Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"1b856a376dc82345c9be3fb6db8932c4","s":"407494c8f7af0014"}
Lindsey Allison is head of strategy at Engine