Why soft launches are becoming the game marketer’s best weapon
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"cf44c4b2a063749f79a2d379280a6950","s":"27f15cff4ae7464f"}
