Why the definition of luxury has changed and how marketers can adapt
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"fca474150a2080690d8c8a86c754681e","s":"d8b6e4fb60d5d5e9"}
Lindsey Allison is head of strategy at Engine