LVMH is a master of storytelling and brand experience creation. Company chairman/CEO Bernard Arnault famously described luxury as the ability to create desire. Image credit: Shutterstock Why no other luxury company compares to LVMH
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
LVMH is a master of storytelling and brand experience creation. Company chairman/CEO Bernard Arnault famously described luxury as the ability to create desire. Image credit: Shutterstock 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","iv":"7f516c8e5d7e84ba425b807a5e36120b","s":"a1a89ea21d76c372"}