Why Pinterest is a platform that marketers cannot ignore
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"b02a7532d82e3db8e2a0d80c62d3fa65","s":"8c1aa41b4d7d53cc"}
Neil Cunningham is managing director of Cream UK