Neil Cunningham is managing director of Cream UK
Why Pinterest is a platform that marketers cannot ignore
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bf19e685e23064ee2ef9d2f94ca09f50","s":"7917d81fd18ce4d7"}