Lindsey Allison is head of strategy at Engine
Why the definition of luxury has changed and how marketers can adapt
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"aab523797f12b4e29ce0d924ffdbb7fe","s":"2837f4a5b7e74b49"}