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Why striving for ‘best-in-class’ service creates zero value for luxury brands

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock

 

By Daniel Langer