Neil Cunningham is managing director of Cream UK
Why Pinterest is a platform that marketers cannot ignore
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"2a16013b6cd3cca61df29ed522c1dbba","s":"a5ed5f8d8e1c7e13"}