Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"3b8ccd71f13b5997ffe4c6db6d40ee16","s":"282cab90c933f2aa"}