Why mobile-originated data matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a9faeb34271769417b77360376d3c942","s":"27161c6c8fdbeb65"}
Tom Desaulniers is cofounder and president of Go2Mobi