Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"fefeec63e2bbf0c2c95e1fed28e052dc","s":"86a54a16052572a1"}
Lindsey Allison is head of strategy at Engine