Why social marketing is tailor-made for luxury goods
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"37fddd33b8afcfc49e8e1bb7bf523763","s":"648304e0678a5228"}
