Why social marketing is tailor-made for luxury goods
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"00l5m2HuwV63DuSI8HinC4hv+GODKpq4jm3tK8qarglGwmfNz\/5RutDTx4N9bjQYitgDjiY9yb+S6tzzjbAG8Y2DODpXnAjaLaUkcaGVRZuBbp7HnRkjNWghQX6GNSYi34XfXnjpegod6nc5\/i7Fe1Jx74pV5qRs\/c6j4IZ8AsN1fP66rAMiE4H9LVSxegeLptxgRHgeKqzDqUYdDcbvw+A+jxd7QoxK1GyJcRpP27xIbPw5zR8pfao7buMYDPgHPsOCShs0sQRa\/Clcxs0uIFlKE63JdVuM7WMREH1lIBOCMNCn4SE1hXc2AnzOVUqp4\/1FfvMoY2PQwBYN1Qivwm0tGYNMv53xz3hHit709fepnLz5N8MofvLLdZrrqApRk+pPNTUMWSX9MZk2+qLzDO3xCOXPZSkxbctsFf74Pp8QWyUyXvusr079m8yQSMwO\/ZZD+AUPKK73HEB7NnvkyUHOO\/J0CIOECgfdCR4DnfObaczRWtoN1qtT9\/naa2KHtNzHa4D9rKdNib7ytGRC6vqV0zV1a2A8osrLKsTnOVvDQmj1utwZ6eideHx4yGaS0ez2Wm5iJl5RfhzM3pjDPeSHyIU0Zl\/6kyxiyPvwKwSMgtL3wCFN5DuUd8f0Z67lv7bzS25SN1xQaVY5zMPeqzgvJYtUQ1ZR4bzMhiaNQP+Ur+CqFKLG53+undpcOklyH4nnlnBwCtZ9ws+QJcs+Z\/HbZyacVVKa+pNPk8i+vJf0brrrGOgFf2ETSvY8V42W3Z\/RpxyjCTvp2ZMAhLhudnzQYJuC\/GKMq4jE\/o31L4hDdjI+5sdpi7hXbBAZrlDKl16gPQtjNp3eaC+u+YnM1Z4daIbTh2hlzfsNOb2fFDX4b7u6xz0MjAuw85HerugVErAlO3Y601a7e32S2dcZVgvlzuBH60pTwJK\/\/n3RD1uB+UHgcMhPId85Fg94ZFNhLjjESqvFAvBJCvhL1mHgNrO3rm6Vf7lKvpqlgKqi\/Km5MXAxrscuBHojqIJ0qnVgb9z2zfI1B1bcs\/Ins\/Xti4pTT2nW3sHPzDmPuZ4meuiYXRSRrFLfhkupLDvidQbpnvPtKcwS\/Io+9\/L7tSI99J12JGF\/kB2KE0tbNPdn\/QMPEEqbSSuQm3UTw8cEOB\/iBpBo\/0cHGzcfNR6xIsnnGOcFJinwzkVayjdEvHkfqDibluaJieIkARaz2ClfMAp+EN+WUoqaflHH9heWxE\/eGG\/cdKJTP5lPZjId6bvcY+pjgFrF2tdEDshpeO871SMaWAq8Wx\/YKN0PEnVp\/7IOsNQiKXSYrORQE5M5U9Yk4+\/NY0dvbgG55XYTK01JR2mFcIf+ECDV4+Y6ZtuZSnpFEArxRDumMgweoFSFiqlxJ4geoAwtc9nQ7+J1QU2iYntHBZ3TEsTHLeZ5yo3FcfQe23\/IaxRvWRFgAI\/mOObHIsDfN4iXi9SxowrAaUJxLwWvoOvC\/Y9U8jkgTat2NIG\/12xSyYnuoikpA5f8BjrMJQ7QjLPSSqJz0EW5bfdprf2BfRSPMhRlidoB8Lz4ngZn5Bd68P1csdxNGu73wxMAPxbpvd0xMgdtH6+Sh78k3cBsGigbd4LzALpMDyPQZPIHPc4Zt3cy9\/g7cEwTXKu+aPnabvsyspHFQBK3QVT+5NKrngDDucJjYLeojQS6lNSKWrsiXSVtKBBmvYSUpmseFSNYp+kNDioFayCJlt0ped7cOa76kStYXc1DCigkaN74Okq1pNSC2GDrHDnybmWwUcJjgIIllsDvf7x1e3g5uNXaLA9HQTe2KW3koYDDOje\/Ezl95S20t0wn402M7ylVJkOTXQoXUwS1bq0mSeDgmN4N1Pl0VDSOHTdUuw6pcnlghLbS\/wmyn1WBvWLmAEYT4MZ5bpfkdXE7HRuW3gmJNQfm2Yi10j2MivXtSHdu6yRmwciP1f6byqWPeHaxNq3WHX6WGJxNMF2D1taSQKEfchO4KlGCYhjsna2bnWJ9mZR\/opChvcpImVfShef4y3+hMMU8X01Z9yOIvzr21p9yVh1Y2ON4ZEsowcJc33byUwMgOX9HGJSqyoG2BNjr3oZaQrXIxJJAadZ8XRZiS2eZuScYKxvzQq0XFXmzO1PkHciG77KuYgmxHX0bEtp4zBpnDQEroY2Ib4HN1PFW3P3zwxWn7LskvJHyXvh6qtDi6bOrJuFk\/zF7StVAk23itSjuXUERuzSNdv0pFI\/TymFMSqjR+bvD\/Om+VK7LGxX328ALnG1O4WtZKuuU3CCPKtpH9DAjU1TW8cUO+Vu6VpVpxMLaE+qdO4BeKM3XIfQY5ZzwPiFip1sxzWKVDowzkSWoC8dF1UP+57CV7UfokIBZQnZicA58VUWZiBvNrOIikRMv\/BN+sLwPUFKuoeKNMJqn\/5LvAJL3sS95U70vUwqTeo1wr3BaOWv7aBBW+og1sjrScfj+k+dn1GJ4qwh0NoiNtHosO4GyJIbZZpHsgIzq4twNDXU5odpFnvMqn40tClf5IBZCqrgohXIOUNWZa2bcCv3+51+0aA2JzKfwXc3Fpc\/KxAkrHy65yPmKCV4eLJKNpR5HAlz6u4ApXS1oSBcKgw3lkGx42Qsa8UFtcUr1zkToxdH2lRq+Epxq\/Zcei9AmNd6o4IVa6Iz8Ht0qjgNLk7x3\/0lo9ENy5m4s2GWyUbJLLPSFRdGcZcEqUWXu6mymXNdL0SUMMOeTxedB8jU+FBtFImJPoF\/YB22VxINZkYuTWs1ywyUoQ578e\/kMIuLSsaKk1GI51QqhAu1tcX50+xqBIHhAkRd1lnzWanIJ4k9kRT8r+Xn2Zx8Hvw0INxAi+mK0y+swdvau51oo+HuAHGXzwswJxlLPrB00k9697s9s1I7ztva7+i0V1MNl0\/kdUamsWUKi8Qkqqanw10NUARFq5o4sXMnNFjganoyecYcsAgtaD1Bt7DMZ8w5EyPAX3w0NKt4wvoSpRS54Vy5ZHFXUtWHHiMeYX6rF7HMNXRhWSsQVPS\/bF\/0Y\/ZFpMIGdyuWJHxeOdpTZILZ9ultfXcU5I14Qcq7NB07iDwEzk+RvJFG0\/pMySJfaOYhxmEZ78xyprNEY+0YY\/Nx+anbH8Oc5vDE2L2KgKkycOQ33Tx5oqasY4bhFwqaBlybnDdMlEl0c7SdW1aMrCjuB10OIhjRfokXaQaEkcbPVbo8jUybB0VrP6DfG8AYem9jc9azpVb3GXabRO500F+gdh55rvM4f9exhxGARnELAr9borUS6swNSCSmC2hlRmpiv8571n1DBprZzbw6M1WM6t\/VgahWEn1IneXPSSoErH5wkJ8k7637a4kUA+EUTpf6VacWmu\/sVLlmYgzjUR0JTKhkbRK5OLqAlvsql8Bg94mVGE3UWYv3cJPbabHZPw7sHyS6mWubiudTR+jyJ+cDEtT3QedrlouCUffI5F\/8kIHq93GOvRsc4cAZDHm80qUiAS5HQuAHHsT9QVjNCQufhTNY6GGEaqXTZ2bwUoOC4YaMgWEKpQkkI69VU7\/a0yBaamZ+kpF4zQeUoFJXQcCWZ0IYE2Fb5HfC8QbA3auFUAX7UDb\/8SZLXxjLFFna4oRFs+W\/Fuy4dQ6fEqqkPtNrlMfgohIUU0SHnI8VSJlcCjfsOkn+wuUnwhCv1tcW3ejL+soaCOArxIYhXTfnGc0aS9+Oqg1bdyZkLIHWvn37\/dAnN4mTcxM8qZLg\/eZM3xcEdurNt52MxINu+gZk+3\/ZIaIovBRqFpt7EfIiP2BJLGpov2YySZ2UESB+UektFDtmWvR3z04jIhHm6128Vwf0t+RlXRU0ZOSOJXchr3BRkkw+gUPr56HTFw8lRbK\/dLcRu0vUJ0B37cGHRw80+A+trsntT4VJJ4y+0w9UGxeHCpthQdDydKosq9rUwrSQDhY9BHsB+9G\/J005sV7QLJuepIQvno+zYX5FVurvr7voWHq2m4x84hS1uo02SWJi2kXhrt81D7AbyTdmSQ3L7Lz2oeSes2zCBJ0EacFFi2r3t+7auiwwa2g9YPlvydROYUDGU++T5gBjT1Yxzfz4h+NeLK1N79smJ86FvFTa5JbTcDH2gkyahcn\/iH1zzkB0ryxWercMWX5IDwcBLrddribY4EA4dw66cpQlmkK\/hY9nl0r2\/HUZZCjxdi1tonslx6gZuVPgL064XUJp4VIq\/LTS2yZY74aKnfy7wVuG\/IDRx1RAj3oWFoi5iZRolFNhrVBUSOkQoopJVtt\/psnD3D9tGYcSicP+WSg\/I71neeN8frDWzaQ52GsWYVpkvS23247HdAPX555p9Xmhzqr2b0dHf6lMAkRJ5xp0X1R\/YZOcWJCF7ZBmEykrdgKUpj15S+3IA5MKcdeUwGCPd3omIGpkT0QcpH50LwXlw4ThoVU3eLRh0SkLnoP22H\/8tR8nifYrIz7s\/JRG94JjyvVG2WroVhqsWvs\/py200e338cdZx0G3IGWwv+wU0\/jTl+mzl0AfwZynweiWSy9Lx7d38g2fwOguRe3FDnWhgx4QlFQqeHOkxvCQpFF0m6QBkVppWwhBaqZmHCuWuHCP6WvDU+vNzJAt+9j07fo6sUScOeRfl8qm1CxybhwlfKAXTH5gQLExYVxKEP5zIaP1hq7q3qxN\/V3ATAR7gUHCD7s1KrHd3BOMWROVKBKL7+7prM9ckA2tj2to+NRti6KMOWZB1wkBACG584HZNZL1Ky5sETDjwi2kSqqN5DjEvKljfbDwWpIf2J0kraMQH40dMCXFTkCyW76SEzrKMyv8NKjZq7PY38YRLe4prJnpC2bBb\/ICWhqcOCXJ9XvGHrxTT9jtcjkl6RnRgGfUR0JqBilnCpjE5gkccRj+pqRjXpTjT0zvVBFSWU7tzd6hmN79eJiyzjoDZAviUdJ1S17T12gS2YdA5OKeDfvB8vmODg\/12yAiYZa\/aaZukmJF31zlhpH0Hl\/uYzciEfcvvKIis62CvOmjx2q84D0QvFCszZ4Ep\/rQ2mhBcQwsZYT7zaINn3D13In2iYqEC3FMy5yA7Dxa+lRVqO+ygA2h8KevjK8tyLCJXQYxls9u+M7WgTOvFcD3CYoYxD\/F1tPycA3GLz6j\/2dsyiP+hui0uHmdt1IpY3PCaNxs0ydkntpit\/CLUlLOgGbNy7thyl7xq52q2NgI96pQlFhMHl4EEbo8x2sz1IfOOAM4Hg5wl51vrk9oWF2UeDSN\/URq9V0w83obiFqSBhE9x9uxa51fFKJXfDucWOiLgFSh5RBbswRt1Rs0isT2A4JWghcsfx0GJhi\/ji6Ze+06jofrdcuMz60ufsaEmV0pUyfRKyd4sqM3mQYFBgwQh4e9sSPNt1J41KLxurx980OM0G6IUFhIRx1Hx2kNnmLTLXShSG9l7+tc+V7vk65OaYwrnJtUH\/TtkLDhM0THA4sg56zDZiOK7U5e\/vzMb7AuyQEEBsrNtQBuLspX9X2mI8QkY16+vaUz3\/ayzxg\/U04jsHBYO8HkSUu\/fbMDS+WuBsmDeqmQ68stboe2zG\/jGj9dU\/DWayuQvkgl2EQySinDEil7ToM9G8QRHnjAYAoW3mYtIP2tevAQSQAxCbHpe\/2BGx7WlH2ASAQI4mXNhpQjQX+taL8JB\/q29knKlqINUCwzDj2noQtOwFpi0NWcLscW3Q7sRkHkB+xeXrKvhzImEoFfus74QKf+mloc2m2lkVV71FwK\/W1k1KxPMPyXQWdAnQ4Y5\/Tc0ogeenHKrqP8gleljsZJ+VchrhSoPa7BducyyO6iNOcio99LzxaWiOtYtZQf0jwdzxsOhOHlzHyaXl3FIHMQoxXtDCHy46yYoSqXgWitCwqU3S\/5Ht8+9QH\/K\/TzsVq6UoTp\/JD598QH5WzpVJgUH4TopA2oLRBNzvmcB+sbb9Ha9wrUsxlKPYvG4tVwsedbve6VC8huB6AHjpVqj7iU4PKMrLBxCsNGoma+xhbIqWDnFGxeMIplcfaYIUGKYhB+zxUetXMtrc06jg0k1il+PGDE56SVnSbLM9v6DugGVcL7qIef+rlOPRSjrK8RTPIJ72KK1HpmQecShesvXFIHbgwTTxkylUErrdTfKbYUtiMUDAFsFIUYt5WN5uXINfAWpG5mVHj7eov7JCET+Utp7QO\/DOYa\/3uJU9OWLAaGaRkU39jCAbZ08PkYIQNinZFTLpXPZwcgLVISGSPyuNZBSJyLXQpReqPj2kpB5n5WUwxdGbTIO\/NAaPRHt\/CjuAlGO9CITGSdHVB3dbu0VxmCcNPM981xrCEuLR4d7bkWc3UNzaKfyuvGAyCYAKg6cLAa4o43Zm1UjF3ePwb32\/YtiDEovprqLEBG\/oa2WzStZMoSM1onSQJvPA4kRVZCYJscjljFyrSXbYO4nwQfQyS8u\/smn3i2DFvkaP4+U1UIr3HeLJXUUk2UHHDl6UYkHl7OdVAAgYtvLa26+0j\/gViddAYTJe9AdirdjLyxZ+fKPkuwvSfPZ42qIO56WY7eCJ3FcKwGTxUpJ8xOojVzbJA365g1T1c25Yd92S3cxMwb80YFCkQz37AcUjHQW+QcGtKHEaKyNZgTpfuuVysb82xsxec21doSSgdRebxXVo8Om4s8cCGNmwgyViESHQsYrIMJDt4b1YcLl28bkAsbE7ypgm4jicAa4WOF59\/pugdIvKE0T\/qmJOy7PvMjdDm944p4nk7k+dDZAjJA1cNFp57GkI6mXVSTmI0G48Q\/rC7xr5V023ozulxdEdFjNgTTd1ZTZWDPnGwseS5CPiiFiTXaFuvGzemm\/NW1nc5EjzaVZbw6BPENsJFFGEmStPgE5djtfowVFgBmlgDPZswNe\/A6AgNo8xF6aNwk\/k\/d82BhBN5cX76v0vzTYFK6K2ujR0g4pRGiVzaYZ6l7ollltCYGwXbiC2IAejrCuTt5aFPESeyAUmEis8I8jQeoaS3NWnxrbopEf2LmJBmc3cm9Ikr7BkJaoCUAazCDoW8ioAaKQHUIbVqkCKd+PtzDlqVG8pxIJn2zujLLdk+p+GsXarTQqK8yhD2GXKe0ZEpJNIYPYbBvJuu4woYz2jsQtDBwExIgJzOih2BvSobVrNSdWEP7qpexni32\/MvJ91PlZaMAY\/IgpLcY7kMVngrKsfwHJYoZX\/b5Du6MjVs7NW+V3gh4F+rmSJvNmsGl\/XwG43+CeiecpDazXiJOrjqomIwGoJVydEfMmFrFDt39j4t2Ouiv4\/SSidQ+XpWEhSN2VX31oGdKU9vcBfXatLMjcazjDesPvxLBvKfZ8pSqwFho+Xm5gvPrhm2aAejOGhJVS8LhTwk3EQtmSXz1alYE0VddH6njO1UpsgxJYk7KO\/Rv6fLz9qTq2lZeCcfWPfLSL7TNSWOkRJlHsvQG+Rf3jsrs9GlEoik3PvSEbM57tmDGQbdtMucxCrTSW4v\/YHqDolI9tX9LskWTzQjbfwL+WW1tVXoWHiV8g05OOvYKA0mWyRzMyj11THWFS60Vi\/Lpkes94GBiIKIzRj2UQNc6Ghq05SkfUVh0qDzifXvfxPxsIKIawy+RFF8Zs4src0XFw+rgZ19YlRMQvoX6NiTfrz\/H7lG\/APj\/iGgoaUE82btS7UoRMRIDncyBqUUf9pU1l3gm+FciRjNCpiVZ5oyp+5Hb+wiyX6VO5Hx3tIVWwBolKn+CKLhJBQgo8foKGZPcsTsqPQq9fpT7QFUAiVyRzKH8MuRO1ZD5R+CWI4dvxVPcGdLFWQ41MN69lZZNPwbbn8nsY8TD2Y3xp48Vfuefndb9M8\/0lKbRdgbm\/J62dxLPpEh9f5BgmuO+sjP+ElV8qSLf0r9R3iuK6C63Nib\/\/DDwYHp5+atAU3g4DMJn9A0H7Wu8g4rpDoTQXtHX6kBsYGeE25GTas2xG5fXt7OkTKkYMF1hbRi5sk0hx29Jldp9v7PVT8Dlk3iQUuMB404+nmp9Bblvm1UQ56Z7TH2V2P5oj6JOn7JIsA3W1DadibtulgeLa6UNJQoD\/pxGCMkkywFrr00h+jpdcFDH8EEqyLRCU8k4VHorWhMkVQT4tjzzmmhleL9vfYF9GHhiso6Y\/cFZ3l4s7XI6UxdSIyqZ+yaM7K8cT4fWzp+4VR31BYuiOONATn4FJqgnaGfcQWbDlyFsysPBDudTXfjUJyXkayOheSagTvGnl5pA1u1kd04q5U3zv8BCiXkI9+o1DFBLWWzV4Rv1PDQyyuR+PtFq8TOYhxSNedVGuVv\/3+sJg72FvN2neHSlxVRSLIr8DubSjHLEHCwi0Z3dimpMd8LXO+ixGMMjRNMeW4FP0JcKp0IbshMXWvmFY0bVpLzyUSyh5AFkeaJfu1YcD8atP8LQdZcyXJm4oRKHXwR2Xq9y4TDhBJdgrtmojAamg33xCU6Po6yxkYaQ+pSdiNbLTFegRPMwbSiSyqUiRXkmPwBCeXnBkfCqTwDCGmptaPV17c07W9HaJKvbW\/oDvOImHuCJCiAP\/yaR9TkV0GsH8M6CDn7l+GHuqJP7MldfzMZYi0u4g3S247\/Ud+m3aeuZGB2AtXuf\/a3YIfLn+gLyWve0FHiFv5zgeYOKCss6e52HZD8twObfmCSNdvygjgYSNsYI6JvLWXJlInS+3PJjVEmSFADwRB6f\/7HW9XlEBzU\/0IaIlnsuqZ4Nqam5EfM66CL9KbFNGC9Nl8HdGegRli8H7zuf+D3IYJXvE5\/oGRf\/rLjHVAzuXojCHkWGxmTSW2Y7xhxkdIjtnu142IizhQv9SAe0tjadx\/hdSrmlgWV4cYBl40imUkWbwLCTROfAQ5DaKwpfdgfiiKNK+cDGaRy5pnBL5RCdmfSOCect4B\/R6hU1uAlGJCB65VC7dxK0GUKGZdS8dgqy+hl3jzf1MMmyCGwX5qso6\/yHXQxkQl5UyXAtBtlmq8IjcR0i4SkqlNYGt+KFfzqc=","iv":"9ab96be862e828263d9dc7e3c055d733","s":"4344440c664524e8"}
