Why Pinterest is a platform that marketers cannot ignore
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"cc1701d2383db744ab10e023f1ac4b6b","s":"cc4ba3351b573921"}
Neil Cunningham is managing director of Cream UK