Why the definition of luxury has changed and how marketers can adapt
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"e6ca604712727a6ab60362bc81c0ccd8","s":"720af32bf1d23f16"}
Lindsey Allison is head of strategy at Engine