Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"5654e42dc98cdf88b0cc689553f7e28e","s":"de6ddefe33b3f1c2"}
Lindsey Allison is head of strategy at Engine