Why the definition of luxury has changed and how marketers can adapt
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"a8f1847a587d3c6fc43f5dc24e83aae8","s":"2b7e84679168da8e"}
Lindsey Allison is head of strategy at Engine