Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
Why striving for ‘best-in-class’ service creates zero value for luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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lFZ6ZTJfqHtmAsBjH8oLW7drNAYz7QnFxmT8u3afpi6CddWwNFgvc5RzI3zdw4\/x9SouwRSzJT0AIqSekgbh\/xzNPxbmfcqv5nII37PnQeDhOqqE3Az46oCt\/Jn9chn8lH\/xTkc2PxFUrZqQGxkizP76IRs77BTY6W5mJpOPA\/dKi+unieLYbuJ3UvD0ELakC9BrUdLYcjTRB59SujaiCZeW7g6Zrb7Jfz97cdTi7ocBaV61KPYU4Byn0IUTERw6znNG\/j1JL+xHovSPkZWEyv7ioiHdubRU0pqL6L7R4VNlVALbl8GKEMoxBD5IkUxHLtoTu\/hyNTgVywf9VNG5JnSiKgEiBNyLdZCgcG6RfPAKcTNeFixdvnXSZbn1Su8FiY\/5haQWAa9eFjCCaOye7ByP+HrqAkq3bgKt+Q7nJysAcOQANE0AHHjJPUpprHG9hf1a+uVwuxBBDjXroBh8zXqaTHPB8EEoXwmrgwaw3PNtlr+a9zFM0HkRalEvBQ8lklIZ8wQQijmNpC+BfXb4K+5XQAB7gtksL0gSL9NUbX7w6\/tu4r5YOIIvGSbm2Pq+Wl+2KSAIC24LDtgjlpgaz4W0x0PXzmg\/qZ9amGctJyobSrpCROjlQDxxEDwPoKUtO\/GTJoMr9Igqy8l54mVVxebNXXtJOjzLUpRhKowtR0wbrygzUvw9W4uwxb2cn\/4IaDLUP8c6jxwjJbL6oUzSjwaNjoehlAuFmzuKJEXn21jzO4oq\/WCpNugbjRZsEkkzd1BmmDkuwt85q\/Mt54gdjwzt5nYKKzDgmK3+Wh5XLYKkjKe7lW1v1MAN5hPntgE\/kl1odyfc5QMW7ep+VW3HjqLcoj9KfEcYStgOvYDBbXxez2py7rmogflZohnRCgj4M4ojUoskZZJgchXDl8smE4DrRxhpesdobaIxDKLFE692pl5yrJ30cYOq+vf+K7gJBww1XB2skypxEAQ3u7MFZMEXZvDHRRPN1PEnj3xfvb19sHba49OTvFv3CvKiue3YNFg+SaFDJX2xoUjA52lAzbU+0AtCvdj8AljlFgNuUdPP4J6pirkGo+HfQ8TZvd+Yk17ZYeFNSeKrcDjsYXhaW+xCdh37PR2wNwWe\/CtWiO+ZyymNBpm+VxP7kpUj7yL95s2Z7WMbGsn\/Y9C0Q8CFTfvhfBD6oPk5MBZeDuwcjqC5U90995dEcfioMNngdHpg1a3VlS+8o26N8MzorcFmjbSyprl0QWmT9SqFD48zeU2M5KAptFXmfE7oJdYaigMPkwaKqzzzlpJ7oG7qDamwcAkT+SeoZ9FrayRRQYFrEE3Fn752f2KJnP4kDB81ikLMgpPKYZOoiYOhLHOj\/cCbuYfb2R+3H4PHnd4QOQvuD\/AhlI46yy3O8+b3mZSGT2REouo2C2t7maC02PU7TVUrqvje4aNLjy8Y4GwOdeJ5WPzbRM2cL0ZoUzyMv77PkgcN0GCFbcKRBwlDuhY97ggqNmLZKZ6EvAeCXSj0gcHcr4KXDY8wbZbwaXN7WJgrHzC0sS1+LQIhWaoe6Bs23TGasAgYGFsdY9Fu+i3QCbTgEJe6hKwozrP3NpCpv7Dr9ra2EVNX8vnpVLvNXxUVPDTB7MLHTG+m9iBBquiHznzpKFIjf2LvAANotasYGH+ACpCjGjwA2iGW1xbq1inu4onawg2NQSt1VgsUZOozaGzKDXbnsrYJOlWUBBOGSGIGPbIVHZhKz1JbHJTY7Eq1VPloYSNluGCCdZWjjMlBmodZCUufLtPlUNzFyTJEuezGL5S9Qp5yIt6WL+ZU9DgtKM2kETs8D8o49A1XXbLDQv40\/XmIIPjKdEkoqj9XxtiRR6YtDUF2y1KbnxRUQnh0tX6crJq4SVofIV1R1C+zeU+7TUlZyn5dA+Qqu7H7Afubl2\/VJwClWc4KkGj5MEbT8BEvhoxtKUVYVpxlnWjUwbh0ohs9Ev6D3WWYCpnvl3uk4rXlunnxBs6Qc4u+bUHOFkMtdvwtC\/pnYPIlt++0MEjzijlQmgfp7eMUULT734UslZjmL35hHsrQhjokGOiRRCgokCijWzMjWSUAhs1noc8UL\/fo9xHln43jg\/UTUBJcI8T2qVC8FeK1j+UNPhAidL0hgJGLUDLHi5vz2SyakuM9JjuyCRl\/VcaY64G5ga1uWLQivLUBUu9K4AJfdO\/yPqN+G50nXtor\/TXYc6iYEMZquM7\/8owbt+GbJdadZYlo+DQRdU1UrKm25pfIrLVWzef33spkLMW27skcwj61M4T7yTlkDkwJcxaMJw6s2FN9Sw0jRnaakVGHtDdd\/xXKIs4xE0zmL2ScmedmvNscVgLwRKWRbbtBEz0HKBh6xXC+\/Q6gjTmd5zTVaKo+uXG5p8Eb9Aw7uGc1cv9Vjdr9gWoM4pb8Ci47rxZPWm3YqCbA5sH10\/9STWdnY6W0hbskd2nQaKCTMA5wmNxeEHPYlgU22WYe1W9K36rfFXJUqVp4rH0cqwAjykw2jJ2+\/UZ9UdlATYFh5tcfbiqHm8sIjuEA2oDhTFLUPMnIIPMbeV+Pch1TtnxPcG4N6ihi8cl3CbZNDhXIHP3GszXHENmHqCuWfjb2tPYkIGQLad7UIBSitGkHVoFzMNcrz+LTIv3JwusvwjAuKKClPjQlNOf6rsxMTK3fI5Vm5csNVY9ffLFB4GIw3miLiwd1JJ67Ucy+xX6uJDYdnSqmxybIXLLaOaf6oa9akA5AY7nMt76HDeeCN1ZraeS5HMYMBthqitAKrq0TCtjnZL\/cYzbp1MYZcWFbxiBykoT4gsWOhdn8M0yJ5Y4m5eucBOP9Y\/z1qth+gFtj1TF4zizQWMB4Q3Urbtfc6HbBp3nbnMLR5E7bom2zMq6kugS8YL98Np\/hUiL8gbSXXTrABUS7fAHHrKz57BQSupJY7xWCjI0RKRUyEnRHVWk=","iv":"6f340e4d963e30a190e3e298950ce250","s":"b946ea29a0d7f5a8"}