Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"0488f2c6fdc4d58a3207f8e70a910c1f","s":"b7cd8ec9b324d3d9"}
Lindsey Allison is head of strategy at Engine