Why real-time bidding matters for mobile advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"t\/KkeK2fQLnizvvhFk1+NVo+kDp0BykMsvZtSJB0N5zsJoqQ4icK7OHk3t2+wg7vEn9oj2WGZrzch+WHFVoMiJdIFti6Fez0ievKfIYuHRtst7a44AFu04tEjx80dsDUCs2cF5wucMJUica85e2OvW+wqTcFxbO6X0\/PREjG\/XQXi1\/Lrlm7OrT\/VpgTI5sYZ\/eChIeUGkdIwqux\/QfqprQPzixeURsPRE0vtIstyyx\/\/LIzWoevhK8DtmBE7OML3HDbER8PpK8dfbvGXrvG4e5B6lojzrjCKJlWpP1tl1FfkvQ39Mcm6IpUXkNE5jvOEvQ6YPJMk2pjK3E3zn0rWJKwa8GdVojCtDmXtzQMUcUllqyqn0FrlZjUqK7b0PynD7qlupcYh5GiDeYGSaOo2WqH9SO6CTQTQ5055ecUa6EU7tMljMHey+pJI08rmpS8IHrgUqlwcT+KY3\/RivRhKNeRwguSD8pIkFvalW1UL\/I1rrc0KZeMvBZ0g9Kr1i3f+1EClXEejCF\/NC9EF+z5kfF1LZ3HE3+vbLxSna0hWQEsGWmZe9DAjl9\/XDFz83uGYslu5pbOSoY9L+G48vbCBgjzkbF4cjvYc0S9wu55eSNsIdZi5Xwk8yRSDBv0xfgynP3IWxFzru+SQiizvoDLcDFlWTUENxCA1inkAF1L+OD1SochJGSBjQj0aL\/V3fKtj37UPpRDnVbbcK3WEjeYji5fs1N3bRNPA\/f1hdEboRVVrF1ojm3JLKCX5BiKOTIVEAcJUzmuVc5nFX2mPxWsISdcaeVAy55+4kgmFyNA10MhZCDqVACdJyGBiwITGfvJ8SIcSeDtUulOw2OrelbVQR0o2tistKgHBlM6ma4CIXn+2c5zS00K+v4gNK03KAhW4xW5axgJzAmWbxwdrWWGRPFJrZGxnWtMc5yGoZIsCFayyYBxaAnjO9B3BFBR22ZPJ6QyOncHA+NrsG69sp59cSw+BXVIJ3+tENCoKqc09Eu+cKcADzlvaqp0FXqbWphRtQ\/4i0AemsX\/CF2epdi03Cgf\/FupBn9DJguEst6XQy8xLwfYkYPgb+0VShk1MC5M0Ckk\/zNGBerAMAkeNW+AdP4wduT8oYscW5SujDXeUWIHFKalSaruzXVtT\/LvKr+Uhqz70uibendJ\/1jv5qQ9KgfP0a1zlz8YrYMs4Gr417NnILCxIsHTt1lXpGDHSe12RrG9uDOYRqB708+1j74491i85YTGNxwuX6n6K3jsfdGzzESifXqwHF2DUFOyGVWZfgcq7Isl4YGpUkPAn+7\/rxZeJgB6mb8WTdJV07ZKGRYkmpD1P8shNIntLgdP4sEQbmcnNzL0f1iJMx3nE9kGLNXTfoKC0HOFMFXbh04rtP\/1jJxoMQjtyt6bVLIvgsuVJ7CcVwn8hcQYSiHtTBlLNvHEPS1hzo8KDlI91+R0MQWOKhRAlJA+LkCK3OAwB7aeIY+SoHQatGsJ05nlggyeWLRzd18h5xg98NSZLBG7z9Ycat0QnqGOClIvkf8FnDEM5HbgjHcFsP\/wTXYZWk7rX8xcgSpE2q0j8ZJtrfLzpkEOZCBjQ1fkFsC+hHgpTzrvqD96RRYe6jb1w4YR2iAtjqYIYmooLgCrVNIOu1MkhRwaW+qOUEJVGdiJRQE7NyCqs3csRkH\/fdUViHzM8\/VDYMBjlVf+8PwttNFbs7FN9NUTtr7A7lXLX+2+0xXSpHRfhZenHvfroebMEsWiR\/pCkFGbj2Nw5bm1bFJRpGtDGv95NKO9upxF93TlnTI9OZeZ0kX9wCRtbDUQNxmhkSBf+uRzKz8p555qgnIYEPfcjJSP6MYhEQp1H\/lmRVn4PPBtj9zEC\/gNEiTPThpI4Nm\/UpRMgvRNhLTtnqV4\/zxggDvgiVjzKvdNja10oPpSek8XApCXYmIc4Vtd\/U+Qvk79CTsxcAzV2KaK1IYwGxSi91gPewFWUlgxuhn1EQ9lKuxa5jx8mvUYTcmkqGqYJLMbGjHpiQJNZaE\/QzWvphlx5mdl3Lm9timHHbN89Dv\/7VArodYKObt\/S7GpPIi39lD3FPsnTkyRxRTV0xreYuhenpecxBpXQIF42LyxS4qo7j+EY4ltSKvAGl3zibdde\/iMRb5CRhGfb3exjiADXLpHbsU6wQVrioEA0pHhJ8cmnG9Z24nhVV2HR4P6usWQBT0CV6FHN55zAPhgz9P+zS2+UZk+2t1E2djSAcEx4vE4sxnfS7fCPo+UcsqNoYiHMT38GbC0einQVPNXAG9lB8iXELurA2lxwyUz93IhQszxg6nrJgLNognjZwedGxDIyoMUesW4l7XAKd8NxrhFmCbDpYOgdqCFxkgKp9qTs18TqcSXBuRhGh+Zp3zsZcF98O+MtQ8cYFt1Ajx4xSSwrEyIcsv9YVL+D7qbtIywIbZNTEzub2lYlKsLlNF3Sgvl4zVCH220hdI2OXqHE6lsfy08JxQN9PId45kVOEeEDn+q1evxc801W9EEi6vJ\/TZbo9D5biWtm1xShtXCNjcGZJt6Sh\/tswn4ttZ5ggJS8kAAyQQTaZE83DrfpRTGr6lt1VmUsjUhgzf+BXFopT2g52DyWoIi4\/GKs\/QvyXnsAVuyVelfTIVlQy4DqrItRR2PaO39zsXbqbvfGM\/KUuMRC3ZvBVS2Jwa7wLCUp2MM5vgjzOAEPm0o3tvKi3pWQkkGcEDsfovO4RrUuYoOET0ASoeEl8ePBPyUmGzLMTWdLDXX\/UxcvZJ5oVd6jS\/iyiqxULhdIN+Mi6\/wRiIrniViGM4xWiYcZf1zU+cjayrUMdFCjlYlJ1bsJ7jM9ZSYmgo1hBr+FUzRR8rBv9AgwLvFu9XknfXT+1nIzoZQYfBCyJD1bfIyV\/Nn6Vfusr8K41zvfR3lOcHHNs6Y+zpGCw+paO+iaZFe\/psycAXMKF+Xok\/f8o2ye7vzkSAy7JCXXUKctLU7zyMpiXtGHcyXtWM8zjOIWKIhLsLtHGcZnK60Ymnm7PVW3q1IhKEVwV2uTpZ2fSwwOD1VQSngfbxAl5afe53yzHpaFCUuQVgC62Nvg+k1QOqlEj\/eO9oiyXvwboBGS8q1RSjsrHKZnqMyhEXEs37YrW6KIqAcYhp3ki5VRHSX2O\/\/Y8SQAgMnRO4faxvmnNt9dupy4aF0AL4Xvvsb6wxQeNKg1MKBN1bSBclu5xWm\/D+Q7rymxFL6j3UDXWHJ2QojUUSh4rx0qPvl+aWVivvZi+ATJx6Sb48b2+gfPtAotnCO01OFjUYrTUGPkjVimo6gU0fDV4T4sKhyE72Oyq\/qxpz9M4\/D3UweeofvWHFmzs2OPvCSK+rQ2cR5KAma7Rg4zILuMG5iUnuAo8TOD7NkH+Ag\/M15kWty7sBxaWgRBC42NLL6sFfNOxc4PgTOsXuD66kHUDs\/joxM+VJXw3xSpOeKcEMOXjwFJg5adzoUKrkUZOyWFg4w+1oeswc9lk7MWFYA57FGEs8JZYI8i1SulF1ixN\/GWx47J2jlIOjFu+vqwJn2KufRH7va+d1KFgpIB5hFpTXc9J4rDMvTsJs50Fp2y39WayqZ0qRhhjCH7mj1eOzvuMOeLM6MlqxvGSQSACTsEOH2LTKHCc0KWxVHg4ZB07w\/ntSwylhBorO0q0nBEHSAkVRvF8hST\/ow3eT\/qdSmeFXGy14IjYL2yeGCYoNTKFDTOrt1QVV3\/Zy3aJ4uZAuD64LcJcYCz+87zcPqHIILu9tnU0ONeiYBNppN0aP44Ro8rlvrAn3+7X1C9UwH0RRSV9w1zF88D9x4\/JROGqqLBu4t2hXZGFK\/xNVRv63sPVJo7vMNcP44YolR7h\/kxjgOgPjtVKKI1I8yqtO\/Tk5IAxfBL24MTdpsDn4Q4d8vY77SrfSoXHbIgWNbnsD5vPNjXyPiE0xULx25lXamc1kjVlH6v1cNlqfTdKwLUlbVJ+yuDX8YRKG4txUx8uxr3SJr3tdPSTao62JT9qpT89WQhxWhok1U6JqzEjAggcgP6zCELGrF\/X26r9OrNw+kkUDktOAYJBXAIpbkC8t+etinxZKS623Ikuk\/aol\/eWzlK74H2i3xWvWi0slGLioQ8b4rQMduX4Tn3ED06Y2D9r5ZbQNOVA28cxay7B\/1onxyg1eRH8aQ701BZv5iZAkKNZPIC6u7D6nHw71RoBr2YEEEFu+HzqLCgNTgyx8w0GAqWqKdxZSV1tZljOQehVm+ew0KOz19mo1+W4yMv\/o0vsk0sNnRjPuJk2NNbCDKsHD0UJBTesPJFZ0G9fQJ1uzdNRPIMDCuTqn2ZFPbL8SXsB6mx9IRoWoXPw\/83hf\/7gHp3B3fgPTd+slsiTmiq2arXtZUi6DDLu\/zRYDkFZtLzyCiDU9WnllfhXQ5Ab\/PkQ9OigqFxR6d9WPCNUCuzAfwORaVJcRpcIch98riUuT+M\/d2JRv1sixHUFbq+ot6pfjaEAQnJ+YGGz8wktL6VGMNutIBCACO9ReUbqfpMx5b0eVzczPa35ahZqz22OkGuTbBC+M4JFmBAoKWaX+Ta7HraUb4kRiwRD2KhRRVx5DY7hOm5YmG5Xt\/4mb+pq4ztLlXQVrQWJzyv+Qa9FM0ap3AmZhieWYUhcWBV4dcJrkLKIOMVAw7sAlA9lmnc9g1Bz8JflrjXj6NAPRZ\/eFI4pE1Ij1B74cz\/dsLJGkZIWyXL14ahKAROzapyTOtfwHxB2NVy9BAvWFOsC0DUh3VpC60Lv1aT8zk2fb3a7uRFQKXL\/Fr42xTN1bwIJDAv3T4B+ZXTuYEZXNu4JNGFoiBSAySb+1mqwX8J6nUNrQl7nqEY3fk7E\/kcUED2D6FYXCJfe5ZE\/\/alvBFrotVRpdVrGUNwocB\/2265pNbvGvr3ZiGX6EGshrMy1cF3LmS0nsuKi6E7+dhSQ57opAT1D8LFL9XZfeX5XMBdbMMAqjcz67IIk9QCKATiio03HH8+XbsGS8ksRUXgM1fBLpVLkMv4Zh66e4Dqdb\/4eQ7hZ5HbMvsKrZcU6XjGtMEFjHrrYPP0TTZQ1glsVS\/ES4bP5XkxKlzDBB\/iCiDroQLQWUoAr4eINqaaDtP24SUW+OHUi86Wi4Gmrhzq0QBgT\/znVGgWGMJNdfreta+103jtIy3ecGk+FTTuRl8970woVK70QPJ\/FgROc4LWSOVrG0hjnMoHsYB+b70X7vSj8qML8JyHmNuea4bIYiNlMqvtfBQe0g0JZ\/ATdDLUEjaOltMDTU7Ze9XB7smBlbrLfxzVy+\/GOEExXwaEjYgqNWcbUi0yqC9oIeHHNEO0HJdkkDEcFBlXli4ZGstazAg5fbQd\/sk6dfZ2DTw\/f+weX7geOTtypPV4muFgRaxFQV2TGU3qared+U\/djbAwgTH5MH5s0JfzLPTAn2aNQ9pTn6sJcig4BXWXb3xgwtbgwfBG4bCBjOfPcbnyAGC9owIEmjdDHPFnZwxjmAKicxn2xufl6jgoDaGfCs\/yco5\/NYagxjC2PfLJ6klsBC6JKaIPRSre8\/\/1Hn3jNG0ZOCIrE4gHzMOkS7WHE4gVf4Y1X3pJcw1AYC\/P8gS8vx4qadedZxWOlp4mhu0IyrWgzc3BLR5YQgMqFxhNCkuIIzb8ob+HT2lCRtDt2cx9dyZdLvS2K3IpCYpU5EZftTvyRX2+5xyFLR5+lz0k1l8AT2D6kbhUjEYshYLhnpYquQrk9kKLaJuW8ISt\/qDfFsnHzXlwLc+ZOMIJltWjs8RRQW1EdpXOY6QMbZbg7D1cGpkfBKQ8e7w39KawsnEyp1NdUx8\/Mq6MZdwuWU2sz0PxSuNIySzw9GU2FzSe4JvHgKmd0v1jd7fPPdzQe5d\/NC2x\/fNHO8oAoQyyiPfrU4DVe3bneWa1oiLUzgqEK4pdOO+gu5a\/77xLCZAorUUvDumfetLKtpxWZ\/cjMq9wITRttoNc\/pen3\/dR63OZPS0Aofd1ij4VHm77jhR0ZzD9APcZET\/n+jJjphiU7Q9dtMYrsE1vxkmzN0NuG8IogHNeTE0aImWMCTJDtFOKFq0Vv49q1Gm1i0SGBnfrThrWGtxIAdOCTm5hNdhGe5JhnleF1ErFt5LN9FsFiNgEbQITtvgZJGO1SOgwuYwC642Mu9jJCpDftMsgqV\/97u4yJm9Sn\/xIIbQSkJpdMXldVQjrkYuIXQCoXBqu5hQCcB\/z4J10X8I9wqvPYZSW7rpQfs1uZ4Fa\/HxLMqBijXs7+U+45PO8TtDWti2pM5Xu+zqgeWvq45I1zSEiZdWTTlpgnbIm4JOw2+WlSGAzwzJllaEGrL9t9eEbuM4RAUmjRAUTIZ\/QOAQllMM\/aAbyj+GHHPGIzmz5mbPo1Js\/QWPKAY9\/Gq7cp4J9Y5EoPUfk9kSvru1l2PYVCq8yNZjMiIvT6QBFU86+FufHuuVG5MISylhzi\/WWebpPSeonpNZdo7rLfxMHYbKon4ojLcBRght1NxOaapRoMvas5k5pCNgnOLbf1KebCr+FdsZ71eFbLuXyUngjerSSJ+nG+jRUC9xF8eoRLjJlDTNcq+rLJ+J22Mthw==","iv":"c937e756b0a7a677dfd827cc82000d3b","s":"8f6cfaa1dd25e377"}
