Why retailers should leverage mobile to activate in-store experiences
Posted By Staff reports On In Featured,In-store,Industry sectors,Marketing,News,Retail | No Comments{"ct":"9blU1V2U8L457wJjP8NJ3xN8uE57ddQM3Xv+WgHODtC2cFWmrtHWgT0OHD2NBtM8XGYBnwwa65uUZDeg7VmCDB\/5SJ\/HOwxB5aIMbJa+vTedPbJ0\/TuTmm9N9vcBZaHm42s\/zZrgZaFAjrBLcGY\/J9wRIxXjKr+qetZ+uu5ajRDAv75PycyStSunjxtHrFRkpJtWnfawuPcD+NIt6630dkU6kCvaM5yx6mtgwjGkZt+irgCtKcZDtemYEbtMTgA8sLs5UsSCZpzfrYWylyb6McDifm4PMDC9b3K8ZEkGFWEkLrdlziPuhWitZXdLSQP+LX1TFhYAJ3ao\/8UsR1UvVnQKAMz7U+PSbMKS0SrkOtw1FOlC9t+Njjga9A8qZC2r0NcK+ZTeZLIkIR\/cyGs3NpDsgflOAwr\/FbqqKaAVuyMznMAAYBb83dE0euaBNpBaJBtnOcC79xR02+UP5zu3kxxp\/XSQzzCu1IXng+pUbPiFj6V1K2JwjMoDwEsCSKd9E0+wzzHuaH6NxJC\/4p04U7C5\/hY1ZWNaLikOFZCkoPnWWJNubHVBD6LReDf2s691cHQ4N4ALsntMMNSxNrOJ53t0c1z\/OEjpGJCGxWHJZNdy95WNcN9iLEb\/LfnhaU\/djwL6VO4mbghVOSXS2xytWMrpupm0rkHaV67CzKg1pF9qQXt1Dvsg4pUolYdl0Tt6dKCSDUDKuO7d4zZ7OreOoAYMkZVdaFRo21lH3Ho6yr+1G\/flQYmcekX0+pEZGiHwD311Lljjvb2vWkApTIUkfZAvJq2DceCTX7baOys9p+RPUAqkgM4JkjPzgDBGOzcrF0U5toVyVSEarLNEFpXhx18Gooyva7dfharftnXoA8zFC6TofqnomIdtSwSlSuietmi5wDl9IlS3750NOrBr\/aXe\/OMz7v3Xap\/resvWCRP9EKPFwZZv447Jqc3jC8o5boOkDcXgtsKkghO3Nt2z1X2oe6AQooHJ91GgdkGpuastwfyFxpCR1NcvSilzMc8Sxi1HBRGKbOLboLdhziyMN1+MRVmrfnigUUktj5tGk+eo2XMhCniPVqyi2TDvHzBA6QBCEzuO7cWjvLnEtn\/OJaWk8PO0irylN5Ns9ZilE4QLCIpymc2dFOKFbOEW78ie936equ+8KV7CMYaJljNUJ7+V8kyP3J4kisj7gNfhAm8sXwBm713JqrF0\/oAl+BcAxQWuMBjgsd8uaGGPYzvETNO3Ds6\/hRskOlgL8I5ZzHR\/+AN\/RLqbYT1bhmSsK7JdUsqxUFBpaUfYGJjHShZJOPnI1qukoI\/n3PxMEKUEGALX3W+yqGMUXrIwJct5PimDCJ8hGxnsS5ZdMODEQuLSihrFtkyMSwZ0z1ncELajyc30cYzwg6gnrJHoe+APzCbw5toXnDPXEhBrCudDSqPBoBJQVL5jDn3B\/5BG0\/bP\/Rl3lkV70EhAVFgMI3VNEApfLV\/B0XRGBYcDtg8t+0oMfzFHBKWtUTMcOE2KAJ\/Nr8Q9p\/qlwA211Ps4Z4bHFHg4WaJVugGc8C+uBBmYF+4a8fgNiq5HykJNK2FbwlbnRjEhQN\/6QjMGdRwIoECcl0d+1z1W+ytsNcUl1IUz8vWCP0fEIjSEWcnRCHlc7GmtoyeBVikA4ey3zDaD3S3eG9m2yIWHq68Q1Qndu+WSuiRklPuatYfLvRjmuBY0LHPuvFc2sidJ5Y9kHRdBVstvF2X0FLW01KCAEZUxZc8tEkC6zK1HkENqHR+HSQ+ejaToWBlyBhA6QSg8uIaSab6hIygAqLMSJgcAt+F9FZ+Am5L7hvrNWMS1dXpewsUBA22PHw24bi66pVmmn+7N\/Ye4s9f\/ObNC8MDiIFCY4g1VgPHfSgG9Vj7nih1Je+sla6qnB46YrQaaPpjoZ5BR1v0HUEBf21o8c+6oD6WwAO0qgQGqtoMEfOOYgpW32g0G13b3q23G0slz4+qyHevPQDQL1ghSxuF4gA0EaxX1f78rKk2j\/v7+Sd74cBQYpcWishccgJjMOj3PIrNzRZNXZja1eA6ewO0wF9LytTzZ39D0YehWIJcHOOvmnH00UM5BP7D+GleQlkIVHcycBXWY6RbEmIJRCqHSoZ0Qa2hRVxDNMJxyTbU4RX2BlfqQtuVHFU6geg0nHF6aKZwV4Wm7DUkj3F3MsZzBSf5V7tEJ\/X1TQEzmRWErulT2WqPrDRC35jU2qhLFq9B2Xwiassl7x\/olP1loHNrwhcc\/mCgfk1Z\/XM4zuVRuNnmFziD4nyLYfs2ew08e1O0SbWo4gjLUjFw4FMbrEKGL1ipX6YLnBEqY4L3AJqErnzOX4oOtK+MoByjBdkUdExY1Gh\/JgYbZRFLK6ObsiWAkTX77lKo4eC8yh+nU2Ioyv8GmunXqvC7NFAToe7kPjaAF+n9460sredMEENR8oiK+a3mEVnUjBcS8zMXV5X6nkwzDUKNnD8hltvK3dHS3B2RuhkpbSuwbrvkLPs22eFC2AnIqd\/Uab93B9Cyoxvy1M2fRoie88rKskiuqc3rzk8LX4pIBtA7NF85HDJxkBXsFRLnz5It1XM6zjoMxrqv9XbhlK2O4yh+\/MUvVaZos8hPbjjSvG0WJWomBZ41i9sqQvjd9QofeXppMs+\/YOvpF76iLTC8Pqv8V0r9XjVwBXx8Zj7Jgso45Is\/XSyeJqwvB8f+tUV3AtZlzwIYyRDuXQaqgEPJwmq9W\/WWy01OXh+gMBu7QJt7ZNAlDPcWfXv57dKgt7zo27qwWVHrA3jGwBewB7u+yyz4IPR8gc1Dn2jpZMygQ8ZqhMuM7NETAfBqz\/AR3uO65gaiPL8IKX9gqyfOVYvApDebPHBgMhr\/UnXAp9yaF6Oh1L2AEwK95Rgtz9IufhJNJTRh9BZYo2hoSJYLAuG5kjjPQ4JBBMLSZM01rsKSKvd59LT2Yz6iE4ASgUiYQj\/OHZBn+jO9dHv0nVJkXts6kc2XkDwwP+eE9oOjmYVcQfN29QtSPYbrdbFoPwkYK+irR67SDmMul56s69IxY+OAXdNhyEWI7tIOTdb+6Tnw+QtEO5XvG8ZTB+Tb9bE0bncjzYXl7YPPln5AJYwOQsKYdQjopapXzrZZ1IIIFhGAallXjbXqC2KPZUrhdkTsIiuw9g3W5TlWB+NjlJy5cAcxDSqoJemEwDuvsita02ufdFTiGIKHHiaIeq6p9V+m6MqRRZkY+Qh+O3ESGcpsMzZFRlvAi\/w5NMw55pEZ2gUzMLiql0TfE22nJl7L1B7FE+niwlgToIXVKSYGd+odZY+BOJxOhGGjF1cKFKlTbvG50X5R6xI87FkZdq1QWLZlha6jthJzOfDqgtSLwnLo6DXUSJTaOWi8+j\/p4TF3DDquPMQWpB3vo9i2I3w1GMx88TrT1KzD4mS10yug0eA7Hih76C81SItiJBl78wgoCZ1JqbUTZksuPo6fQARrBmw4A\/tf0zkcrcNdQCsmkzBa+r\/W1IdWC4+dxT0ntQaqev2nMvuLg55ChxXoM8ut5JETpES13CwKJrLzjY3aAtxU\/Nm74tn19Zrfa8nNB\/5p6ZWbj99VdBskTMvqeteHvkKEN69UvneexNhuxdL5gSbc1uPbJ3YiShwqwJj0GjMepl2HPT2Sy6eGfV7ZUdUlMrXlrfkoO7KXvqnM27efGSc\/Lizzt3vfbkoX9jUmHw97XoWZZseW3EMudoGIVyHMWqsNV0Ttws8xWS9uYfjXWBojuu7JYFMK\/+HEgTR2jioZc+LHYDj1E0NsajG36abAjVZBifULmG3QO\/Dl0LCypn+lwL7C90ajoUFoK\/FbkX\/MaefZFOPh1Z+iRvlAK78zyuMLP80xdt62XO4iZQJe+VCx5ouh1petewMvAZ2+vdOCQGTtQ9upJ+CrVxbaBh7tLWjFKckJ0oOvFLjVOMF1NA\/wLszex9ZhAocjMuIyfG6ORnaf+vpX9K0i11lUwInLIs3QukwtsJgEgpWe8QObXa2QpwA40Ual0TZKFojbcVmhfQk5lOt\/rrTCxSB6Z+YQ1rHgnKq+vWt9GTTFyfGb5LCIai6wzZv3wPxymxqyIykNvCKEBqrU2sD3wCrNtycqPk7pneHJtCprt9s5O2iEvNTwmQsuHgeYR6rohtvivntsQWuvNX193CG8pgF6xRsEM+qsPXYT+scF3L69d7M\/RXkhR91i8gsTORKM8jgA4kQVK4arY8TmF0vMCIYWVByvULHj606SINJqc8QDBqdPg+98bFPT+9uSjLGRaCKV6Lmz+aY06zPkw6z4RIuWLshHD1rGRAeJg6ufIOzFbVjSy1+ZBkAeth\/XDWxZbw8g7hlgmDoxGljF2zOTt4JnqY5t0rH+p6BKO7j\/wXYJdlmpgeerqUBhQwV8lT23rAhc8vYFuLQuF2GDOzWAvLqkliiPjds\/27UD\/UmA2vkRUo7IIX0ESB09fd2Bz1CwLXL58DGQeNACA+qS0Z8rRyDeYfG1RCsQeO1fIUOtczt2z88ZAsiTZRMDLUW5L5f4pGRPUwGNytfRr+3PQzfaWYSyF2F3rQW7Bp9kCk56vkJ1StAJP7Uvu0GXrR+ogt8Q7mUX+\/4mt55k0nt5vWH6r115j5OIY5NoTbHMLQ+1JAT3QixdWz+aoRgIvKeIVErOs2+5ukHTYSnm+27L1Doe\/JR6mH15Fq7PEyEzONBRhi9TXuF9\/s2U2oiuJaQWECsXqOFOATUA6FuXDXQTT\/s+LBbzeGUIUFzBUPqhooiTJAjrRwppxAIQJkGGj4EiS0cCRvXlRH2acPGj62sOTSi0VrzmUtFCkaMPyhWXncz7D5t6\/NGpb8B6QzqIq57FSeScuyRculZKQyBIv9yUyqD4OSPWllE38QtUfJu6T0bk7frXCmAluxe0Umq7T5BkAxkGBBPweOPw44KN+4Y5VspAi\/oI0RUiEP5zR7ifufd28E8d2ozo9NAISn6HoqO+ocOISoCAinpF2kpCv6mlW783zj3Qa1ZqJ6pksPo+ZL83ANDiFsLtsEeRFiemhooTHKOVEmXj3zhEbDEzAsAEyBJ7OPy\/w8OB1vEcedz1YQbEguncSyh\/zerRrWMNB+uT5MWvyWIm76mIfKyWYbb0kE8A\/JwrDvF2kKNmxqytf30wfwrCCKD3fQ0PcBf+RwYnZ8R9FrFRt+0+a\/qJXt47z3mbH4alwgFIhsLlEhW9pyG7ECKhwmIxFOQ87mOCwJjj79q8X4VxQ8uvGugYv6XzGc3pKsFqXuvyHC0eyD2W+5hBc6wgnOMG0IZJau5iONsEHCuiqG8zTf\/\/JCfAuSpY79IwCYF2iBAesfpfkWndohyckqGNNNEXkjwqotCo8FxyR00vKZaTB+rgVlWwHbjQrm0Dw1cVK15WdFcDeZ+QwEMMqiM3kY6AlbSdEzd3Dzm+m3siLxGyBigwd+U7kNAT8Bp6lFJzkdgyG1Zp5UEtTec+Aq+HmopWlsBkF1LUJ8TxBPccOCXRBA4pC7Gf8iDO20aOUZnTAs\/jgwGp1X2lM6SM88MC1Ua4KexNfCjdpcyvOIsNdBOnQcxeQEnbYTcaS3c02uTNVNuz22A69geQUO2VsSUu3qUv4z18TtUzVIzsAPhMdE9kEXhkQCePtHof05upxif5cWb8ugHVyEJxqbNJbM8v+C6a7VK9aiOMSKw3vA0j7mh4iR+BRbeK+JzneMuJ+4m67XAZALQbgEvpTrmq9UkaIigWH1wSnEJo8TNoqh+kA28imyKwkNHSeDXPpQwBnfM7O0oncWh5EKfHZBHdGO31kZZsAbrOdc+I41nK9YWsM86ql0XG1Fd0jl+uxsvrvm3pBISTt5UG5gWtV1fs6PPIE5kOzb91RRu47ZyW2B2JWotpYaaUH\/vpRNR\/Ka+PXmcG0u\/cTmVF1Nma\/t6803Pru0DjLZsfFDkFo\/LwbWSYQK3P4fGcKbxKSL2dCE75YPa8D\/b\/c8m1fXeASkzs5bapvmXAB1X8EWopOfaK2ZBzREWZdAkHFzxUMrhpyjMFDghNcue1E7ykT2LQPQVVbK\/icGxQRbKZlom7ygX85on3WrT5J77c+BVvOpoLRDx3HZZo+6oKtfq9zuVxMEcJtvOBTj\/eT7T2jmJCmx+SixBy0Up7haRat3tpT\/IDUCf5mCST0VaTujcM7unz\/pYUp1kcWhpIaS9PqYMI9SneqkXsl4Qpf7idSbT3bstRxJo34slKq19k1MzAWoKeOl896thkRj4+V2DoXwQvzlC5+KK18vzKb69p1pNMwKIyeYzhgPwpwdP3fL8MXzuCV0Fbpqm4Uo80iAXTbMu08MmLUHywXyx2o1VG+Q+3msIs0QHNqDViLYaC74bPpcc6d9c1YoUQ0Qt5bFfKBNxRgJAgGz1OyFUkcPuhqXgfWhf+OWffqGUaaTsIW3ZWjWtzoglC0qMCxBjbG7KcPbyfQMYsLpVn3TTIie9M4APcB6n6aBcCY15zEyd13Wd6\/xHzLVOo6TsLBstZk08ZA5iovdFNCffKi4gkpK8ug6\/+Gl84GBS4Fr5ZhHi02TZVtxhtquwptitz+aSOoWCq38hudEOoztCq7OrBkBPWtNtB\/8MmzdaHYxZnhjCMsm82gFCok2t2TbZjdZOchzZzietmfDELDa4ovbue4ku4ohue76Wjp\/pta+m\/Wui9CiExu1HhGFSdgnys9XeUOX82o2UTSH+I2QvXtRdzvoy+cKPIg7woSSgBAVDm9n5MJhJPAbvzbBfQ5xtX9fJGaLflT+fZaezfcWNMbbzixFMmdCG84HTyEB65b+vDRiuuP0swBlaGxl2xLVkW5kxhhVbHELH07BGwZJSaFJ6+ayt9H\/sL1SlWOZ0AlurmGtUXtL7FtwKoUdy6xaxGaIOY9R4MoTvPjQWrbjTh8b8gRU4eiorNgi83mH2fqAwQ7WdijgWQ2oVpJoJRhi9UmIPeoKlOQKcFkjbqsMutrUTkrrBBqHO5afIG+ZQe32MZUOo1C2dzK7+q2jm1a1ZLspD7Yc+9gEucXBM1WMTKpaUdf8oZSJvLk\/X\/1MnQbk0PkSDPgB9dI7+jDmxThBMRHdi9AesAEZUSojq6+PsWmQa5sr+g8dK5lwcTPiE0FNQZzgG8hAX5SrmDl\/xkHnhUSjPQ5q5NGJGh6PDRhxR1Wl4sckV7nvtcb7j2B17Tk3HEfoRQk7bD7TS4WhgcmyR+6v6Y3kzqNX\/GH9YpwyL2z\/P2DrhkcwMQfJenk06ZkjskFkLIbMUrWxwHUeyBcK8yHRKznp1JHUSNPkCBO9cXpzfkiX0NpMQiY0uxj1NrQXdtj4z\/cxvx4ZZs\/FUpEOPS5Yian4TxccxdRwQ1yvyjMVsA+aGDSktPqNlG1weGJUhZrU6ebds\/ZiCf7FNcr1CfldzRmuUBm96UFnKc05LDO6d1299\/dKz8IF+3GJ71h0DXAgJQlDxJVF34SgHL1poOfVdMrJK4kWIAuUqPRV1apd8PJ9owJ016bC82ayfcax\/sk76gfAEhhQuON19lz8YNrSV985uoor7l1eKXXK1h8yuWcVXhSvD\/MaqValEatbhf7RvHumWE1EPJQtrBdprBvMo1hWTRqI\/nHAWe\/kma8lyl4mLxXQoA8Zn1MMmBvdEK70bAD3O+ConjYxFiFIG88D+qJ+k9v7Q00XN1dfhO0+cqCoWLX8QLCh8IhjynvWXFl2LOVosGB64vyPS2isin39lx\/naLqS+8lDJzHr2aAktHQDuKJVjZKDvik4FtxAUSqBxhHauegNe7pu9twQqFRvUgsUmBdEAuWu2FaLKAosUQj62ZeT5wLGpF9bQ7IaLW9gLrKFrVztOEVeG+8QjkqgBV+laf9+njjppknHJIbt9lphX4MhO2KFcl75vNj0SgWnwQh5b4hmm0g1faIIQbq0j4XP\/EI3CL9DPw8GrYGExkj5WcVL+ze0O4Ae7VYasplYXr1oJkUu3Ss1hHOGkNi8cpyvk+kYKhXhrNnoWtpD6+Rr\/iyPOyAGjDvx79G\/Z1WQStmhXJ8mSASyxtHIKOxeUiUAQw3tupC91s7HG5oGh2Mn22PJ8h+Hu+Km7+aQufoqd6axgh\/HP+y\/s9J6Qj1ufqhhJegxB8pAJkWGpmzX23J9vXUFe3e8S35bIHw\/JXkRyk3jZXsSH\/F0EbP2WaIU741\/ErtbtVYoHyL6bTDxpJmA2W2lrFvO9ISVJmw6O1l\/TdMnPq\/EMPHA+xVNt9kZ5sbQlqIwjy7XRuClR09GXq\/j0JdPf9GHMaclEtMjrHK7\/qz9xVYMzZxIDA0rX79QQWn2WsRjJ1rH4Q898+Bg8QoMD5P3iK7nViz\/Q\/WADoMn1Pwl+bA2DJO2EsAqYnjY6cQkpx\/f0ktZFeXpakDdkuAoa09URI8PYQJJOzXosmoIFKNhEJwk30jAiaUFgBhKMXq1p2OBuZY1g99rdm9IKG\/fGCxYeOy\/szwv05QYZU\/5R9nqGyqFP3Kt8xqehny3DrB6Ic4h2kr7nAQg8vBKPKUPAsZfUuWW1ChFs5fUnHfWRsi\/Q3n6BPVx79XM2C3Ofk97zxnmeHP2JvwpUezcUmvliCcnWfhL9mVY\/Mmrnrc+UIPikcaolxleXZuO6LB5IpdbRnLYgiVoD9KdKR3888P0VbD8KFjqxjWrwi3Nf3b4h\/nPWF2X7f+TNwjf1vqZDwo5Pez\/FsWW2jiHHbPC2TlcHREM8nfIS6lF4Dv5HOQWIimqDC5tVqy2mLThdx2xzJNAOOuBFXbHGsxVxqSrvyxnzC5Szk5hh5w661oiZIoqNX8XnP7LmNZP9e7AOngXx1XttE1sljyFKiBHS6PgIUcYs0b9mm8KgF6eIDJLmDY8BHDVWIGFpn041bh18w1Sg7c9hbjw62GcHSY07VXNtZtwZmthB1UJFMOwUDCyc6xV2PRZngsSreG3uGVpBWtO31uEcv2D5wGi+kA8QhPMWkrecM8KJ2VfTfwYoYw69q35ePyekx32dWwaDnD3cidz8wAEdpBg\/0XOJIUYR+bMprT5oXCEqAr3B9uCIAccJ2KyDZQKE0SnSF\/fk21ifsTNr4EtcOgYncEpSYfSxhHyhGw11d9vVYC6dFqRrpcq2Mx","iv":"c2e22dd25a9c3df15e6d51215e37d732","s":"c4056a5da7551385"}