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Why poor service will destroy your luxury brand

Posted Bya Luxury Daily columnistOn In Industry sectors,Marketing | No Comments
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng

 

By Daniel Langer