Why physical context is first on brands’ programmatic wish lists
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"29ad576604993d1044106092fd59d8dd","s":"46b8e4bb27affc82"}
