUm60Zhh4xQGoZtMzPYFzjJRgmq5kzSkhd+cb\/njI9+TUxjTOpLN1CPHGI8AZroIAoPy4ahj7YUbFAQTb\/kgc85fnnSbXaMN1cmwGVllumvPBRVmCj4wPaf9iZS\/KgM0xPxjykhxJ1VwyVLt43Zn\/FyvlYBbbdLoJr1U7nBot3rUedEfGcIkevUUDYLV3A9gZZPE1zwYNpvN58VmTUN09Y+vAFrZnTIUTQQtRIQFjfiHMXo8\/qiYz5A0aaf4aaPIzSKLWD1u+vatHBn3cw4wmKkCaiL4RCSPSS1cnjfZDvLgRPnx9EqqwYP2jbhqOblCXU6oXWNVL\/WDGj89KW1BjS04JWuqEkMv5BIiWaXaGCY+apC1TqFV0M\/wZ+C\/XWZEjHgRDTIl7W9oXInRezoV20LXQiqe7fuIVSnnLLoIt3CPUQ2q5xtmTzgfPU05IgXGf0REJejFG4zuQLdaCsIAn1fR2CIUsbcgOym2R2kUI7ECHeNOqR9x8ZMlChiuCglRIkrShpjW3EDPA6YMg+9moZsvBeQFU\/Vv8AsFT8dLE3dt9gq5bAhdCvg0JfdmnaWYe\/ODgPzqPRMvea3V85yDq\/TeCUPXr6Sj4mtN88O5st817lKVtdqjp1M6Z1Eq+1rDXpDU9UqhwHxsQJCenXDhjA+BLEffYh89E92R3BbiENjOgmGgqHYNZGe3iw7\/JrEJhJ\/tw1GBOwS50xMkuZnioXAHwcRt3hr0LABoyLDQ4IA05qavNcVBStWlk9hdySKjRUnoQQ350vIS1ydXZffzGc8VgedyVERyQlghfOw0c70O18Tz64YcqFrfTxv2Xh3CcVXCzxxjIkNlfWo3CCRAuDMQrGMyIesaZeyeq0NhRhgaJmdMHxzgT0Ohnmc8Hy+noQ1s6BIL1ifViLxbaS9prrmhd8WXAR8cJsvYxk0Siqr8UxM6CbaM8zbb\/G8MyInvimfud4C3xeqwhBDmLrwMJEspDmFL8jCrnYImGrId+aXYJsT1Xmwdhf9u7+GZ3weSUB1lnSytotIe9XDUj6+qS3SrwRyruxyvqjlg8TDfFizXMIZCPS1u0xoD3xUeqRW9Wp+XIhOrfI0KOZKECFFGzuB0dVSQiUuKFxg2M6ZWLxVR8uFlqyH8pNG3+WuHfY8QTlm0oejZmKVwIErB0PQ7HHc\/LwRO4pkIrK9ve5ANaoJ27ju5UzRsMktJAwTmZ5BCu03XFMaXnE8JDDEky\/P0CGkY\/3dEyY3EGFZuokHsFL09xRHPFSTdNzqP9QmExXOC2Aqzc0XAflV\/7TF3M+zhWrNkSHN6M2AAuFpSTFmObHcFtEJS2rWpTpdp\/n10D+SufZ\/QsaQz\/toCeE1K+JPgIj26XNrQzkJxsCb5yBoehDahdK7LXW5fz5B2Csp9gHARKGZ0jWxQJ+Xwz9EPGeaxYrKh0WsBl8jLyFXhrLPqVXG\/wcPZN5pg==","iv":"8205e6fac3f9350b5f04438a82baf88c","s":"49e409b7fd5421ad"}
Andrew Fischer is cofounder/CEO of Choozle