LVMH is a master of storytelling and brand experience creation. Company chairman/CEO Bernard Arnault famously described luxury as the ability to create desire. Image credit: Shutterstock
Why no other luxury company compares to LVMH
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
LVMH is a master of storytelling and brand experience creation. Company chairman/CEO Bernard Arnault famously described luxury as the ability to create desire. Image credit: Shutterstock
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","iv":"5028ffd7c13ba39cc3008b0ddc8fcf39","s":"59a46215f157d8a2"}