LVMH is a master of storytelling and brand experience creation. Company chairman/CEO Bernard Arnault famously described luxury as the ability to create desire. Image credit: Shutterstock
Why no other luxury company compares to LVMH
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
LVMH is a master of storytelling and brand experience creation. Company chairman/CEO Bernard Arnault famously described luxury as the ability to create desire. Image credit: Shutterstock
{"ct":"4D8mW\/II1phZxOZpUq7WOriR8hj+tbFQru2fqYkteA+Q5nCoumK4eEaKhysaxFZeAqE8uqFRG5YdVm5xUQ2N438GOjbIVz\/qODMF7tGnTyA4p2c6GO3Wa9rcDj\/yyLVnOg7ynTWJebYjMIQQwY7yyVihwp52oJnWI84wudo+sK0CBqdwQzh5KrStCmsvGxqaGxJeidb2ZLfaUUIZ9TrLwlyiKXaja4zTkoBMQZX3C1+nNY8xto2SLBYumiSPhGPzoMlLgAFiThokXsZN8\/xGGdMa9hm++v0Joc2hdIK9z\/JBEFULxA4PipdXsucANEznapciy0F2TTCT209DFsJzJPAgm\/w9rTQr5sd+m5UAfnx2ICOXVr3kz1P430oK31PeCQ0khlZ9KfB0xBxXly7H0O25OegBNDdJlqYIwJ\/Z6LeJvjZRcO2V8nCNHvJ66OIuC+DpsT75vWQgoExkWVS6orV3SoKIczl\/PbZrfMgbZ5viqJ3KAeEiNe+xkAThFvyEm4RbcthlQ6L1GtUNEIvusfXCohHYSNyuWwsLnuNGnriXWNAsuXt4mxuj2roRLT+YKaMA20bOx9Xhzg8pJVVEUqmNFGtSPQVVd1NOLyuvsLpa0goad\/wvUvCBEJpRgk07pOb8N\/4nToQQ\/+bVfaUFvAnHSjBwJZiRGOUygogZsfLJKjv8F0uii8XZhzWxLschFE7wglT8iA29nYqvZTHoD7evx6MTieQcvuncYlTW\/asQkiYKC2DoGKIL\/Bi9NhAj+Q6Qsf34foA2zFoclrp3QJdWgQyofTnrdjdsi6Sr+H5iwcxu54bocsUdfh21c4QcMuyiAGqIyt8LUJjZXf3tmNj+eZi5Tkm\/9B0m2CbtfmNkVubB3Yc1TfKkydClcZTgzyAdrxCdSJU1MeBy6d7pX6H5MBZlu7pQjPZEL3yhVKkYFTufr0qG2YdO78Z3S7UTka05AS3bD28T0vJcp9Z0zOcJKGUxq4dL7\/NoBWoINRJaJQgqu9FNz29YJLwYHKCfa7nT4TO2gYPfll6B+hkp\/VqoueCUZ65SWuX6gYJKmTJn7OJWNeqImOa2srstRQqyIcJOwDbvT+peK2M7K9mW3eodBY7XUkzY51326cgMdbJzjdwFGBlGRv3uvuG1VLirrOngKJqVQ\/2mWGT0JD7E8dDfIgW8v8SDdELnty2vt4KCG4eoYsFR7zrKknSAFBpbD0OvM1uBQ8+wEp2VQ\/\/6vmO286hpj3TczEXfh0ME44zxvODbfx3brarH6hgU8Vm3pCa4Por+lutmRlNAWajq8FA92Ti\/rX+18tkAHOIKbVVBEU1wcPK3OPGQN3OWes\/r0\/rNb04EtCSPF4wxarYUBX3+v3OMyChPtbH3sVhjVvemq5u0esSMVONVRzzg8gWy3GE8DHB\/SflUJN4qWDTp273wePqvMbEhXxuLp1r+GpA0WtaosgfPE5Pw2wuXOdK7R\/3JAF9A8XM\/7xv8481J+qDpGWOYXzPUjPThjJYYib0ENLNt0lHz8\/bQcQPffpkKKl8C1VHzc1awHTJQNOvI3sXNVtWtP4OhNcXCRC1z4V5QBO9GYX9WVUmT1RVmNBI9TwaexdhTC4XmsqSrvd82vapWIlRaBfY57+h+7yHYnizUlPU+tKStUFQuO9yOeztkYOYcKmv9W+qwKxj7JGzIR89Vq1o0UrlRBE73c+WP9f13Q2wgnK8xOrIsafParau394Xi2RBaFXFYM\/IR78SR9Aixf5mXT3rD5b8iFVkMffZHKsU4yCKb3WL9PZ8ssTpPmJ6AGRrt+WwcFtP6EKKchWxPye49\/hCu7M4Tg60e3zzr00qpVbprqR\/I+1nMZvtFQcfPtIWfxLtfAWr7ban5IrxUR96iTU\/xzxmtB\/DVGP1RKHTacgRbfMl5JP11dAWS6CpbI7jxkw8EaiQ49Yy2wrRAShjMIc92afzTZf1QFNO\/8NNCk7V87uYRZR65JB5A4e4AziKJ+WsVOKAKHk8EgdT6F7UYtSp5qGhMpwmqlk2IDAyE7FuqdD8BlOuaU2hPyd37cTjypLHioYsiSn60wXVxrgc2PDwe0Cgx\/3wTA1lemyNgzMHHQMMceLXUzYpp4kE1yHf41FCdkuSft1W9orhgB1cdSvksi9irZJkCZotVysxrc1f6Qutin5aUKJAfhIdynaARETgofMZxWXgYKbOB\/40YSaXEdJp5KGSxHNvca4OfOGshvAuch2mH5WbJD\/KJzoaPDpbchRFv5CeBS\/dE48ZpUYEqLDmxkhXwf2vMartb1dZw2DHeGCd00XIXx9c4ntfsNnd12PqdjXUi5+HAja0W\/hWED2DlElID4H1X7\/\/PsBzppCneMxVvFGEy\/YToD7WtSGC3ORajfuItyuHghOu3FM+jVRTbQeb6FOmSA4rA+i0NtNas9f+mC8XxtJ6E20KnAO2hWcPgBpMgQa0kXce1fPJsWuuPtXOcDZuxkS5YLiyJK2dxUPYLBa8ETuxKW2qJlF3N4t5kDV1iElfy0ggWci7B5TrRnFUh4HNQ\/L9HWtdHikwHgeH1rQb2P08mWpRNshk8cosC+mbKYmOPhU0BUpKbnAT0nwjzso6Tfhde0J\/RDyxDqkpJfAPnWOUqNa6DU46wpaqay8waKLVR42Z\/eKSCpMtpnhMFapveSK8P41XueziD0KUB01hQj1IPb0xseDwArZczsN6BZwnwpUV3jbS9loU02mrCGUdJ16Ni51oRAnBgKz2jfrj83uRwVRdtcBep66LBZnUkqY4iug2yXwYtV4E4qxgU4kdyAq57FYuQqmtA3iTdjaCuCtz\/HjehANu+1Lj2KbXmnen\/WgI5noyumwopfOtCSz2xYhA4DuQczrzinJAAWDnaYfoWHwjQTliI129Sp\/3An\/B2nXuL2ol+ruSff+7JtU+8Nq9+\/ecPeEF3SnhtuclZYHa5ngrjAr4x9B6+za1VFnPVjSNv51eiPk66AQefzWmytmU7EDLLZaYJ3zEo0ycUff3Lsk+4PW\/IeM3TscsXJaKry8oCU7qDhaoRl4vAzp\/LC+jMy5+TFgstpOdunAYn02TppcTp\/jxDng+D07C9uwvXQErGRo2aqn\/fIeTpzfeV6Tm9c24ypgfDFmzyz3CR4dzWqhAo6ZpmDul7bTnV3FvBz60Ypiw2SXDHwbfMfGE11T1vNUeWmp\/irYpx+BDcZygMeMib9aiM6TMCvbJpqq2wh5g5LRUC\/E7HXb0Df0uDdSEhPYY7YA2++52+IDf5ujZEi4zXGm\/6SlMfwhN\/s2nB3KTJnmUlpN43y19sujRlTEJnUWJW4lQ9pSK0hcJE6FQSgczXInNv6QCxrjOMfnGnnTnljbt+sVf65clyHrAbVlzQXUwHhx2o0u3nACXmudPuTItbFJciQqhllUSwmP4cRt8QwgDDlA5U8Fm4kSe4owGSc5kS5GKfF31B5LqToubNhO4dKMNc2B08v5b50RfJRV9gx306hPIJ1IGpDwSJvZGLr8omjqWrzhzswdGOcskh7dSSKeHe78wWwb0VRtt1aPlvsyohPT\/knr2rZrqgdqb+lZmpSGvfVFtBuDzjvvfXvXsDDk6LHpwM1xPropDt3iLkLuTuHUmBBL1pHW+dee999MdJFgCyiDicjt6mAsBMgMQ5hL8Hx6y6phMcpA4Sned8aEatW5ZxLuLUnA3QIJuDRDLk8trGasjaoefDxCoZ23g3hJxTa9QcqmoDDhhUefHgcvS2FcdLAeh8QUa05af8k56CAUFXZI3ox7L6AfqxPHAHSBhm872MHAxf0OBCVsJ3bIKtO\/Mpia4RGyi0GUKwC3Dw+gIDzJQPemHLuge5YNZERIsteGBC7fS\/a4RrCQKjIQgGQqqCDOvvqK8jRtBxxfnjoQ0dpmnNliq7+KtnV2sDYyrWwUJXpoNhi7ZeZkG11d4LTmOmyADnsbgITrGAFB+kW0NB9mxgT3MaNQp3d0u2YN7DeACDGnxghPytF1ggtR8iFCuMSCLQdvqAh0gYW213ggDVoXYwn8rlo+iPVDIZSw7CRgZ\/8vzqOWKdA8toQ0TLt8vOFkyPEhHaM9\/BBGDN3K6S6KAyAN2sxKhcuOrPAu8Dxhdsx01jMb9VtUWY9YqDKYaFZ2rJkFsOIf\/yoyxdKetWKns8C8AYJmxwQ6GCANCGfw4gnZ9Nvkdsjs9\/+1sn2n6C8EzoxUx76UbSlV8wFfNqZgX34Q8lc8TquS6hVPrjVkanz1TcZgIFZmrql97E46RpqQPuXz2JodnLvpESaUTfcXquQLiOkTE0a\/3mz8gA92iVMcAI53aTQDGUvu5vhoBTPtSmZP0oXCs1rENQEJKdT\/Jje9EW4rqpN6TqFqcdqQXyTqshFZYRguXNG+Mhk49hissAHT0hQ+Mv0FEXz9HZagLXVboIppmwAWkQxaUxCU93DVWvBHJZQrSVxhRMe6npr1\/NveMJFbZICmpOBNt2bvju8a4psM9\/XNZ25TC9sus85ePca64g8ZwB82omQLXEaVPmIiQ3MtKJZibEgbNMbA9NyjBNv5oQAk3DBLA4s2lKpd4OPTfSHtrvbxsDzoB6SwT93N8QIbod92HpT7eZFzfNuih6d6oYAC2zJM3ORYgXd9zwFPTi81ZS071PMSn6hr3zuMrcFdTbbgc4xxeHl6qM2zRgjPXl4M\/xY\/3b1CJYG+3SkgPDmqmubzKesJYhp58EvYTLN6My8PUUU\/gYhg3zdpKU7nvIxgH+BPB7CCp6KIHNZfbcBWY8SMq5xVJ650EnY\/SbhkQGr7PO4L5a\/ImwEBvoJ2HrEYx1Lk3XoDLyIRU5rcZCVq6XekmUais3O2aukrf7s+JujwaEg0\/d6tBThzZTeOB3Sh+z6jBoHDK+3OV9JwkF8mmDupxV65jjctfn+eNftSVeXV2JuHb4Yqlz9V4x\/M0FMAECgxVwaXGtLMWMaCUhy0uBZQh\/u2zJfwxWEWSqJ2Jjy+sRw3cZhvPvxwN2Qn2NO2ppJ8Qg3B\/TF65iY0Isiyat5+HtKkgkgVHMyKbS4fDOMqRSLK8gLxRM8O5Te4qW+Xy55wmgRUI5PaeAkIE8CTMXbNTNm2dX1pTUAk3+hJuzhv5y6EsnD5WyZ0MWNRau9WzRRProsdMcHyIohcyL+CQMWiTniukA7Ajhh1f2PkOzpv5J71o01XoRxHlMk2ql2QeB5vxw2gDLIdbtv9qN7UE0v6a\/q1jFSGgGUGymOQXux2pdfdtbUz7ys0gtHugLaPWZ7ckXZ\/kLZaMHia2s905tfO0OxLlrC3z0QBxXYZr+ZjqX13eKr\/RrYjh4LgqiEo7HAEAbt+aThuAJz3pxZI13ldzi1erSOLPTPh0lbA52EvY54SALsYq1ZfciNQKc+2V+47\/gWnYQ6d9BVdiXPs1O\/aLljX7nWF6eORboUaKCdHQi6lUYkJkoBlDa4kOBJ4+Kg4J0PIlnIsxkx9Bu7725sIxomaPIE0YATaFGTZNDIA6Rce8zzD\/Bt8yhqV8guR7dvMU61s\/cTrbytmM0rp3kGLOeMUntdMOaiST6BnizrQbk8OH5tuGcpe1ROTBfeA4B7U+E3xjYiIyVylOJPnjvCdgaoWWPnA8JbyHV3qPJzvBTdW1BxBuOEu\/\/vluHebD93gH\/r6Sb2CJhXhI780ZiwIqujdMut6GUBzVwxPuwvWmU\/LZFTMD0TPDVUdsGpyyzejLD0RuTpZtqhKLlmPT6BDZtoE4h2RlXD6IWi8IOvJA2fDqgImKHhF4yUds0J0XbrIcgFVjzdGWC8f3xP0lOUsVSX9MkK9+tplhAqTX\/CMvquXBSoy4DhqunSDRty27XNUP3ux11ahu1TZLIAjTCZj6duCOVArzCkeuhnQDbTAEEX\/RUhvhO47l+mvIvsVWBid33CR65yDGoHMelk9syyI6jnziHop885gtOfWrUBuX3exGmbDEXrIU9lz6F4nfhtx3xUUQLFayMsvxRDvfZeA80s50wd8rvrtQpuQFhOak9hPAnWMpmISkYYjsiiAlZPap\/McpXMtC+7xyXJxmP\/YpHfcIdBgwj7+7adv1THGPDkEc4a3bD2oyad6uUBduAfEmXMQETg8Q5x\/E9EYUh1ecRq6O9V0dpOgTxfqXUCf2zdVrQs9cL8h3AQiYnquYcBSpQFmympNcJ26IML2rj\/\/q+YsRPuk3gpvczNqwVUtjQLX9XREVFseWv67OXLovJvjSx1oosmhG7iFJRRwmDoFKv3fBlClivYsCLOs9HdxQg3zCmO1ZkUkDdOTH6Of4q6YkkI0tBvhKsbnPNoRug2Ky7aO7kufLZt6JTEkHQBTFY7CPXC0GmG0147E9jtFOD5KYDRtn30DPDBtgoesXCdES3qA44Ri0GXXiAIr0DNn3v8t7uuYwCxYm0v8+y+VkeyhQBHx2Wg2RzrZ5\/tS7g0tm5v14VIGZGdzoUjE6+t3B+tsgaoJl73PN7XYdYn8Z2zUZeA4tWhqHWRzuYn8W3mGqM402paLi9RezrE\/eLdvyma2il5gd6\/98wTvR\/Jw0iaDQH73q5odIsc8EnqP49d\/lGOsu+kDAezraWziqLkyD6bKy5OAFcSNSXM2CowPZk5ddnCRuMrUd+tTAjKww5tZbQKLcZzl2aog8pwgk62OiBD4bmauafV2z0XVzcfToGQYCqS\/8IRC6aUbp6myRHB0VYOSDjJ0C0HolOwxFI1Xl3N3BgBwTaKxEKnrIc0iXv8WC4nH5zAI218pWlAKsqu5oWHtmPyYbhK9g0+NtZgwYzuvaIt8cQUE4TDgx+Dmnm3sWDwKmdgOR+\/05f9jf7s7Y5aKrHu8Nezx1i5HOKGlFVnhXy7iGkWxjPTTLsmwuXejPpeYDTZyXcLZmnZXHyxLQXHhJTMSEhqeW7wlDkyNwb3ZqhLvsSxvcG2hXwpr2YjRkQQqQHTBDMsX9sRkkCOUrPNNxfQZwa9u\/XYK6GBLsU+GlnaEoJiRp0tOtb6lHEeWbx4pn4tRgPgJCB1cf61kywEYExtKFoK16KxVHXG+6vXxqbF3InXwfDmT60ADrs6i592yL\/NEu1Hg27XwjBnrLjbVRsRFWvqFB0DPcLiBOJ3r12ddxjtI0REhGdCNskWTuKwN3x1\/BttFDtSzxrNukcSqdJvKyjs2491IGrfaO66zA\/agL\/5rbWQ3gGvo3xzUsRBLfS38RQaAICL01hi\/OIB0xAV3Vn7qYnusHZS+4G7v\/+T0QuHKTT00w1y\/tWn3cKiNWL6TtSrJKozglUIMkFibmvRIHkfVrhkJTsH+0+HQ5qMF\/KgdLy94ZYNZacpnmWtIyhqoeKb0VsBuN4Fwb0RlDKtpU7FHGQnJv2Dp6cK+f4ZzYP9ufn2\/Fwq+pRcbrIzqxw6SCuy4UxzFqO58ZjQOWOBcXUte4CMEVX5SrtpAIUR5qcHHjp\/cDg9h2YCAXJGSJIQPs8BXNsCGNMTMMin9cIr3EhODoBRRkKCVpyNXpKcO+N3w10\/jBpqmTUbrl6Jhi79VSSIi6RBvWCC\/Nuc2dSBd0KRsAD8KnEcuEmvmvNPfiZ3j\/mvjiWJR+l0kS7SAmJUW2sl8KDP77c8gYr0nHNtZjwByAYs7EMqhkT00DxCCfrH6E5IrUKH8Xum9pODx1rOzWZsPXumx6fGbjA6FixQ6ApjJQ4AHxUBxLhLVNqLKy8CUML+vRK9CR6RGDfEXjqaOfYfM4h4UCc18D3jwX\/qMGfWGA3OpaykKdwdP79DmKPZJxayxJZo5U8wY5q+TcEhkP6tDWHyJ7URurelZxYFMkmPw1Dp1Oeb\/DIgRErYUoswvtKYjDr1SgKA1KYWu9AqsPURuS\/56Op1attfDqxoI7e17zfEcTxqZOzlFTwSIsZ0X\/xOk52ZaVdT+m3u1e6UXtZJZr2\/ZW3R61dzr1uXes4g+AZBn+MFYADbjWsfY3GMXLJcBsJZ1OUL1zugr8HS9rACQFt6iDiZhZy3Kz\/pQ7kXFuJdU9y18\/TWlsyALDheExwgsW3TJQjELnTsDQ6THxwM\/hxuAKY7JH4pXE9apPZMUmJfo2HgH9ZnuVZZv3neF3QXGCKyfaiMx4TG12BoLaouv28f5RUjQFanqB0QNhxIfX59Pf4wCT8wxACz55KhCBvQ85NIkW\/WeNPEgS\/8DBm+oB+BxxcyWrjtyvnl1KgZYcRUbw2OM+5pSw2gC7gORCS7S4g3dQzGhvTpBFflQbT1Gn6\/3ODLyuqgzid0SZ8NOI8UaUO\/jgM7Kfys06OcNSNDAIyjMTz8eBKwmAk4bLseLo6dxRrnJNW07jTPmS28uZg\/iOvvb\/EsgcyklEx5KxOrJu3o\/HQIeuSPl6JDXzgBM5qPy5YTb3ZHebNWHc41h2xi2oeTRxtGoXY4HWl5qkNjSQhdBcE0Lnr5un85dF5CV4RYwQy7pPnN1HeQ7jSAjr6JZNnZhKnafBAjfIsDxT7SzWVn1n8CKSPdcgz3HxWiNvEMj9vfpwaqGgoNV67toM4rkqMrENqX8qGM2xF7i7BNTl4Rgf748lqGCekNnK+bnE3LGVFR3blmdIT82ZtSsaNExJ9YmYSVZ1iFuF6o61jAdy9emJE9P+BJOnksU7llgA0Kmipu3bwBCxvb3s5wQoB\/f7Rw\/JF9Sly09BN4urBHWsYCeZaozUGc31vjh8D1N8UU7HkJKvInorEEYeBjhO7LZS23hp7ssDRslVUcLFOMAcsTR1ShjhPT1FgHdWLHsywQIOjb96QpMOgfDSKDU09Y8qks5wEHUAJ1oJq1UcisECBEZ2cjF0XPQGmHqyEWRkQSxXyceSsHdEFvRFdFZLzx3ucF511VARaOwinKXoY4myGrf0VYETnEwcjfQR27AVfR4JsZXJ771QFUu\/0hIvIxPO4ba1ot\/p60uwK4TLwChRn7URWHM06Mx\/wr5s0LZuRsG6V7fIzDL6XbbeCALpuCJ762MUGJIm+TQCDjppoZqEcgLfFb3RKJAhnC7wf\/ag41V1Gosk+2Dh+rsA2eVDhrziYulLRqrbbV5Aq+OdH6dEXN7MvOuehq43ejMOj3peLUOlve4hNqApkZb5cjUDiu3FJPI\/11WI1s2JnT\/OfwfF34kMxkFrqm2qtdS6NsIHbqxg+8IvRQQ7vv6kq9higSw0rKAkOfEpuxZT11jwfP755AVmdfve9Z2eXYactSADmATVvsFdgGyoOsnPt6sTk\/5Zezi7+v0jaOPzfhFMvnXmmMICP1225bTxp6fgDpT8CFbVqw4u3W9rKec22JLdtnRdyO5sTvf120edVyTZGwAFrVvtYnHQsgS\/mpFH6R0KkwBU0POiZk3uIBDLI4rc6kmZe8YQCsZNLVX80iocVkf5Id04VNNgeVD9uX1VNu3bQ1MvUZ6WgJdicDcmJ1qPBGSzA9lgCLdg9Oh8f0qUkSITLxEeeDHPQmpYNFMlhXPeYTXjo\/MHkLi1gjiChfuAihZniBmyxnKZR8fUuYwu1lKUoKBaJ8Dad1ULV2dFjt3lvwHdjHbLpQ\/RVt1CSVkLjeLx16UaZbGI0AeXpjnziTLV6KKSyk4cvfnLBYSZYN1xkZJ5kv6ZX66YLtxS9LNuDew3ZqoLM+STzwKEQ3bHgfhITHITJ5vifzz41rWsDsqF68SGazZ5XjKx4+OEcNQ\/mM695FBwUscmmT4erSc\/aVTJd7h5xkkae\/pTXhzBvshMZFd7HXl6pf0IE\/hoS5dr+HYYwIl4Yi11k3OSzO8rDnH7HjBWpppCJobj++aX8V+7ILt+xwLKAPC0GQXJJj+MLLWtLJw18dYxCsttOZ8s1XtdA07+UgYDqIppGeQOcOS6EnVHEgFtEyVkN7VBrvLYQGQlT4hCSmVy\/M7dPnwKORwFNQCkoCxoP0znFfFonrknsvY\/cRGY+cWrxiKDcvvDeSFZ9P3366ndw68L2ByWyyPIDz3GgYiOsD88ndrerOk9yHv3gdZb7u4+Fj69U+IANcIYMpHNHWDPP6Rk+TrgF0pdxfCYQCebtVHKyT7c\/OLjb6fY2yKXX32czWbTR2m2ev9rqYjElSlAa26Pv4Npk+WZXPCTQDuhXkabe\/hN\/uOOu2vBir1Nxu055kCcGzJax8Q8FSG7yAde34EeeLhTHhtkQUixyhzL6DGsXTHL1S+0QtRXfvLtNYK0X98o\/SWbWqcMDrgtI9IE3jMNb0Wsxa9xCpA7bHRz8WLSb5QiSn3yOFR8EGmS3ikAfiqxJAqxRhl7QkbOiSZWwjw+7qsDBhXMN7xkVpu7jZmdNTPiz5uBMwBQpUGLrBUQQADQBVCuJrNW78y+hK7rxjFzV2RDU9Tu72FfMEMBQ5ZUgkWpcSnuTDCGOettbZiPIJ9fALI9d2kd40rw+mGJfO63LIH1XLjYFXz2qxiaEerTGnz5MqW26SNEOdLxmLe5e8Gc139VM6Sp2Pdut6cVcgsUmVXQ861mAnjYGObx2tlMkSvzHbAddIJsSKhmdi8NbbRqgl3bYewORCjocAZwqK5CdKYgK4Dzpfl9bceMW6z\/lLPeawFTQOMpM8ShMB2jhgQ6WdnpeJyJTV4oIO+z8guFd2qdIZ5eX+dgDU1\/jWOVdmifdjQyEch9wDCoxyLjhbBtj1RTm17Ky5A4+emjQhf5Ced5Lm8OUzuv2yo9knpiQ8xpC2RXeJO8nvhvK1vbNdwO7BMND3vBxgRyA\/jTbyfYBHmodofaMUNNCHyJZQtjht4U9NpZaL1Ux\/u3\/OxmKSyf4BC111Vdzq5ZRj6FgglUunApxLeNX6h4MU+5K1UbUuJodufwjA+HTNebMx4+BZZb33suLeD\/nKlBPsw24ysldSSf3X3HClelmHprlMYWvvCZbRpxy5JX20b9+bLXgVQShgVcqrR3YmqCER7+pktY9RetRlh+bMAQdCh4yXd+t5kyVS5d8Te0uLqLhhjwShL8+GKgVBHfkgg1pl8Duuf7gB3u04FbSE1IO0QbMOVz1sowbW0VA2\/kP4\/SQ3XDX+5WlotG1+qDjJCvZ8ySnCn\/lBZd524dGUcJlk9JUVarKWsxgaQSNSBHPI2oUZeKx5whz4hOX\/k7YZj9Rd3Q\/3M6XgXWls0f810evcFbnt74quYkrx5B9q7NJgwVXowFk4HMIGXi43XJYHGcRr4vZ4ch4588EkyZKMV7zU7ixsPRTL6h8cx1cEeR87xyIAv4fd5S4h9ZjB7q7eRs9Sj8WnLAX8FfqcAwbT+esyLVm5zaqqPHtEvfXsr+Y8RJb82SM+lYZGFFZUQtZN\/ctphOBVKWk5jN\/\/qcTsAMqF3ns3JxH2V2AyNB3ulEL44U4leqtYLrITrgJU2rN0KOnXS5BAXBKLkr0ge5VgQFFJeygoZitOuxYfRkTNTWlgJrlNW8bbkr3feuEr1ZybjYov9FvnAEIo9joUKrkIEcVMpXMPf6ZkvBG3rk6J0KYfmijbGDSEK4nVQ3npUqtQkMtEwGbJZPELYPhAQxNFxH1m7yNzg7LFmAF3NKDXiw7CgMuZv1bHlyQ4GrPl3zPLbQZp3oVcu1ehQ7Ogwn3yZmAiZtSUYVQ2WVqZdrje3fLKm9I6aUAO\/jEjRyeLcgyyvhtKZkdX2F6AYJ4Ng4NHNPQ6y4+A+icHN83EblTzzZFzCq9mq+48nk5pTc1C5qhZ3RjVFkuh10O5BnsyZOrHt417UhtQDI2431ESypDk8IAQJZKTKV24d+2ErNjptL1zm51fkD3xt8xrKjP6YMDRfOJ9CSZrZEo6JZdtIVTM45axKE22ZQCSPBoIaPi1mBvFt3hnhSTR6b4gHtKTJ+7M7z37RNEjnkkYvcbE03Mq677BKNFtpqDFHbPvi6D3AI455slHrp3o313\/tQZ8nAJSZEW082VHAosfsNtTPATUqvDuAudJfwB3sQJJ8qpLLfA1Fs2nw2i3+fAEg5xO4jBC121qSoPffAIzYwOIb\/cVUZFxaTlbJtqkoD1tBnE64u9b3+M1cmKAzVjax29shSesOiYSf7mKLvB8myIUBLTjSNuxlrfRCbMJkTwbuEOJngfb7HyW91FXc132eGF\/ztWpw3kqGzesyika2IIRkl87qyetyJZWO\/js6qnUbqJwG5JovpiTnNslssZAaiFYwAqoqBcEL8sOv7\/812vpkFgCZ4QUUHcK0pDrrqB4cVeqhhY8lfaxAN6cP4rkkbGWlixdlDGfI0gYwGIxsVc\/25ii+vIdWbwwZbAd\/Aw4MY5Xi\/fVdxZQ7stkshA6+O1Nsnan+zE+IxPdpMPC7DomBhqRJIvCC0QkYC1W0Fz6KWsmKZ3cbyxCag8hAQwmt1EnvZDJ1ehzfAuGu7sFfE\/eNVxR3ye\/Gp3Kor8y0L4PsACPMjw8+sIsR8QS4naaKSm+U\/Y3\/LyzWuVGqBMdnkoEXbjJgR5cbpSOOTzZQ071e6EiMENpm4F1pGNSaE2jnnL5EEOX9Ua6hmcOHl313KYKMnR91I8IS8k\/bvDR7Z5oBOfhQRZrAAtN\/2nDdk1HdZoEepLidWcJccnvR3KrEOxD8lKTohBRC4EBPXmxNB9qu8qpkMjz\/1x33zKhq6LTpeM8Nvtgh5QvQ7cOf2Z7H7jMknQos\/0xfM5TFRrEcV23rDo0HmtVERl31v4gPfRqZ8fMZNK4QineuPd\/YFO7ufSDyiYDCsjISjNZSbJZJAkNUekIkcRPqsz\/LMDNQlOfioCZDRGA6yST9k6Mjp4X4+W1yVhqtbd8TluALmM9zY55IDaLn4ESNDM+0cgptWQrU04oCcHarzIJJyrC0jt0YTFoz+SVhqf6chnlFGpta8lzVJXfLaFFTBo4SQLrbmHEu+\/DFA7tlbvPM3U1qsAP\/w\/UTSzjyKVqHRjJUudkMcWpM9Yh88hxWJIH7lZrw+iO2FEoVdpwUa0KRxiPQ7YvmbMjYtpcgCfkEOpSzxFxTyJpAjFS+pc6HAP3K9i95c6exXPGEVhX8y43LjFT3u+bxKYaiGf3vkxaK22+896kjRRmDieuEmT+NM6a+LibkSGxhT1y+8SVsKMIlw6Nt7eCiu9dfPMJyPdpxkClL5GLKth0IFdq5y2Bvcx9s19McUrjVrIx2XxuVS+DNTT3o4vHimmqcQatG0JDhDIfTqep4MZg0ZK\/+g2iztPthW4HPbqiA7IpgNoayJYTtHkxUBQ0gIJ8zAO\/IvhACeAp9UglYDLUZRdDen2ZOFg08LHUStRRqRoQRMfybf5to41OG0QxAFMUCycGX+ifHwoKiRfj6gyc2ZP4CdzYZOXGWpPsb4Bz8gdid5kJM\/dCSfFdZOQ0fBkg6tn1xaDCWaIg75lLKyIp\/6Z2U76g9iNKC7+PrzwmuclEReXmPOU1uZL2jCX1JvJynoIcecw7JhvOy33QRp46IYIQcm9oYHvYv1UPAYIabKuEqBZwZy7m2lNjxRoppJRioesMThPWLoZy0gpapMWFjL4I4oUIoxZQh2VrSS4Mb37eAO\/9E4Y1Iq\/\/GHxA\/ZBuJ87zqnO0uf5+CvXGccYg9BFygYTYAPsxGoC\/YI8sHAC2anRdZcCFFbJTaZETSaydAGlof\/CUlNm0VlHg\/iGSIOSvqMdozrq+TdF7visLmiq5xgSeZCQEJaxHbOFYYa8FN8l+07GS2sJYwVIEKcGN5gO5xzyJHcBGOrYsyyGmNSDwV4H7bRqw35lrmlr5T6ITIsyoQsBjsKHq6VcINONk69WEoY6hwBX42F+kR\/3Vve0cdwnvlp9lNLKEhbPps38qbDoVfaRexotqOcBiJSED53NqpR+JOP4pYKZLdidH7VF6Vt6mgMeX1h\/YAaqlb5sJ2bnt7yVRS2hNVqIie9VbiEm85ve+2jCsF1S2VwexlTDJ5XXQ1J49Cxwr9dnOaWV\/hypDYfHiQtAAb60f8qR5JvNIEJZ1Ibb8tnqVoeyEkHeSFAFPFcn1ZN8Jq+nemWK4PMvO98B8naNv93OpZ3iOAN3ZkawpmsiyyAWRLetg9dRAs2K+pOBlZUcW1Cs3TOYdAOTT+aU9WxWxc1mPZHb7mPhbiOBywtLUEkA33PFiJEFFb+pFvAAr8P+rxGwGGMe+N3CsCf4Hp6m4K0rCkpKFCIyY2TztlEVjeRwKb4sgK8qe0Ib6W8Bj13PWxqFJ32eshJnjLfGaRVWG4JFNFwR\/5O\/FraJBnzHYE9ufbpxiCYMPDod41rYe2ti78MdpVGgkpVHP4PTMv5czhGf99xkUsiIL3aHllFktX2BZy6iwNPspUOv+\/19XNR+gZ7ZAAmo\/XzTqfRiukEfzCD+XVkTvS4Lv8WHpCBUGFyJDj\/M2WZHwE3uxQcpxxwxGPJBAzBj96l3err6QH9q2ywI9FrS3S3njMPXbpcraXvjk0bDEyKgo+J6MJcgNfK96vTCRIf2Y2yooUN6LqU17eL2QxSlcn8Y3K945Enb1IiGlnpQCNlGq2bF0sDT1YxQoWDVG1q13w==","iv":"993772febd965a5918fcbe7b854427af","s":"72602884ee7aabcb"}