Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng
Why poor service will destroy your luxury brand
Posted Bya Luxury Daily columnistOn In Industry sectors,Marketing | No 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","iv":"e371dff630aa9afd15c5e9e7bfdeab7b","s":"6ed0d91d2efeaa7c"}