Why retailers should leverage mobile to activate in-store experiences
Posted ByStaff reportsOn In Featured,In-store,Industry sectors,Marketing,News,Retail | No Comments{"ct":"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","iv":"c76e251b93dbaf59d3459672cf3ac85d","s":"ea362484f81d51e9"}
