Why retailers should leverage mobile to activate in-store experiences
Posted By Staff reports On In Featured,In-store,Industry sectors,Marketing,News,Retail | No Comments{"ct":"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","iv":"f667cc3c5e26e7738b3600c610c69d28","s":"b63edfebcb54b620"}
