LVMH is a master of storytelling and brand experience creation. Company chairman/CEO Bernard Arnault famously described luxury as the ability to create desire. Image credit: Shutterstock Why no other luxury company compares to LVMH
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
LVMH is a master of storytelling and brand experience creation. Company chairman/CEO Bernard Arnault famously described luxury as the ability to create desire. Image credit: Shutterstock 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","iv":"df2b81821fdb815a6331bd7511df7a24","s":"1d597a5c6ea8700a"}