Why soft launches are becoming the game marketer’s best weapon
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1c1bccf9993289c78791c112d4d1c268","s":"2feefb5c4ec0370f"}