Why Pinterest is a platform that marketers cannot ignore
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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kHhoklQhHxwSq3wy6L\/AdIEy5l89AagPtabgUB0Tv8BUSIYUY19P6ba3gnzJRGEwenjjaoeimZEr\/ZcZy4H\/TqpwJzQG6hdhm9ADAfZsPItsaWde5cZVGEfNMfK0FJXsg5qqfSeFdm8LTyULiVPtxaiZL0hE7EewvNJplIog6i4cqGMLmoa0i\/0EUNL1nJ6Ze0ugdx+ki5iLCTF49wpgUD5TwUjEnEcXZ4dmqFjxsm9YuIgwq9jvvs0iB8yabfMELBCSFSuLppf0697pTadJbXphZcDRMSzM9jtdXxEhhZ2QFzWoMPpcT3mllXcuePfUa+y1ro3c+Zecgz7RZBuSZ5uBBUYflcaqCL47x5Mr4QdGclC3kBjoZLiO2SrXmRs2zSu1XIHO6irP7UxycxzEshYurYkjEH8r0RUpteJAxtEAyrwnNaWQk8nG6DTFmefDgd8knQTCxlKvrBQIzrgVyuN06PMgfrMkYLuJaqfTiXjzKTgpzTx5MeQv0L8GRFjSUyAAkvGyPCNJagI88LY3Fw6YBcH9eVdV9tE3lv1dh\/qEsPEXv2w0ydEC7huayn6hwYsyW5s4UdiK2QlNnluPElBZctc8DOmLeFOARSMhlpHbPi3Uf5pfX5NlKW3aRcP+XCcS2h0lZCwqeTLOC3+mNBoi87A3HOpv0mpXwmgwfuzgIytEPBfUTqkVCMOwmqIx3r2nDWJbhDxQyQ3EKyDrQhK67GnqrzxSG+LUQkYt\/2pvVkZgTGuIVLMdNPri\/MZSxzzadoOtOlYpQJr5YIXGgxX4ymBJWshkorrWiHDRJJhJyLTX\/IhsZM5H5zxIzXf2YimbRf2NxeEZKiybIVeuE+Hx5K8mrnnfe6+736V8yuTNUggwDYosHFH1RKBA+PgPi\/bphEU9pDPVpkiX\/c4mZI1uJbFSSrwbuuI5AhcRLZCth+MTh8u4TBUU+ks3R8sF587o4hD11VyDQtJEVhgWRJWjioUfPKE1q6DACWMkrKpHvNAVH9kQkbHNwK1NGuJSvQmo7qu0PU\/EedI6GEsps5woQtMiJkbz8R9EZQIrtkn\/JDZvyPMqIf+RWj8HCpqAYMRMptQPZ\/KNQLoA1\/Qz7IhA17Cp5rj4qQ1T3R+Tub\/2iNX5nMn7OzgIq1ECtgoHsAwA0G7VpKf33p6zTbU\/ixjVOjVSb5Abjjq8frWh2n02zRNwB3HWgnv7lzIdjM7qRbvKEM19QsldgRS8rrIpYO52N26ll8kjdxo682g8hLcDSNfxhN\/5LbZ+tpdaX0Mtp\/wGDDrhKybK82DYKxpaDNQvuT6NQF6lTpxCWC1wVkVqx+mhPy4iAuBlFVhPfAK+UIm9v8N3wINL7p0cgjVGGk8RxouLUc4dQZW8alADhs3e3zAdLZRUVANpPxcjL1\/OWnOm0stW4Cm\/gQRxbmOUmHyZJi\/XQXohpklBHeCZxiq1xY9RYSDJAwONAjPjBAvZjaGUJQYaTsK4a8\/IwKUZ1IzUc0gWgWZAZRpDOHWArsQUJ0riOB4jynC4Yyrup65qqh06qrnvyzlcvO8AEzDpaor7C1xPNNjUdSJ8s2wqR3RBlKRBYJJaNpC2a3kkbtMSWEDJ\/ePk88ibNiFIxQ+wKu+U9njEcgg989\/HWWJXYMuF81gTwSfjz4gkmIEjEQEBHs5lYZs+rXqW6btgvPSe7zbGuLqWY0TMUyGDpVpXIbBKNfny+r4ISXUr7rCVGGXuHifcL\/arRsNYhyf82DeYqNQzMBJWg1KgpyN7z7O\/h1p48BxuB4pjgPNtpIzyIygMHjKRQnG9oxVZBbwr9Co2SPN1MlRZMG2\/E7rzQLr1NDX7frYN\/Cbmb7mnWwfcmKjJcxf\/edjuk\/75nLebFUmWbgkcRNjs8g+pJC2HTAiGNlkcmcFphR2DIa2DFFS1LfN4b\/1UvgtfKR+c0nlDb2QjyDRB4JD3sopJ8FzHugkYm7\/6MSPIEL0FrjPzgfClSf+RZKYBlqKi3attqL4T2Pd6FiGVjpT3mjZahaF4xoo5KdduD54t9bDWTLQ+fhws08PJetAdDukWhwLJutRaUuFsedBlmdaZuWgpNDGn5i1L3Sjo5sK7qO\/yWElth9\/hdVRjxZ29Q2+ez\/0orPA65IGJeH8VLnVUBJPfj3oH4MGwvWezJ7EwSJ9MtjjE9SdR1oMCxgE9ULz2SuW6Aa1o\/ewsiFSiT1+uPB5Lc1VoK7gHYBwZ+Fcr0Si\/R+xdi0PRQIB\/66HtUIu3cWAV8LbdA\/S2ki\/wEDWCaYNKJfl3eoTEYvp33Ux5lhqoKgy7VLf\/+NjaqzoOPQh8rAg+oS2diO9a7y0jhRaNhtfvP9mWyALq32I+DroLN\/4jYZ\/wZAaao8FiKJHaXX6K5L1BJOQtaX\/A12Q0laoXnO9pIb3Pfna4qtKGOqZ0fma8Udd9PfPBJnWFuZGARvyHaV\/fszCbb6+EitKkwXT+IKhJ5pUTBZFuwXMbAIKSQrwKpDGaYNkl0V2B2IO8UOviRap96m1P5zJC\/3CN8v9qIOf9X8aJ\/n0Fj0Ef4\/iFgCeILFlWdBtNZZFcY4iF8H5xfquVQgUoe6mdI6nIPuOGyOVuJAKPvoibWhH\/XAYemAwNXnj3kKp++j+VBF92H3YZQGRt+H0rvEp0e8RmMaZR7DeeqkucF3h07E\/PU0eGtT\/wXdynalyjO5PX1AosUXNHORqfkuUr5NqXyO6Eq6Cq2qpaPNQm525YTLxuiglXxIcuPBJLOrpdtU2\/OmuPYgDVCNpNcmifaAeTHUcmwjb4p7f5\/wtYcsfkK5ZOxMV7G22GfZAmTybuOGRawQmZ9SYNuYieuDFv+XPe8Yu7q9f01BL\/I8rI5ah1j1tBs8CBuk7loxYy926ftNEfciVshsCs2AskPdRjY6XWZm+xJ1gpIQcKONLDm4PrgHTYNkXXCD6yRMlM8Xt1mDlvMI+RkCdhtOMAsXQKMn4HXRQKkbhUCnvUcBbyW0sZMQpke1RuCqOvLPzeRDM4PEJfjnLf+r91zHIghwER1MuEmf2mY3v1MELyMJrCK3nLOUn0est5KjGrteH0N6fTru8Vne02VWADj+howp2UpmcSEvGcOKVQmaX1Q\/yTXT1lUHj+BS4lcl0ScwwMF8abZp2KihypHbOoyaY4ubWQDYWptPJBFUZ5z1KzTMSCnTwQ1pA0qXLaLDz1hLkUkWPhLGwjFGKvhiCmPz+CTStRlkzx0Fkq0Jvo3uCneQWQge2DL+PhkcBlpX5uu8+LyMjTy8r4E703HZ5L\/k0P8cPuPpN4L+yc+1lvWtSFPo5hSeYXhUV73aUfENm7I1EP+FBhVHTbXHT8r+U4b4qalN6W+TR5XzHBNvZrvMn6LbUXxPSX9K6dgOdf7yimNA\/6WzY0nEnYZrkGvYOP2kaFJV8Roch\/J+NsXckRODFygb8sezwIxri8FJxB0U+YhK6sTAcE4SSX2S6pXWDWcnTeuO5D67JOD3Es\/o6pDbNqk29g\/j2IqG5XfPVxECl5PnG1LorLNP87VuviycuWDLjSnYki2qxIEev6KInULYiwaubuhQHDHevHFsL\/KqkYw64mIx5vt5CkXzxwg3mQPpOcIGrbZ2qeQvhacWePVeSaA4\/930woSYadGJYAp1GyVCvKUB7oiTeyKJ8QrJH6XsnYzJ+N\/8tjk\/twmuFNvUDYpwHhnWZRyFQEmj2fC4yLXhfRu2SiFDgrTtDnASqGBVYcUgg5kOEd1ZRg2Onju7hmQietBOhLZ6U1LvaaSSJZS9htu3WKCGTMX\/xCX0ll495qaLOh6bxdQ6fgm19fdxYQONyd5r1B0syXVZnodCtkSphUTa2dUC7fEEc8x8wvooS0B6\/0OBHJATO5ymALWYb6tZpsz7idNhw0I0P5+\/n3VHtesMUQ8RsM7OYVVemufk5s0Y7IXl6l5y72UMlmv+cCAeyzRmykaMHf7HGskK0Qk2z38RR28TU7l6SLeF5tNUyPcYEReb61\/CFkkdADsRYcBlpLroD9IKDaH+LUMegY5U36AbIJ1rrPAGjUosYaiEEObpgOUjjhbvL3nZEwt9EB1r7ty3s8fUcmZr0TyHu37bL0uAYVicjDj8nkMdS4YRGsQ5q3qI4+LXGCmdNSspIHXSDiRxZsO+oPEIzdx2B8jv1q5pd13V6Qsl4UzQG2sE6jc9uW4jKSabKUMaTXCzW8EbFZdij2xY\/c6j7HurEJkjbQn3LhGamiIJ2J7hiHfAx9TFHsH80LU0tNs\/Djfo669yTiI36ttGZMTXiJO8Xw=","iv":"b6e6d9485490992d9df2b3b30b774cbd","s":"75452f5e3c18bd3f"}
Neil Cunningham is managing director of Cream UK