
Why striving for ‘best-in-class’ service creates zero value for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
{"ct":"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","iv":"82272d1dbc9be5a83862098a9f1fa5d6","s":"06800c76bd9a8955"}